Updater acquires on-demand moving service Dolly
Deal will expand Updater's product offerings to help consumers with moves of all sizes
by Andrea V. Brambila Jul 15
The smart agent’s guide to building relationships now
Here, Inman contributor Jimmy Burgess will show you how to launch your marketing efforts inexpensively and build those lifetime relationships using the most convenient, time-saving tools. Plus, he’ll arm you with a solid strategy that generated him $11 million in listings — in three months
by Jimmy Burgess Jul 15
Agents reveal 4 ways to drum up more inventory
Everything from newspapers to Facebook Ads can help agents score more listings in the midst of a housing shortage
by Libertina Brandt Jul 13
$10M in sales from Instagram: Steal from this agent's playbook
Whether you're brand new or you've been using it a while, if you adopt North Carolina agent Heidi Harris’ steps for yourself, you'll grow your followers — and your business
by Jimmy Burgess Jul 9
Zillow revamps Premier Agent 'Best of Zillow' qualifications
Zillow said the new Best of Zillow scoring system will provide a more holistic view of agents' performance. The update rolls out in October
by Marian McPherson Jul 7
Are you poised for growth? 7 things top producers should do now
Set yourself up to thrive no matter what the market does in the future. Here are a few fundamentals to focus on today — to create new highs for your business
by Jimmy Burgess Jun 27
Inman Review: Birdeye is a smart take on experience marketing for agents
Opinion
The relatively new concept uses testimonials, reviews and all the online profiles of your company as an evergreen form of brand awareness and lead capture
by Craig C. Rowe Jun 25
EXp-Dave Ramsey conflict ignites debate about referral programs
A disparate group of referral programs actually share some basic DNA — even if that's not immediately apparent to most outsiders
by Jim Dalrymple II Jun 25
7 daily disciplines that'll make your business boom
Start by implementing at least one of these disciplines to your routine, or add even more for greater growth
by Jimmy Burgess Jun 20
Jacksonville apartment property website wins Webby honor
A website built for an apartment property in Florida was 1 of 3 in the world — and the only website in the US — to be awarded as an honoree at the 25th Annual Webby Awards
by Craig C. Rowe Jun 15
7 marketing tools that'll help you strategize business growth with ease
Opinion
Quality marketing drives business growth, but creating it can be overwhelming for busy real estate agents, especially amid a summer selling season that never ended. Here are a few tools to help
by Jimmy Burgess Jun 13
Inman Review: VoxDirect makes text marketing simple
Opinion
A 'MailChimp' for text marketing, VoxDirect is a mobile app for both major operating systems, helping agents schedule and leverage text messaging for lead capture and nurture
by Craig C. Rowe Jun 11
Email marketer ActivePipe rolls out brokeragewide nurture campaigns
Helping power the new service is technology ActivePipe acquired in its purchase of HomePrezzo in 2020
by Craig C. Rowe Jun 10
The New Normal: What if everyone just stops paying for leads?
They used to be part of everyone’s business model but, increasingly, paid leads simply can’t compete with organic traffic and referrals
by Christy Murdock Jun 10
Tired of paying for leads? How to switch from buying to earning
This indie brokerage took online portal buys down to almost zero. If you’re looking to wean yourself off paying for leads, start here
by Erica Ramus Jun 5
Here’s how this agent generated $108K on TikTok in 2021 (so far)
Learn from Atlanta Realtor Glennda Baker how to find new followers, build new relationships and generate new leads that will ultimately convert to more sales
by Jimmy Burgess Jun 4
Blimp's blockchain partnership will incentivize leads to share information
Blimp users earn a Home Network Foundation Home token every time they engage with Blimp service providers, who earn a token when an invited stakeholder joins a transaction
by Craig C. Rowe Jun 2
7 daily habits of top producers that'll bolster your business
Here are 7 activities to help you implement a new strategy each day over the next week
by Jimmy Burgess May 28
Chime taps Revaluate to empower lead quality with 'likely to move' scores
'Our industry continues to grapple with an overabundance of online leads,' Chime's Vice President of Sales Mike McGowan said
by Craig C. Rowe May 25
Tribus debuts mobile app to augment lead follow-up, in-house communication
Real estate technology company Tribus has released a new mobile app for Android and iPhone to help agents communicate with leads and manage business
by Craig C. Rowe May 25
10 ways your website is failing you — and how to fix them
Opinion
Keep your agent website out of the 'Google graveyard' and turn it into a lead-generating machine with these solutions for common mistakes
by Kate Hulbert May 24
Inman Review: Will AgentFire light up your web presence?
