On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer talks about the importance of being a good citizen in tough times.

First of all — thank you. Thank you to all of you who are practicing social distancing. Thank you to those who are staying home and protecting everyone else. And thank you to those on the front lines of this virus, fighting the disease in hospitals across the nation. Thank you to those working in our supply chain, making sure we’re all remaining safe and fed.

In the state of California, we’ve been handed down guidelines from the California Association of Realtors that tell us we can have no form of contact with others at all. I completely agree with this.

We’re in the belly of the beast right now. We’re isolated. We can either lean into the fear or lean into the light. In times like this, we need to come together instead of fall apart — and here’s how. 

I’ve been using Zoom for years, and it’s becoming an even more powerful tool in my arsenal. Lately, I’ve been holding more meetings than I normally do. There’s beauty in the fact that, as real estate agents, we have hundreds of contacts.

It really is an opportunity for us to join in the fight against isolation and fear. An opportunity to reach out to someone, to keep our children connected and to stay grounded.

Hear me say this: I don’t believe that you should use these meetings and touch points as ways to sell more houses. It’s just not the time. Wisdom is knowing when to lean into adding value. 

And now is one of those times. Reach out to folks, but don’t mention real estate. Just check in. Community is everything at times like this. 

All this doesn’t mean you can’t have some business continuity. Again, technology is our friend right now. We can do virtual showings on vacant properties. If you have a client who really wants to buy a house — you can still help.

Lean into the light. If you’re finding yourself going a bit stir-crazy, give this podcast a listen.

Peter Lorimer is the CEO of Beverly Hills, California-based PLG Estates.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription