Essentially a digital advertising agency, it blends ad creation, network selection, budgeting, performance
Rechat does a lot of what a lot of other apps do separately, consolidating a tech-stack for tech-savvy brokers wanting to provide a single point solution for lead nurture, brand-building, sales support and lightweight deal management.
Social media is a heavily trafficked category in real estate, and this is yet another entry into a crowded space that would require a lot of effort for an already established agent to switch platforms
Miami agent and model Kay Jenkins was targeted by the Instagram hacker OBN. She revealed to Inman how she lost $10K in the ordeal, and what other agents can do to prevent a similar attack
Opinion
While gathering leads is certainly the goal, the best ones will come to those agents who leverage the app’s connectivity to each other, and who remain active in curating relevant market content
3 new expert-led classes available right now with Inman Access covering the latest industry news, social media opportunities and learning what consumers really want in today's market
Opinion
1060 is gaining momentum here by partnering with a number of reality show types and big city top producers. It's a proven strategy, and the best way to capture buyers, sellers and general fans of real estate
TikTok user @fortdefiance said she asked a real estate agent to show her home to a family. When she returned home, she noticed something askew — but the injured baby goat wasn't the problem
Content creators are turning Zillow listings into cold hard cash, often with for-sale properties as the butt of the joke. But increasingly the attention is drawing interest from young homebuyers
Opinion
Follow these pros on Instagram for ideas, tips and inspiration to grow your following and your business
Opinion
Being on social media is essential in the real estate industry today. It offers you the opportunity to connect both locally and with those who are part of the current relocation surge
Regardless of how you feel about it, in this day and age, social media is a powerful tool. Here's how to put it to work for your real estate business
Reputation is everything in real estate, and the wrong share on social media can undermine years of goodwill. Find out how to check out information before you pass it along to others
Even if you disagree with everything the reviewer said, even if you think it’s “fake,” you have to respond
Opinion
The user experience does a good job of recognizing the critical nature of simplicity. That seems obvious, but solutions to the problem of how to help agents create a social presence vary across the industry, and this is one of the better ways to do it
Over the weekend, Barbara Corcoran posted a video on TikTok that gives users a snippet of her success story. It now has millions of views.
