Is your business on life support? Check the health of your database
Frustrated with a lack of leads or a lack of conversions? Troy Palmquist offers insights and tools to help you give your CRM a checkup
by Troy Palmquist Feb 13
Realtor.com CEO 'loves' heated competition with Homes.com
Realtor.com CEO Damian Eales addressed the traffic rivalry with Homes.com and why competition is good for agents and consumers
by Marian McPherson Jan 25
Closing gifts are no longer enough to win repeat clients
During Inman Connect New York, Client Giant founder Jay O'Brien explained his system for breaking out of a referral rut with an inventive client gifting strategy
by Marian McPherson Jan 23
24 how-tos to help you start 2024 off with a bang
To formulate this list of how-tos to start the year off right, Inman's Service Editor Dani Vanderboegh rounded up the top advice and most-read contributors of 2023.
by Dani Vanderboegh Jan 3
More agents than ever earn business from networking and SOI
From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren't one-size-fits-all
by Chris LeBarton Dec 29
Top 20 things Realtors really want for Christmas in 2023
Opinion
Forget Cross pens and Starbucks gift cards. According to mega-team leader Carl Medford, here's what's really on the wishlist of every real estate pro right now
by Carl Medford Dec 18
7 smart strategies for getting more real estate leads for less than $100
If social media, direct mail and networking aren’t yielding enough leads, try these simple, inexpensive strategies from author and coach Darryl Davis
by Darryl Davis Dec 7
The activity with best ROI? It's old-school networking, Intel poll shows
Agents are doubling down on networking to drive business in tough times, according to results from the Inman Intel Index, excerpts of which are available to Select subscribers for the first time
by Lillian Dickerson Oct 25
CoStar's Homes.com beats Redfin, Realtor.com to become No. 2 portal
In a sign of the listing portal's growing influence, Homes.com hit more than 100M unique visitors in September, sparking a 1,290% annual increase in traffic. Now the portal is second only to Zillow
8 client appreciation event expenses that are totally worth it
Opinion
In today’s economy, every dime matters. Here are a few budget-friendly expenditures that author and coach Darryl Davis recommends for your next client appreciation event
by Darryl Davis Sep 21
The pandemic broke open houses. Can a financial downturn fix them?
Open houses have been on the decline for decades, with a typical seller hosting just 1 open house before a sale. But an Intel review of data shows a downturn could breathe new life into the practice
by Marian McPherson Sep 20
5 AI tools agents swear by in today's market
The future is here and AI is the vehicle. Take advantage of the opportunities it provides for smart growth in every area of your real estate business
by Jimmy Burgess Aug 31
Future so bright: Make tomorrow's business your best ever in 5 steps
The winners in today’s market will take steps to increase sales now, while setting the stage for more future business. Here's where to start
by Jimmy Burgess Aug 18
AI will bring tremendous change — someday in the distant future
Artificial Intelligence could make lending more efficient, though the most radical developments may still be decades away, 2 tech leaders said Wednesday at Inman Connect Las Vegas
by Jim Dalrymple II Aug 10
Leads not biting this summer? Enter The Triangle Method
Inspired by this summer's hottest TikTok dating trend, trainer Rachael Hite breaks communication down into 3 simple steps to start seeing results in your frosty pipeline
by Rachael Hite Jul 28
Top producers benefit with new Adwerx Top Performer Package
The Durham, North Carolina-company is leveraging 10 years of data collected from customers considered top-of-market producers in both home sales and mortgage origination
by Craig C. Rowe Jul 25
Searching for lead help? SEO Savvy Agent might be the result you need
Agents often resort to cheesy, online pitches by borderline charlatans and scammers to discover new ways to get leads, an especially risky gambit in a stagnant market
by Craig C. Rowe Jul 19
phone, social media
Opinion
Yes, you can ignore Threads, and you will stay in business, Inman contributor Teresa Boardman writes of Meta's latest social media offering. 'If you are on the fence, I am writing this for you'
by Teresa Boardman Jul 11
How important are hashtags on Instagram?