Opinion
Using an a-la-carte system of value-add marketing features and modern mobile designs, AgentFire is an ideal for growing teams and agents evolving through the industry
by Craig C. Rowe May 20
6 resources every real estate agent should have on hand right now
Staying up-to-date with the latest resources, tips and tricks will help grow your brand, business — and bottom line
by Rainy Hake Austin May 20
Buying leads? Your business will be kaput in 2 years
Opinion
If the majority of your transactions aren’t generated from a platform that you own, then you won’t be around in two years
by Kris Lindahl May 19
How to generate listings by using buyers as a lead magnet
Jimmy Burgess, Kaciana Champlin and Katie Day tackle how agents can use old-school tactics in new-school ways at Inman Connect Now
by Andrea V. Brambila May 19
KvCORE's spring 2021 release is faster, smarter and connected
Updates to the user experience and some sharply engineered new functionality demonstrate why Inside Real Estate's flagship software remains an industry favorite
by Craig C. Rowe May 17
4 ways to turn happy clients into your biggest advocates 
To stand out in a crowded, competitive market, it’s important to leverage the most valuable marketing channel available: word-of-mouth
Need inventory? 3 circle-prospecting strategies that'll get you more listings
If your buyers lost out in a multiple-offer situation or you are looking for more listings, these tactics can tackle those problems while helping you build your database and positioning you as a go-to local expert
by Jimmy Burgess May 8
Tech Review: Smart Alto puts people first in its innovative lead qualification solution
Opinion
A alumnus of the Y Combinator startup program, Smart Alto leverages clever talk-tech, sales scripts and human ISAs to qualify leads and set appointments
by Craig C. Rowe May 7
Make extra cash last year? 5 ways to wisely invest it
Opinion
Whether it’s employee training, branding, refreshing your website or focusing on a good cause, pouring extra funds into your business or team is one of the most beneficial ways to grow
by James Harris AND David Parnes May 6
Stressed out? How to cope with today's low-inventory market
Almost everyone today is struggling with this low-inventory, high-demand market. So, if you want to stand out from the competition and win more listings, here are some powerful ways to do it
by Bernice Ross Apr 28
Want to level up your marketing? Here's how tech can help
By making the best use of the tools available in today’s tech-laden world, you can free up time to focus on what really matters — building genuine, lasting relationships with clients and helping them find the property of their dreams
by Derek Dowell Apr 28
Don’t miss out! 4 simple ways to generate leads on your website
Be sure to utilize these simple strategies to capture more leads from your website with minimal effort and cost
by Kate Hulbert Apr 21
10 secret Instagram and Facebook features most agents miss
Stuck for content ideas? Need to better promote your listings? Want more reach? Here are the top hidden features you should know about in 2021
by Katie Lance Apr 17
Here's how I generated $11M in listings — in 3 months
Nothing is more impactful than letting homeowners know the value of their homes in the current market, and nothing will keep you top-of-mind more than this process. Enter the unsolicited seller CMA video
by Jimmy Burgess Apr 16
Fathom continues acquisition spree with E4:9 Holdings
Fathom Holdings has purchased E4:9 Holdings and its three mortgage, insurance and lead generation subsidiaries for $26.75M
by Marian McPherson Apr 15
WATCH: Back to Basics 101 — Focus on relationship-building
Broker-owner Barbara Betts shares why it’s imperative to build trust with your sphere — those people who already know and like you
by Inman Apr 13
Unify now drumming up business for mortgage lenders
With its acquisition of Unify, Propertybase is in a position to facilitate referrals between real estate brokers and lenders
by Matt Carter Apr 9
12 videos every agent should make
These 12 video templates, together with the two search rank term tools, will help you reach your target clients and build trust by answering their questions before they ask
by Jimmy Burgess Apr 9
How to revive dying leads
Being persistent, using the tools that work for you and staying personable are just some of the key moves that agents told Inman help them to bring back leads that have gone cold
Dive into every Back to Basics story from this month
This month, we’re focused on making you more money. Here are the top stories from our Back to Basics series published thus far. We'll keep this list updated all month long.
