Opinion
The user experience does a good job of recognizing the critical nature of simplicity. That seems obvious, but solutions to the problem of how to help agents create a social presence vary across the industry, and this is one of the better ways to do it
by Craig C. Rowe Oct 28
Over the weekend, Barbara Corcoran posted a video on TikTok that gives users a snippet of her success story. It now has millions of views.
by Libertina Brandt Oct 5
There's definitely value in outsourcing your advertising creative, budget and traffic, but make sure the result aligns with everything else you're doing to find new business
by Craig C. Rowe Sep 23
Opinion
While its value proposition isn't anything totally new, there are some cool add-ons here that should entice agents needing to fire up their marketing to take a second look
by Craig C. Rowe Sep 10
Opinion
Consistency in social media marketing is a big challenge for busy agents. Zentap can help those who aren't good at it look like they are
by Craig C. Rowe Mar 26
Opinion
Developed by a former high-producing Vancouver agent, the application centers on social video but can tackle much more
by Craig C. Rowe Mar 5
Opinion
An agent from Victoria, British Columbia, has built a new listing and social media marketing solution for the busy agents everywhere
by Craig C. Rowe Jan 15
Opinion
The ISA-based advertising and marketing company creates and helps agents monitor lead generation campaigns on Facebook. Its month-to-month contracts make it stand out among its hardline competitors
by Craig C. Rowe Dec 31
Opinion
Multifaceted technology service helps agents market and manage their digital footprint with tools for social media, contact sharing and profile monitoring
by Craig C. Rowe Nov 27
Opinion
The new social media content company has its design roots in Silicon Valley, but it's aiming to make the real estate industry look better online
by Craig C. Rowe Nov 6
Opinion
This new app, inspired by social media, is perfect for real estate listings and agent lead generation. Fun and engaging, the app's success will fall largely on consumer adoption
by Craig C. Rowe Oct 9
Opinion
The agent operating system combines a practical set of features and emphasizes loan-officer integration to keep agents on track of leads and listings
by Craig C. Rowe Oct 2
Opinion
The social media management company started in Chile, then followed its first customer to Arizona. Making paid ads and organic lead generation easy, PropertySimple is now ready for users across the country
by Craig C. Rowe Sep 11
Opinion
The on-demand marketing content provider debuted at Startup Alley two years ago and at ICNY20, revealed its newest feature, a slick, text-based social media content delivery service.
by Craig C. Rowe Apr 3
The altruistic and agent-minded networking site was designed to give agents a 'safe space' for industry collaboration, but that very effort could hamper adoption. It will offer a free CRM, websites, and digital business cards
by Craig C. Rowe Mar 6
From the glamorous to the absurd, these accounts will lift your spirits and provide useful information
by Elana Delafraz Feb 10