Let Sue 'Pinky' Benson guide you on how to teach Instagram where your content should be going
by Sue Benson Jul 10
metrics, data, numbers
Forget the jargon and hype, and use these terms to get to next-level marketing prowess. Here are the metrics that truly move the needle
by Eric Bramlett Jul 10
How to master hashtags, amplify your social media engagement
Even though there are different opinions on how to use hashtags, one thing is certain: When used properly, hashtags can greatly increase your social media engagement and visibility
by Laura Viñalet Jul 10
5 fundamentals you can't afford to ignore this summer
Those agents who are still consistently working the fundamentals are the ones seeing success, and they'll also be the ones who have clients when we hit Q4
by Carl Medford Jul 8
Stop being needy! Start delivering value like UPS
Opinion
When Ventura County, California, agent Ernesto Vargas is out door knocking, he’s always looking for ways to add value to his pitch
by Ernesto Vargas Jul 1
Compass' luxury division launches new global referral program
Compass Luxury Division has teamed with Paris-based luxury firm BARNES International to develop a new referral program, according to the company
by Marian McPherson Jun 28
5 reasons you don't have a listings-based real estate business (yet)
It's important to build your real estate business on listings to generate ongoing, reliable growth. Here's what might be holding you back
by Jimmy Burgess Jun 22
Limitless referrals can be yours in any market
Your pipeline in 180 days is a reflection of the work you are doing today. Based on the work you are doing now, what do you expect your pipeline to look like in six months?
by Nick Schlekeway Jun 16
Unleash the power of circle prospecting and elevate outreach
Join Anthony Marguleas as he discusses the concept of circle prospecting and how it can revolutionize your lead generation and outreach strategies for boosted business
by Claire Buzzanca Jun 12
A former CNN producer reveals why agents intuitively 'get' social media
Ahead of her appearance at Inman Connect Las Vegas, media strategist Shannon McKinstrie shares how agents can tap into social media as a lead generator without falling into a time-suck
by Andrea V. Brambila May 30
Zillow expands 'post-pay' Premier Agent model to 2 new markets
The expansion is part of Zillow's 'enhanced markets' program, which is now in 6 cities and part of the company's efforts to eventually build a real estate 'super app'
by Jim Dalrymple II May 26
'Innovative' digital-ad builder Adwerx lands $3M in funding
Company set the standard for easy digital advertising campaigns for real estate agents and brokerages, using retargeting and fast onboarding to place agents across the internet
by Craig C. Rowe May 18
Totally not tech-savvy? 11 tools for neophytes
Here are some tips on software products Inman recommends for the new agent or the seasoned professional who’s just now coming around to the modern marketplace
by Craig C. Rowe Apr 30
Handwritten direct mail and AI landing pages? Addressable is the answer: Tech Review
Opinion
A USPS report found that more than 70 percent of Gen X survey respondents feel mail is more personal than online digital communications. Forty-seven percent of millennial respondents said they took the action of visiting the website of a company sending them direct mail
by Craig C. Rowe Apr 27
21 apps to accelerate your brokerage tech stack
Inman assembled a list of technology companies for customizing a tech-stack, specific to those brokers who look for flexibility, best-of-breed options and quicker roll-out
by Craig C. Rowe Apr 20
NAR selects 7 firms for its US real estate tech program, REACH
Flock, HighNote, Plus Platform, Prisidio, Real Grader, Summer and Tongo are the 11th class to participate in Second Century Ventures' REACH program, according to an announcement Tuesday
by Andrea V. Brambila Apr 12
How to build an ever-evolving blog — and become the local expert
Creating an ongoing content marketing plan means making use of ongoing blog posts. Part 3 of this 5-part series shares what to write and how to make sure your blog posts matter
by Christy Murdock Mar 22
Creative financing rules as investors head into spring with fewer options
Real estate investors are heading into spring facing the same inventory and interest rate woes that are dampening all of real estate. But sometimes necessity is the mother of invention
by Taylor Anderson Mar 21
Generate leads 24/7: How to build your website with your expertise
When you’re putting together your website, every word counts. Part 1 of this 5-part series shows how to ensure your site is communicating effectively on your behalf
by Christy Murdock Mar 20