Zip Your Flyer announces eVIDEOS, dynamic content for social media marketing
The Seattle-based, family-owned company helps agents market listings to other agents, and it is now producing animated social media posts for multiple networks
by Craig C. Rowe | Jun 26
Not like all the rest? 5 lesser known CRMs that should be on your radar
Opinion
Rich in innovation, the CRM segment of tech is popular, but there is no one-size-fits-all solution. These products might not be top-of-mind, but they are worth checking out
by Craig C. Rowe | Jun 26
3 ways the pandemic has changed lead generation
Agents said during Inman's Town Hall Thursday that they're still having success finding clients — even if the pandemic is changing the ways those clients find them
by Jim Dalrymple II | Jun 25
4 tips for helping your business thrive through tough times
Entrepreneurs and industry leaders give their take on what real estate agents should be doing now to thrive through these tough times
by Pat Hiban | Jun 24
Digs app unearths the saving secrets to homebuying
Opinion
With its own FDIC-insured savings account and a sharp, well-executed experience, Digs is part fintech, part proptech, and it's designed to help agents help clients buy their first home
by Craig C. Rowe | Jun 19
Take the lead! 8 lead generation strategies to focus on now
If you've lost some of that drive you started 2020 with, it's time to start back up and try some new things. Here are eight lead generation ideas that can help you through today's COVID-19 situation
by Alana Gaddis | Jun 16
Want to get the most out of your CRM? Do this
This methodology is not a one-size-fits-all segmentation outline. Part of building a database is making it personal for you. However, it's a good place to start
by Brandon Doyle | Jun 15
9 tips for making online leads 'stick' with you
It’s common for prospective clients to contact multiple agents when they need help. So, why would they pick you when there are so many other options to choose from? Here are nine tips to help you hold on to those precious online leads
by Andrew Fortune | Jun 13
PlanetRE's consumer app is more MLS than search friendly
Opinion
Partnering with MLSListings, Inc. of Northern California, the software company's consumer search app misses the mark on several fronts but mainly in its core purpose: consumer home search
by Craig C. Rowe | Jun 12
Email marketer ActivePipe buys content creator HomePrezzo
ActivePipe will use acquisition of HomePrezzo to further power what its agents can deliver to prospective buyers, sellers and renters. Terms of the deal were not disclosed
by Craig C. Rowe | Jun 9
Homesnap's Mazur: It's time for agents to go all in
In multiple talk tracks at Tech Connect, leaders in sales, fintech and proptech all agreed on one thing: The COVID-19 pandemic has totally changed how people market, sell and buy real estate
by Craig C. Rowe | Jun 4
Should you change brokerages during the pandemic?
Opinion
It's a great time to think about making a change, but to make a meaningless change would be a terrible mistake
by Teresa Mack | Jun 2
ActivePipe debuts new lead qualification program
The Lead Qualify Program can create customizable email campaigns that are meant to generate new business from agents' existing databases
by Jim Dalrymple II | Jun 1
Elegran's Alfred is light, smart proptech for NYC agents
Opinion
The small New York City brokerage has always been tech-focused, but growth and the need for more business efficiencies led to the development of Alfred, an in-house lead and marketing solution
by Craig C. Rowe | May 29
All Inman content related to running your business in this unprecedented time
Here's how to keep your business moving as the situation shifts
by Inman | May 29
5 steps for generating referrals without asking
Stacey Brown Randall’s unique no-ask approach to generating referrals helps agents more than triple their annual referrals
by Pat Hiban | May 27
CNipIT doesn't let web leads leave
A spin-out of an app called ConnectNow, CNipIT is similar to live chat tools. It leverages agent availability, helps keep mobile agents connected to their home offices, and it's free for 30 days
by Craig C. Rowe | May 22
Postcard marketers, rejoice: ProspectsPlus adds lead lists
The company behind 3-click mailing has made it even easier with included regional lifestyle and demographic lead lists and improved creative tools
by Craig C. Rowe | May 15
Stir up your lead game with matchmaker LemonBrew
A matchmaking lead service that does a good job at overlapping buyers and sellers with the best agent, but it doesn't come cheap
by Craig C. Rowe | May 15
Lone Wolf's new Marketplace spreads tech wealth industrywide
The new online offering provides countless Lone Wolf customers and members of partnered associations a place to access multiple technology vendors, making it the Netflix of proptech
by Craig C. Rowe | May 11
IXACT Contact’s full-service updates make building relationships a breeze
The CRM has been an industry staple for years. It's now faster to get up and running, and social-savvy agents can automate popular content sharing
by Craig C. Rowe | May 4
Should you RSVP to open house app Block Party?
