From the glamorous to the absurd, these Instagram accounts will lift your spirits and provide you with useful information.

I could almost bet you by the time you’re reading this article, you have already opened Instagram once today.

When I started as an agent in this field, I knew I had to provide a cutting edge to my clients that no other broker would have. I graduated school many years ago — but I never stop learning. The best thing you can provide to your clients that sets you apart is your insight and knowledge.

Reading all the real estate books out there was a little overwhelming for me. That’s when I decided that I needed to get my daily dose of real estate knowledge in the app I check the most: Instagram.

Check out these accounts, and you too will feel like you’ve been an industry vet for years and years. 

1. For the deal-driven agent: @TradedNY, @TradedMiami, @TradedLA 

Traded Instagram

Traded is the one-stop-shop for brokers both commercial and residential, landlords, and service providers to gain insight into the latest closings or relevant market transactions. Each post specifically details every aspect of a transaction from representing broker to price per square foot.

Meridian Capital Group was the first company to jump on board and advertise with the account that now has over 29,000 loyal followers.

What’s to come in 2020 for this growing page? More million-dollar deals, new stomping grounds like Miami (@TradedMiami) and Los Angeles (@TradedLA) and more advertising and partnership opportunities. 

2. For the luxury agent: @Luxury_Listings

Luxury bathroom, NYC from @Luxury_Listings on Instagram

Beware! You’ll spend hours and hours scrolling through this account, and won’t know where all the time went.

Luxury_Listings showcases the top residential homes for the elite. Covering luxe listings from Bel Air to Moscow, the account gives you the first look at some of these multimillion dollar homes that you’ll be dying to bring your clients by.

Insider tip: Brokers use this as a way to find the “top shelf” of luxury listings because all the posts are up to date and usually include the listing agent

3. For the agent who needs a good laugh: @TheBrokeAgent 

@BrokeAgent Instagram

I have concluded that the meme culture will never die — even in 2020. It’s scary how relatable this account is.

Almost every time I come across one of their posts, a fellow coworker or industry friend has already tagged me in it. The CEO and founder Eric Simon is not all about fun and games though.

He launched an e-book/coffee table book, and he speaks the universal language of all real estate brokers. Simon put a hold on his full-time real estate career in 2015 as an agent in Los Angeles to primarily focus on the content creation for this account. 

4. For the savvy apartment deal you didn’t know you needed: @StreetEasy 

Streeteasy Instagram

If you’re based in New York City, I’m sure you’re all on StreetEasy multiple times a day, but did you know its Instagram account features top listing deals too? Posts include shoutouts to agents and brokers, plus they include coverage of the apartments in their Instagram stories, from the kitchen all the way to the outdoor space. I think they do a great job of choosing unconventional listings and not your typical cookie-cutter apartment.

5. For the new development lover: @SkyscraperEngineering

@Skyscraperengineering Instagram, with a post on a new Tencent office building area proposal in Shenzhen, China.

As we know, staying on top of the latest real estate news is super important. But what if you could discover something that doesn’t even exist yet?

@SkyscraperEngineering features renderings of the newest developments all over the world. It covers the latest architecture, construction and real estate from a “pregrowth” perspective. So next time a client looks across the street (from the new apartment that they’ll be signing with you soon) and asks you about that big construction site and what’s about to be built, you could educate them.

6. For the inspiration-driven agent: @ShaunRiney1

Commercial agent Shaun Riney, of New York City, on Instagram

A real estate veteran himself, Shaun Riney really knows what he’s talking about.

Let me share a quote that will be my mantra this year: “You cannot wait for success to start being and feeling successful. You must start being and feeling successful, in order to get success.”

Let that sink in and re-read it 100 times, because the entire world is reserved for those that can break through this epiphany. “Act as if you’re three years more senior and experienced than you are. Act as if  you’re already a real estate investor buying your own deals as you prepare your pitches and proposals.”

Who are you following? Share in the comments section below.

Elana Delafraz is a licensed real estate salesperson with REAL New York. Connect with her on LinkedIn.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription