John Sable, co-founder and senior vice president of booj, and Ben Rubenstein, founder and CEO of Opcity, talk to moderator Wendy Forsythe about building their companies and their subsequent exits at Inman Connect Las Vegas.

Watch industry veteran and real estate coach and consultant Wendy Forsythe talk to two real estate industry tech entrepreneurs about their journeys from being founding startups to being successful enough to be bought by larger, more established players.

Forsythe spoke with John Sable, co-founder and senior vice president of booj, and Ben Rubenstein, founder and CEO of Opcity, at Inman Connect Las Vegas.

Booj, which stands for “be original or jealous,” was bought in February 2018 by RE/MAX. The company officially began rolling out the platform to its agents in August.

Opcity is a technology platform that uses large proprietary data sets and applied analytics to match top agents with qualified homebuyers and sellers in real-time with no upfront cost. News Corp. acquired Opcity in October last year.

Don’t miss out on the latest Inman Connect videos published daily. Discover what’s next and grow your business by watching on replay or joining us at upcoming events for live learning and networking. Session videos, livestream and event discounts for Connect are all exclusive to Inman Select subscribers.

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