Video and Facebook Live are by far the most powerful things you can do on Facebook. People are spending five times longer with video on Facebook than any other type of content on the social media behemoth, said Katie Lance, CEO and owner of Katie Lance Consulting, onstage at Inman Connect Las Vegas.
But a lot of us get caught up on how we look or how we sound, and we don’t do video. Simply put, you’re going to look and sound the way you look and sound — so do video.
Video should answer the question: What is it like to work with you? No one has the experience and expertise that you do. It’s your job to convey that via video — with or without sound.
“When it comes to video, most of us never turn the sound on. Eighty percent of us never turn the sound on,” Lance said. Facebook is an excellent place to host video with subtitles.
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