Following in the footsteps of their Silicon Valley and San Francisco neighbors, 12 East Bay Area brokerages announced Friday that they’re partnering to launch a local Buyer Graph, a tech-powered tool that allows brokerages to share anonymized buyer data and habits.
The tool, an offering of real estate tech startup RealScout, aims to give those brokerages unique insights into what buyers are looking for in both homes and the market in general.
“As the Buyer Graph movement has grown to include East Bay, more brokerages are seeing the value of harnessing their previously invisible buyer data to help their agents better serve their consumers,” said Andrew Flachner, president and co-founder of RealScout. “With this launch, the number of agents with access to this real-time data has grown to 35,130 across the 8 regions.”
The founding brokerages launching the East Bay Buyer Graph, are: The Agency, BayOne, BHG Highland Partners, Climb Real Estate, Dudum Real Estate Group, The Grubb Company, Golden Gate Sotheby’s, Intero Real Estate Services, J. Rockcliff Realtors, Realty One Group, Red Oak Realty and Vanguard Properties.
Together, the brokerages will share anonymized buyer data and access advanced market analytics provided by RealScout. With the power of this data, brokerages will be able to better advise selling clients on pricing strategies — like how to list homes so that buyers will be interested at varying price points.
The brokerages will also be able to provide buy-side clients with insight into the kinds of properties competing home buyers may be looking at, as well as their purchase ability.
“After watching the successful launch of the Colorado and Nashville Buyer Graphs, we knew this would be a great initiative in the East Bay,” Debbi DiMaggio, marketing director of BHG Highland Partners, said in a statement. “Our agents are excited to have real-time data and advanced analytics to bring to their consumers.”
RealScout’s technology platform also provides listing and search alerts, consumer behavior data and analysis in addition to the Buyer Graph.
The East Bay is the latest market to get a Buyer Graph, following Nashville, Denver, northern Colorado, New York City, San Francisco, Silicon Valley, and Orange County, California. To date, there are now 35,130 agents across eight regions sharing anonymized buyer data to enhance their offerings.