The company behind three-click mailing has made it even easier with included regional lifestyle and demographic lead lists and improved creative tools.

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

Postcard marketing company PropsectsPlus has flattened the curve between finding new leads and sending them direct mail.

The company that made postcard mailings a three-click process has essentially taken away one of those clicks by integrating a lead-finding feature that, much like a lot of the CRMs on the market, uses available demographic data to help agents uncover “opportunities in your area.” You no longer have to find and upload your own list.

The web-to-print solution tracks down mail-ready databases, for example, of people who have owned a home for more than seven years, renters with incomes above $70,000, empty nesters or households with incomes above $2 million.

Users can also assemble mailing lists according to lifestyle. You can target people who like golf, own an RV or are apt to be regular investors.

With your audience nailed down, ProspectsPlus’s revamped creative tools make it easy to knock out professional-level direct mail in little time. Between included themes and templates and custom content editors, brokerages won’t need an outsourced graphic design firm.

There are new fonts, added color schemes, updated stock image libraries and a simplified design experience. The design board also actively alerts users to any design mistakes that will impact print quality. Cool.

ProspectsPlus has also built a library of national franchise logos, in multiple versions, as well as those for national associations and common agent designations.

Also new to the system is EDDM, or Every Door Direct Mail.

Through a USPS connection, users can drill down into street-by-street configuration of carrier routes for highly targeted mailings — ideal for announcing a new nearby listing and virtual open house event.

ProspectsPlus has created a series of COVID-19-related themes and card content for those agents in harder-hit areas or places slowly coming back to sense of pre-pandemic normalcy.

Perhaps what’s most beneficial about ProspectsPlus is the elimination of all the little hassles that have historically burdened the print process. Proofing. Size requirements. Image resolutions. Font inclusions.

In short, the stuff that used to require multiple professionals to manage and iron out is now handled by an easy, affordable software solution.

View all of Inman’s coronavirus coverage here, and check out all of our content related to running your business here.

Have a technology product you would like to discuss? Email Craig Rowe

Craig C. Rowe started in commercial real estate at the dawn of the dot-com boom, helping an array of commercial real estate companies fortify their online presence and analyze internal software decisions. He now helps agents with technology decisions and marketing through reviewing software and tech for Inman.

After 25 years, Inman Connect is coming to you. We’re transcending our legendary events in a live digital event, Inman Connect Now. Get ready for the top industry leaders plotting the path forward, new business ideas and opportunities, networking like you’ve never imagined it, and tons of exciting new magic, all straight to you. It’s all part of an epic new Inman experience, Connect Now, June 2-4, 2020. Click here to save your seat.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription