On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer illustrates what it really takes to become a master of your craft.

Successful people don’t just wake up and become a success. The ones who have found success are those who have dedicated themselves to becoming masters of their crafts.

This is built from the ground up, with a daily, endless pursuit of learning (from research, failures and watching others), discovering and doing.

It can be simplified into these three categories: research, discovery and ability.


We can’t expect to learn simply by osmosis (though, being in a room with smarter people and soaking it all in is worthwhile). We have to study.

My recommendation is simple — spend one hour each and every day, outside of your working hours, researching what you’re wanting to master.

Wake up early, stay up late, do whatever it is you have to do to get one hour of research in. The good news is that there’s a constant avalanche of information available 24/7. And the even better news is that most of it is free.

You can learn almost anything you want to learn on YouTube. I also spend a lot of time on Inman and Remine. Pick your poison, and dive in.


Discovery equals effort, and effort takes the cake — every time. Once you fill your noggin with juicy information and feel inspiration take its lovely turn, you need to take it for a spin.

Try out the techniques you’ve learned in your research, and put your own flavor to them. Didn’t like how it turned out? Try the next thing. Or, if you did like the result, push into it. Don’t leave it be. Run toward the light.

Hone your ability

The final category is ability. You’ve researched, and you’ve practiced — now, you work. This is arguably the least shiny category and the one that gets the least showtime for most. This is also the category that makes all the difference.

Friends, those who evolve and learn will be the ones who leave a mark. If you’re feeling fired up about becoming a real estate master, check out my podcast.

Peter Lorimer is the CEO of Beverly Hills, California-based PLG Estates.

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