by Inman Apr 7
Self-tour company Rently raises cash in industry 'ripe for disruption'
The funding amount was undisclosed, but McCarthy Capital typically makes equity investments of between $15 million and $75 million
by Andrea V. Brambila Mar 31
Looking for listings? How to build a real estate farm step-by-step
With inventory at all-time lows, the need to generate listings has never been more pressing. Whether you’ve never built a farm before or it's been a while since you have, these steps will help you create and grow a thriving geographic real estate farm
by Jimmy Burgess Mar 28
Low inventory? 11 ways to generate more listings ASAP
Your ability to generate real estate listings will be key in 2021 being your best year in the business — take action now with one of these strategies
by Jimmy Burgess Mar 21
Nothing to post? 21 social media content ideas to inspire your plan
Social media platforms are oversaturated with all sorts of posts, so creating content that's fresh, creative and engaging can help cut through the noise, grow your following and nurture trust with your clients. Here are a few ideas
by Jimmy Burgess Mar 14
3 cost-effective ways to use Facebook ads to get more clients
If you’re looking to get started with real estate Facebook ads, start with these battlefield-tested strategies that will boost your business
by Alex Craig Mar 8
Roomvu makes effective web video marketing fast and affordable
Opinion
Developed by a former high-producing Vancouver agent, the application centers on social video but can tackle much more
by Craig C. Rowe Mar 5
Direct mail marketing isn't dead! Here's how to do it right
Statistics show that this old-school marketing strategy is coming back in a big way. Find out why — and how to implement it — from 2 of the industry’s biggest names
by Christy Murdock Feb 28
10 ways to turn old leads into new business
Panelists at Inman Connect Now talk about creating 'wow moments' for clients, from sending warm fresh-baked cookies to doggie poop bags
by Andrea V. Brambila Feb 18
ActivePipe's SmartSend advances the role of email in lead nurture
Email list maintenance is crucial to any agent's lead nurture and branding efforts, yet it's too often looked upon as a passive marketing activity. Recent updates from ActivePipe are making easy work of it
by Craig C. Rowe Feb 18
Building a brand? Here are the top 5 do's and don'ts
Opinion
Does everyone in your market know who you are? If the answer is no, then you have serious work to do to get your name out there. Here are few things you should (and shouldn't) do when building your real estate brand
by Kris Lindahl Feb 18
How to make 2021 your best social media year ever
Be more intentional with your social media strategy. Here's where to start and how to keep it consistent all year long while growing your reach
by Katie Lance Feb 14
Realogy reorganizes lead gen efforts under new group
The company's relocation services, mortgage lending partnerships and loyalty programs across all brands will now be under the Realogy Leads Group
by Patrick Kearns Feb 11
5 tips for taking traditional door-knocking digital
You don't have to abandon your traditional real estate door-knocking values — you simply have to pivot them. Here's how you can put a modern-day twist on something you've been doing for years
by Stacey Soleil Feb 9
Inman Handbook on digital lead generation
Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
by Craig C. Rowe Feb 8
12 ways to generate listings in a low-inventory market
Here are a few ways real estate agents can proactively persuade potential homesellers to put their properties on the market now
by Bernice Ross Feb 3
Numa helps you respond to every lead, every time
Opinion
Using automated text responses for leads and clients, Numa is targeting real estate after success in helping small retail businesses never miss a call for new business
by Craig C. Rowe Jan 29
ISA or agent: Which is the best fit for your growing team?
Opinion
When weighing the pros and cons of adding an ISA as your team grows, think about what type of business and culture you’re building
by Adam Hergenrother Jan 28
3 strategies to find listings in inventory-starved markets
Real estate experts Jeff Lobb and Stacie Staub share tips on how to find inventory in today's tight markets at Inman Connect
by Patrick Kearns Jan 26
Agent Image debuts a new solution for digital listing presentations
The Inman Connect audience was offered a unique look at what website developers Agent Image believe is the future of listing presentations and online open houses.
by Craig C. Rowe Jan 26
Recovering from COVID-19? 10 tips for returning to work
Take the time to thank your body daily for working hard to fight off the virus, and adopt these workflow strategies to improve your productivity and post-COVID sluggishness
by Stacey Soleil Jan 24
RealtyFeed is crowdfunding a 'disruptive social network' for real estate
Looking for a minimum of $25K, RealtyFeed is a product of technology company Realtyna, and it aims to combine agent collaboration features with search tools for consumers
by Craig C. Rowe Jan 21
Why you should stop building your own real estate brand right now
Opinion
You don’t need to build your own real estate brand to be successful. One team leader outlines why conventional wisdom about brand-building is dead wrong and what agents should do instead
by Alex Craig Jan 21
Retarget like a boss: How to boost your sales with advanced audience segmentation
Here’s a look at the latest trends in advanced audience segmentation and how to jumpstart your 2021 sales using Facebook Ads
by Victoria Kennedy Jan 19
Need print and social media marketing fast? Enter CoVault
Opinion
An agent from Victoria, British Columbia, has built a new listing and social media marketing solution for the busy agents everywhere
by Craig C. Rowe Jan 15
What powers your business? 7 components every agent needs
Agents are a lot like computers — they need several key systems to function properly. Here are a handful of crucial components every agent needs to operate efficiently and without a hitch
by Faisal Susiwala Jan 14
Take control of your market! 3 strategies for generating more listings in 2021
As you gear up for a successful 2021, consider rallying your team around listings to take control of your market this year
Stagnant productivity? 6 tips for recharging your brokerage's batteries
Falling into a routine can often result in an unmotivated, stagnant workplace — which is why it's important to break those patterns. As a broker, here's how you can create a progressive and productive environment
by Faisal Susiwala Jan 7
Elm Street's Elevate gets new lead-gen capabilities after VoicePad acquisition
VoicePad's automated appointment setting and phone follow-up solution will be integrated with Elm Street's Elevate, an omnichannel marketing and sales support product for agents, teams, and brokerages
by Craig C. Rowe Jan 6
Ascend Lead Sites is ready to elevate agents in 2021
Opinion
Rebranded from Zephyr Leads, Ascend Lead Sites focuses on offering IDX-powered websites for lead generation that rests on a fully featured CRM, content management system and a menu of digital advertising integrations
by Craig C. Rowe Jan 4
LeadJolt plugs into the power of Facebook lead gen
Opinion
The ISA-based advertising and marketing company creates and helps agents monitor lead generation campaigns on Facebook. Its month-to-month contracts make it stand out among its hardline competitors
by Craig C. Rowe Dec 31
KW Command launches into 2021 with new features
Opinion
Command's SmartPlan suite offers agents companywide access to colleagues' best ideas. Campaigns and Designs will power online marketing and branding
by Craig C. Rowe Dec 30
Are you a top performer? 13 questions to ask yourself
What’s the difference between a top performer and everyone else? Even more importantly, how can you know where you stand? Here are a few questions that’ll help you figure out how you’re doing — and what you need to improve in 2021
by Bernice Ross Dec 30
Be prepared! 11 reasons agents might leave your brokerage in 2021
Every year, new agents join the office, and others leave. Your job as broker or manager is to look for red flags and identify which issues, life events or frustrations can affect your agents and staff members right now. Here are a few to watch out for
by Erica Ramus Dec 29
Inman Handbook on getting started with BoomTown
BoomTown is one of the more popular sales and marketing software solutions in real estate. It's rich array of marketing technology and CRM tools can be a lot to take on for some brokerages. Find out what its major offerings entail, and why it's not just for the big national players
by Craig C. Rowe Dec 28
9 new real estate technology products that lit up 2020
Opinion
A number of new real estate software products emerged in 2020 — some from new companies and others from established players. Here are nine of them that stood out
by Craig C. Rowe Dec 28
Showing app Entro has potential — but should address agent safety
Opinion
With some decent features and a user interface worth seeing, Entro could succeed if not for leaving agent safety and lead quality totally out of the equation
by Craig C. Rowe Dec 24
Here's the real estate tech worth knowing in 2021
Opinion
In 'Best Use of New Tech Brainstorm: An Inman Workshop' at Connect Now, moderators Jeff Lobb and Kenny Truong led a discussion that balanced the best of today's tech tools with some unique, off-market creative solutions
by Craig C. Rowe Dec 18
11 tech products we loved in 2020
Opinion
From digital closings to a powerful way to analyze your CRM database, here are 11 products that stood out in a year of remarkable evolutions in real estate tech
by Craig C. Rowe Dec 18
The Real Word: How to stretch your lead gen budget
Opinion
This week, Byron Lazine and Nicole White discuss lead generation budget, HousingWire’s media move and Netflix’s contribution to end systemic racism
by Byron Lazine Dec 18
Homes.NYC is the newest New York City home search
Opinion
Launched by Gabriels Technology Solutions and powered by RealPlus, New York's newest property portal emphasizes building video and neighborhood fly-overs.
by Craig C. Rowe Dec 15
3 top-notch marketing courses to elevate your digital game
With these 3 courses available online and on demand, you can take your digital marketing game to the next level in 2021 — without giving up valuable time and resources
by Victoria Kennedy Dec 15
7 tips for making your lead generation dollars go further in 2021
Here’s how to figure out where to spend the bulk of your time, energy and money to get the best ROI
by Bernice Ross Dec 15
The Inman Handbook on digital advertising with Adwerx
Is 2021 the year you make digital advertising a part of your success? Here's everything and more you need to know about Adwerx, one of the industry's longest-standing platforms for web and streaming media display advertising
by Craig C. Rowe Dec 14
How to connect on a real level in a virtual world
Despite the absence of face-to-face meetings, the pandemic opened many virtual doors for relationship-building. Here's how experiential marketing, forced intentionality and tech have changed the way agents form bonds and engage with clients
by Sam Trimble Dec 13
Take control! 5 ways to generate your own leads
As a real estate agent, you're operating your own business, which means you have to be in charge of generating your own leads. Here are a few tried-and-true strategies
by Faisal Susiwala Dec 10
4 digital marketing tips guaranteed to boost productivity in 2021
Whether you’re just starting out or a seasoned Realtor looking to step up your game, these tips will help you create a successful marketing plan for the year ahead
by Victoria Kennedy Dec 10
7 prospecting lessons agents can learn from fishing
Opinion
In many ways, prospecting is a lot like fishing, and there's so much agents can glean from the sport. Here's a little insight into what it takes to catch fish — and clients
by Jay Thompson Dec 9
Inman Handbook on unlocking the power of Homesnap
Find out how Homesnap's functionality is designed to benefit agents and their clients, and get the scoop on the company's many updates this year
by Christy Murdock Dec 7
Always Buyers lets agents geographically map buyers' home needs
Opinion
The new map-based buyer agent tool helps broadcast where and what a buyer is looking for. It's active in Southern California with goals to expand nationwide
by Craig C. Rowe Dec 4
5 strategies for getting more clients without meeting face to face
Just because you're practicing social distancing doesn't mean your team should give up on engaging with prospects and clients. Here's how to build quality connections online
by Brandon Doyle Dec 4
BoomTown and Sisu announce formal, customer-driven integration
In another deep technical integration among big-name industry players, users of performance coaching software Sisu can link BoomTown communications to their goals and dashboards
by Craig C. Rowe Dec 3
Mobile lead management and productivity app Quitchet makes solid upgrades
Opinion
First reviewed in 2018, the app launched with some bugs and UX challenges. It's since been updated, and now, it's ready for the open market
by Craig C. Rowe Nov 30
There’s no 'I' in team — and that’s the problem! Here's a better way to get business
Opinion
Here's an alternative system for an individual real estate agent to practice multilevel partnering, a win-win for both agents
by Faisal Susiwala Nov 25
Interactive content creator Studeo launches OpenBlvd for localized marketing
The well-regarded digital content automation service now has a tool for agents and brokers focused on becoming local experts, and better storytellers
by Craig C. Rowe Nov 24
How indies can take advantage of the same tools as franchises
Indie brokers should feel confident in expressing their needs to vendors when shopping around for different services. A little bit of legwork when establishing the relationship can pay off in the long run
by Lillian Dickerson Nov 18
Coredadi offers industry another source for geographic lead gen
Map-based lead generation and farming is not new, but there is a growing number of proptechs that offer fast, web-based list creation and built-in marketing
by Craig C. Rowe Nov 10
Tales from the field: Focus on the warm calls
One broker shares a powerful way agents can approach calls while showing they care and subtly establishing themselves as trusted real estate professionals
by Lee Davenport Nov 7
Compass offers agents new solution for digital ad campaigns
The brokerage founded primarily on offering agents new technological advantages adds digital advertising to its suite of Marketing Center solutions
by Craig C. Rowe Nov 4
Call your parents! How your loved ones can get you to your 2021 goals
Talking to family members, close friends and neighbors is one of the most fundamental conversations agents can have. Here's how they can help you find leads — plus a few tips
by Julie Nelson Nov 3
Chime, Brokermint partner for a 'deep technical integration'
Chime said its pursuit of a Brokermint integration stemmed from customer requests and the desire for a single 'lead-to-cash' solution
by Craig C. Rowe Nov 2
'Dear 18-year-old me:' 5 pieces of advice I'd give to new agents
A lot has changed since Jasen Edwards first earned his real estate license — but a lot hasn't. Here are a few lessons that matter most in real estate today and into the future
by Jasen Edwards Nov 2
ReferMe IQ uses old business to earn you new business
Opinion
Although developed for a range of service-based business, ReferMe IQ has a unique appeal to real estate — and comes ready to go with automated email campaigns
by Craig C. Rowe Oct 30
Show off your listing! 6 tips for creating engaging IGTV videos
Virtually touring a home is an essential part of the business now, so IGTV is a worthy place to focus video efforts. Here are a few tips to help you gain traction
by Mauricio Umansky Oct 29
Want more clients? Tap into marketing automation
The automation of marketing allows agents to stop wasting time and effort on mundane tasks and focus their attention on the customer experience instead. Here's how to go about it