Opinion
There's potential in this free app's value to open house marketing, but its developer needs to delve deeper into its competition and find out more about how agents leverage open house contacts
by Craig C. Rowe | May 1
4 tech tools agents need now
Opinion
Missed this fun, fast Inman Town Hall session about what tech is hot and effective now? Here's a quick recap of the tools
by Craig C. Rowe | Apr 30
PureAgent CRM launches video marketing features after yearlong beta test
The upstate New York proptech has released a new version of its CRM — in the works for 3 years — with live tour and video messaging functionality
by Craig C. Rowe | Apr 29
South Florida's BeachesMLS sees success in Virtual Open House Week
The widely promoted and community-supported event resulted in more than 700 online open houses, and it could serve as a model for associations nationwide looking to keep momentum in the wake of the pandemic
by Craig C. Rowe | Apr 28
Back At You announces direct Instagram publishing
The marketing technology company underwent the arduous process of becoming an authorized Facebook and Instagram Marketing Partner to allow agents to publish directly to the image-sharing platform
by Craig C. Rowe | Apr 24
How to become the go-to team in your area
Find an area that you want to dominate, thoroughly learn it, and give back
by David Parnes AND James Harris | Apr 23
27 tech terms every agent should know
The industry is becoming ever-more technology driven, digital and at arm's length. These common terms can help you understand what technology vendors are trying to sell you
by Craig C. Rowe | Apr 22
Filmmaker-inspired video app wants your help in beta testing
Opinion
The app comes with a shot list and in-screen shooting recommendations to ensure users capture everything that makes a video worth watching. It was developed by a filmmaker and former Sotheby's executive
by Craig C. Rowe | Apr 17
The deal is digital: A guide to handling it online from lead to close
The fax machine is finally put to rest. With the onset of e-closing platforms and RON, the real estate sales cycle is 100% online, mobile and in the cloud. Here's a quick list of vendors for each phase of the deal
by Craig C. Rowe | Apr 17
3 ways to up your Instagram game during quarantine
A thoughtful and targeted social media strategy during this period of social distancing will allow for maximum engagement and impact
by Mauricio Umansky | Apr 16
How to use YouTube to boost your lead generation
Find out how Jackson Wilkey unlocked the code for generating thousands of leads from YouTube
by Bernice Ross | Apr 15
Dear Marketing Mastermind: Are there rules for what to say to clients?
Opinion
Here's what you can do right now to meet the demands of the present and future in your real estate business
by Christy Murdock Edgar | Apr 14
Want to accelerate your business recovery? Specialize now
Opinion
Prepare now for the market to bounce back. Don’t turn off the marketing funnel, but rather, double down on hyperlocal marketing efforts
by Anthony Hitt | Apr 13
16 soft prospecting ideas for your team
It’s more critical than ever to stay at the forefront of your clients’ minds as a community pillar
by Nicole Lopez | Apr 9
5 ways to engage your community on Instagram
People are flocking to social media for comfort and escapism. Here's how you can tweak your messaging to connect with your community and spread positivity today
by Andrew Jevin | Apr 7
4 tips for generating new leads while staying home
Here are some ways to be proactive and stimulate interest in your business
by Loni Vogler AND Sonya Feigen | Apr 7
5 rules for content creation during coronavirus
Now more than ever, it’s important to talk to your sphere, fans and followers across all of your platforms. Here’s how to create content that matters
7 steps for recession-proofing your business
With uncertainty in the air, what can you do right now to help prepare your business for what’s ahead? Here's where to start
Agent Icon makes social media imagery a no-brainer
Opinion
The on-demand marketing content provider debuted at Startup Alley two years ago and at ICNY20, revealed its newest feature, a slick, text-based social media content delivery service.
by Craig C. Rowe | Apr 3
Start Back to Basics Month by getting comfortable on camera
Being camera-worthy is more about knowledge, confidence and good communication skills than it is about appearance
by Nicole Solari | Apr 1
How to keep your social media healthy when you're quarantined
Here's how real estate agents can keep their social media streams healthy, mindful and relevant even while stuck working from home
by Katie Lance | Mar 30
3 ways to get buzz for your luxury listing as the market changes
Now’s the time to get creative and adjust to the current environment. Don’t be afraid to partner up and embrace new technology to better serve your market
by Troy Palmquist | Mar 26
Homesnap's latest update is the prospecting tool agents need right now
Homesnap Pro brings a handful of budget-friendly, useful features to our fingertips, especially now that we're practicing social distancing
by Rachael Hite | Mar 23
NYC-based property matching service Localize to connect buyers with agents
Originally aiming to offer New York City buyers an honest look at neighborhoods and buildings, the company has now launched Localize Advantage to help buyers to find their ideal agent
by Craig C. Rowe | Mar 18
Got cabin fever? Here are 104 ideas to keep you sane
From the business building to the silly, there's something for everyone on this list
by Jay Thompson | Mar 18
7 impactful ways to build your business while staying home
Think of this slow time as a do-over rather than a disruption, and maximize it to set yourself up for future success
by Lee Davenport | Mar 17
Dear Marketing Mastermind: How can I get the most out of my content?
You’re creating content, but how can you ensure that people respond? Find out how to optimize your blog posts, videos and social media to ensure that you are getting eyes on your platforms
by Christy Murdock Edgar | Mar 10