Opinion
To get results, says Jimmy Burgess, follow these pros for ideas on how to grow your following. Implement some of their strategies on your own Instagram page, and watch what happens
Opinion
Inventory continues to be a challenge for all real estate agents, but you don’t have to wait passively for the market to provide inventory
Opinion
Being on social media is essential in the real estate industry today. It offers you the opportunity to connect both locally and with those who are part of the current relocation surge
Regardless of how you feel about it, in this day and age, social media is a powerful tool. Here's how to put it to work for your real estate business
With 3.6 billion people globally on social media, there is no better place to get eyes on your listings. Here's how to leverage those platforms and your audiences and convert them into closings
Reputation is everything in real estate, and the wrong share on social media can undermine years of goodwill. Find out how to check out information before you pass it along to others
Even if you disagree with everything the reviewer said, even if you think it’s “fake,” you have to respond
Opinion
The user experience does a good job of recognizing the critical nature of simplicity. That seems obvious, but solutions to the problem of how to help agents create a social presence vary across the industry, and this is one of the better ways to do it
Over the weekend, Barbara Corcoran posted a video on TikTok that gives users a snippet of her success story. It now has millions of views.
There's definitely value in outsourcing your advertising creative, budget and traffic, but make sure the result aligns with everything else you're doing to find new business
Opinion
While its value proposition isn't anything totally new, there are some cool add-ons here that should entice agents needing to fire up their marketing to take a second look
Opinion
Consistency in social media marketing is a big challenge for busy agents. Zentap can help those who aren't good at it look like they are
Opinion
Developed by a former high-producing Vancouver agent, the application centers on social video but can tackle much more
Opinion
An agent from Victoria, British Columbia, has built a new listing and social media marketing solution for the busy agents everywhere
Opinion
The ISA-based advertising and marketing company creates and helps agents monitor lead generation campaigns on Facebook. Its month-to-month contracts make it stand out among its hardline competitors
Opinion
Multifaceted technology service helps agents market and manage their digital footprint with tools for social media, contact sharing and profile monitoring