by Abhi Golhar Oct 22
Ylopo: Dynamic PPC 2.0 is the industry's best response to big-portal leads
The digital marketing platform has been beta testing a new consumer home search experience for months to accompany its innovative Dynamic PPC ad strategies
by Craig C. Rowe Oct 21
New company Dippidi handles all aspects of ad campaigns
From budgets to creative headline writing, 13-month-old real estate marketing agency wants to take the burden of online advertising off the shoulders of teams and brokerages
by Craig C. Rowe Oct 20
Growth-oriented Keap hits most of the CRM high notes
Opinion
Previously Infusionsoft, this CRM is focused on small businesses in multiple industries but has some unique ways to appeal to real estate agents
by Craig C. Rowe Oct 16
Steal these 9 chic promotional gifts for better branding
Do better than flash drives and fridge magnets with name-brand goods and gear branded for your favorite clients
by Craig C. Rowe Oct 14
Part Instagram, part Pinterest, property search gets social with Rila
Opinion
This new app, inspired by social media, is perfect for real estate listings and agent lead generation. Fun and engaging, the app's success will fall largely on consumer adoption
by Craig C. Rowe Oct 9
Why referrals should have a place in your sales strategy
Opinion
Both prospecting and marketing are important, but your sales strategy is not a two-legged stool. It is a three-legged stool, and the third leg should be your referral plan
by Inman Oct 9
Digital marketer Ylopo and CRM Chime spark strategic partnership
Ylopo partners with CRM providers to help users nurture and convert campaign leads. The company's co-founder called Chime one of its many 'best-in-class' partners
by Craig C. Rowe Oct 7
10 simple, thrifty ways to generate more Google leads
We all know that page views often translate into more leads and commissions for your business. So, here are a few tips to help you generate more views for your website, posts and videos with little or no cost
by Bernice Ross Oct 7
Rebranded and funded, powerful lead app Auctm grows by $5M
Five-star rated, lead-empowerment app SquadVoice has rebranded from the top down upon Series A funding. The company is called SqaudStack, and the product is now Auctm
by Craig C. Rowe Sep 28
Google Ads is key to your online presence — here's how it works
Google Ads can be an incredibly powerful tool for any agent to draw in new business. It helps you reach people who are likely to convert to clients — and it costs very little to get started
by Ben Mizes Sep 24
Pulse: What's one marketing tip you'd give to all agents?
This week, we want to know the one marketing tip you swear by. How has it worked for you in the past, and why do you think it had an impact on your business?
by Inman Sep 23
30% of agents plan to decrease ad spend on Zillow, realtor.com
Curaytor co-founders say agents are starting to realize they 'do not need a middleman' and can go directly to consumers
by Andrea V. Brambila Sep 22
Pulse: What's working for readers on social media
This week, our readers share their social media strategies — what platforms they find themselves gravitating toward and what types of content increase their business conversions
by Inman Sep 22
Car-wrap advertising — yay or nay for agents?
You've probably seen them before — vehicle wraps loudly advertising businesses around town. But should agents consider turning their cars into mobile billboards? Here are a few pros and cons
by Brandon Doyle Sep 21
How Douglas Elliman's top duo rose to the peak of NYC real estate
Brothers Oren and Tal Alexander share how authentic relationships, cutting-edge data and a solid work ethic led them to the No.1 spot at Douglas Elliman
by Marian McPherson Sep 15
Afraid of hearing 'no'? Here's how to overcome fear of rejection
It might not come as a surprise that a lot of agents still experience an intense fear of rejection, which might stop them from prospecting and attracting new business. But why is that? And how can they learn failure resilience?
