Random event calendars don't help brokerages build community ties. Selective, well-followed-up real estate promotions do.
Digital marketing expert Marci James helps you optimize your Google Business Profile, leverage YouTube and craft a 30-day plan to get AI to notice your real estate business.
A high-performing real estate website does not need to be overly complicated, Josh Ries writes, but it does need to be intentional.
Looking for more control in your lead-gen conversations? Coach Darryl Davis shares how ringless voicemail can make your outreach more impactful.
The platform bundles Follow Up Boss, My Agent and Agent Profiles with Zillow exclusive data and AI features.
Protect one hour a day for prospecting, coach Darryl Davis writes and you will always have a real estate pipeline, without paying for lead generation.
I did not share my cancer journey as a marketing experiment, Josh Ries writes. I started because I wanted to be honest, process what was happening and maybe help someone else feel less alone.
James Dwiggins and Keith Robinson unpack the biggest lessons from interviewing 50 top agents on Real Estate Insiders Unfiltered.
The landing page creates action. The follow-up creates conversion. Josh Ries offers seven ways to improve both.
These low- and no-cost lead-gen strategies are built for exactly this kind of market — and they'll still be working when it turns.
A single just-listed postcard after a single sale is a coin toss, not a campaign, coach Darryl Davis writes. Marketing works on the principle of effective frequency.
The right team can provide support, structure, mentorship and more opportunities, Josh Ries writes. The wrong team can lose time, give up margin and miss your goals.