Video and Facebook Live are by far the most powerful things you can do on Facebook. People are spending five times longer with video on Facebook than any other type of content on the social media behemoth, said Katie Lance, CEO and owner of Katie Lance Consulting, onstage at Inman Connect Las Vegas.

But a lot of us get caught up on how we look or how we sound, and we don’t do video. Simply put, you’re going to look and sound the way you look and sound — so do video.

Video should answer the question: What is it like to work with you? No one has the experience and expertise that you do. It’s your job to convey that via video — with or without sound.

“When it comes to video, most of us never turn the sound on. Eighty percent of us never turn the sound on,” Lance said. Facebook is an excellent place to host video with subtitles.

Find out how to leverage all of the tools and apps that work well with Facebook and Instagram by tuning into the entire video.

Don’t miss out on the latest Inman Connect videos published daily. Discover what’s next and grow your business by watching on replay or joining us at upcoming events for live learning and networking. Session videos, livestream and event discounts for Connect are all exclusive to Inman Select subscribers.

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