Succeeding at social media means knowing who your customer is, and going where they are. That was one of the key takeaways from a Q&A session at Inman Luxury Connect with four experts: Laura Monroe, head of industry and brand engagement at Real Estate Webmasters; Grant Wise, the founder of Witly; Farrah Brittany, an agent on the Umansky Team at The Agency; and Alex Goldschmidt, the associate director at Digital Media Management.
The group offered advice on making yourself a thought leader, shared recommendations for brokerages with an older demographic, and discussed the merits of LinkedIn.
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