by John Giffen Sep 13
Looking for a simple solution to social media? Try PropertySimple
Opinion
The social media management company started in Chile, then followed its first customer to Arizona. Making paid ads and organic lead generation easy, PropertySimple is now ready for users across the country
by Craig C. Rowe Sep 11
Who’s your target audience? 5 key groups to focus on
As an agent, one of the most important things you can do is understand and identify your target audience so you know exactly how to market to them. Here are five main groups every agent should be paying attention to
by Kendall E. Bonner Sep 10
Century 21 CMO on how to grow by focusing on the little things
In this podcast, Century 21 Real Estate's global CMO Cara Whitley reflects on her career journey and chimes in on the things agents can do to stand out from the crowd
by Jordan Scheltgen Sep 2
How Keller Williams rewrote its playbook amid a pandemic
Keller Williams Coaching Vice President Monica Reynolds shares the story behind BOLD Pivot and how brokers can launch a successful training program of their own
by Marian McPherson Aug 28
Need to cut costs? Create your own leads — for free
Looking to reduce expenses? Consider cutting your lead spend. If you’re willing to invest some extra time, you can generate your own leads for free and liberate yourself from paying for today's costly leads
by Pat Hiban Aug 26
3 ways to tap into your ‘information advantage’ to win listings
By taking advantage of the wealth of information available to them, agents can better serve their clients and secure more business
by Troy Palmquist Aug 20
New to real estate? Focus on these 2 things
From finding clients to thinking of what to say, there are so many things that run through a new agent's head. This week, Byron Van Arsdale, a coach and former broker-owner, talks about the most vital things rookies need to succeed
by Bernice Ross Aug 19
ActivePipe rolls out custom content campaigns
The Australian email marketing company's newest offering lets agents send emails according to categorized personas for more accurate targeting
by Craig C. Rowe Aug 12
Here are the prospecting tools every agent needs this fall
There’s no better time than now to prepare for fall marketing season. For agents wanting to take action now, here is a slew of marketing ideas, tools and apps to use for generating more business with less effort
by Bernice Ross Aug 12
Coach Dr. Lee Davenport shares the importance of creating safe spaces
Real estate coach and trainer Dr. Lee Davenport shares how agents can use emotional intelligence to help themselves and clients thrive through the pandemic
by Marian McPherson Aug 10
Do you have grit? 4 characteristics that make for great agents
A lot of new agents have a tough time showing their value to their clients. The truth is, that value has little to do with experience. Rather, it's about possessing these four traits
by Nick Waldner Aug 7
Broadcast your next listing: HomeRover is moving the bar for livestream tours
Opinion
The Android and iOS app allows multiple parties to view, screenshot and make a list of what they want to see. This marks a major maturation of video tour proptech
by Craig C. Rowe Aug 7
Naberly stamps its place in CRM conversation with sharp revamp
Opinion
With a host of inspired feature decisions, an elegant user interface, video email and Slack-like activity drivers, Naberly is now a name in the proptech space you should know
by Craig C. Rowe Aug 5
Midwest real estate pros predict a strong start to 2021
Panelists at the Inman Connect Now Midwest Regional Breakout session discussed their strategies for navigating the pandemic, how they're planning for contingencies and where they see the market headed next year
Social proof is crucial to getting new clients — here's why
If you want to stand out and inspire interest in your business, there’s no better way than to have past clients vouch for your work. Here's why social proof is invaluable in drawing new clientele and bolstering your online presence
by Brandon Doyle Aug 3
Losing leads? Can't afford to? Try ConnectNow
Opinion
Apps that focus on only one aspect of the sales funnel are rare. ConnectNow is a value-add web and mobile app for capturing leads quickly and connecting to any CRM or source you use
by Craig C. Rowe Jul 31
Rently self-guided apartment tours to roll out nationwide
The self-guided tour pioneer inked an agreement with Pinnacle Living to help prospective tenants visit apartments on their own within a 160K-unit portfolio
by Craig C. Rowe Jul 30
Search With Style helps agents market architectural styles
Founded in part by agents at Compass Nook Real Estate Group and a proptech entrepreneur, the new portal lets buyers find specific architectural styles and agents offer sellers a new marketing resource
by Craig C. Rowe Jul 29
How to create lasting relationships with your clients
As most agents know, it takes more than an occasional phone call or email to stay top-of-mind. So, here are a few things you can do to develop long-lasting relationships with your clients
by Vance Kellogg Jul 28
Local video app Yaza adds new features as agents pile on
Opinion
Starting with one real estate agent user, the location-marking video app has ballooned to 2,000 in as many months.
by Craig C. Rowe Jul 27