Succeeding at social media means knowing who your customer is, and going where they are. That was one of the key takeaways from a Q&A session at Inman Luxury Connect with four experts: Laura Monroe, head of industry and brand engagement at Real Estate Webmasters; Grant Wise, the founder of Witly; Farrah Brittany, an agent on the Umansky Team at The Agency; and Alex Goldschmidt, the associate director at Digital Media Management.

The group offered advice on making yourself a thought leader, shared recommendations for brokerages with an older demographic, and discussed the merits of LinkedIn.

Watch the full video above on Inman Select to find out more.

Don’t miss out on the latest Inman Connect videos published daily. Discover what’s next and grow your business by watching on replay or joining us at upcoming events for live learning and networking. Session videos, livestream and event discounts for Connect are all exclusive to Inman Select subscribers.

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