Inman Review: Holofy Spaces is leading the vertical video tour revolution
Opinion
Based in London and rooted in retail, this video tour app gives users a simple, cool way to explore homes and also reduces the anxiety many agents have about creating listing videos
by Craig C. Rowe Aug 13
Are you poised for growth? 7 things top producers should do now
Set yourself up to thrive no matter what the market does in the future. Here are a few fundamentals to focus on today — to create new highs for your business
by Jimmy Burgess Jun 27
EXp-Dave Ramsey conflict ignites debate about referral programs
A disparate group of referral programs actually share some basic DNA — even if that's not immediately apparent to most outsiders
by Jim Dalrymple II Jun 25
LeadSpark gives you fully serviced Facebook lead campaigns: Tech review
There's definitely value in outsourcing your advertising creative, budget and traffic, but make sure the result aligns with everything else you're doing to find new business
by Craig C. Rowe Sep 23
Zillow revamps Premier Agent 'Best of Zillow' qualifications
Zillow said the new Best of Zillow scoring system will provide a more holistic view of agents' performance. The update rolls out in October
by Marian McPherson Jul 7
$10M in sales from Instagram: Steal from this agent's playbook
Whether you're brand new or you've been using it a while, if you adopt North Carolina agent Heidi Harris’ steps for yourself, you'll grow your followers — and your business
by Jimmy Burgess Jul 9
Agents reveal 4 ways to drum up more inventory
Everything from newspapers to Facebook Ads can help agents score more listings in the midst of a housing shortage
by Libertina Brandt Jul 13
How to build lifelong relationships in real estate
From generating leads to preserving those connections, there's a lot you need to master as an agent. But never fear, dear rookie. Here, Inman contributor Jimmy Burgess will arm you with tips, tricks and time-tested strategies to build those lifetime relationships
by Jimmy Burgess Jul 15
Updater acquires on-demand moving service Dolly
Deal will expand Updater's product offerings to help consumers with moves of all sizes
by Andrea V. Brambila Jul 15
A simple 3-step guide to getting one new listing a month
During a webinar on July 13, Chris Jones, the co-founder of Guerilla Realty, explained how borrowing listings can transform an agent's business.
by Libertina Brandt Jul 15
From cold to sold: Here’s how to take your business to the next level
These principles will help you systematically grow your real estate business
by Jimmy Burgess Jul 18
The 10+ greatest real estate and sales books of all time (IMHO)
Opinion
Here are a plethora must-read books from authors who are willing to help in your ongoing quest for real estate knowledge
by Jay Thompson Jul 28
Start here: 9 skills agents need to nail from the start
Opinion
Connect with people you care about, and give them such excellent service that they will happily refer you to their friends and acquaintances
by Bernice Ross Jul 29
SEO made simple: 2 main things agents should focus on
Optimizing your website for SEO can be a daunting task for a lot of agents — but it's key to driving potential leads to your business. Here are 2 simple ways you can improve your site's visibility
by Kate Hulbert Jul 29
Here's the tech real estate agents wish their brokerages offered
Cyber security and lead generation topped the list of tech tools agents wished their brokerages offered, according to a new National Association of Realtors study
AI-based real estate startup Localize raises $25M
Company provides buyers with information on hundreds of building and neighborhood attributes and helps brokers cultivate and qualify leads
3 reasons choosing a niche is the best thing I did for my career
Opinion
When you try to be 'everything,' you make it almost impossible for prospective clients to see your value. And if they don't see your value, they will seek out an agent who can present clear value
by Nicole Espinosa Aug 5
Want a free business boost? Here's how to make online reviews work for you
Reviews can truly be the currency of your business. Here's how you can create a positive experience for all of your clients — and stand out with your customer service
by Sam Trimble Aug 5
From slideshows to high-end films: 7 listing video tools that win buyers' attention
Every Facebook ad, email campaign and landing page you create is a chapter in your listing's story, and video is likely going to be the one buyers flip to first. Here are the tools you need
by Craig C. Rowe Aug 7
Confused? Here's how landing pages and single-listing websites differ
Knowing how to best leverage each form of web presence can make you that much smarter a marketer — and your seller that much more satisfied with your effort
by Craig C. Rowe Aug 30
LionDesk's new feature helps agents build landing pages
Landing pages are critical to the success of digital outreach for new leads because they help agents move online prospects deeper into the sales funnel by fulfilling promises made in display ads and responsive text messages
by Craig C. Rowe Aug 9
8 cutting-edge listing tech tools you should get to know
Real estate data is an ecosystem, a cyclical, self-replicating entity connecting every transaction, and here are a few of the companies helping to forge this new reality
by Craig C. Rowe Aug 15
How agents can tap into the 'gold mine' of divorce listings
Forget about expired and FSBO listings — if agents can successfully and consistently land divorce listings, their business will boom
by Libertina Brandt Aug 12
Marketer offers smart, data-powered marketing automation: Tech Review
Opinion
Marketer excels at executing on your marketing plan, helping you reach the people you determine will best serve your business plan
by Craig C. Rowe Oct 29
OneMob's video landing pages offer a terrific marketing advantage
OneMob is a video content creation and email marketing solution that can help real estate agents convert leads and communicate with clients
by Craig C. Rowe Aug 17
MoxiPresent launches new tools and better brand control
The browser-based solution from MoxiWorks has embraced the power of the listing presentation by enabling individual agents to promote open houses, design and scroll through neighborhood tours, and quickly create listing print collateral
by Craig C. Rowe Aug 19
Inman Review: Hate writing listing descriptions? Agently's AI can help
Opinion
There are plenty of dismal writing efforts that somehow make it into the marketplace (sorry, it's true). So, if you're willing to admit you're part of the problem, Agently can help you look like a better writer to your sellers
by Craig C. Rowe Aug 27
21 creative video concepts to reach more buyers and sellers
Here’s a handy list of video ideas that every agent can — and should — easily make to reach out to more potential buyers and sellers and keep in touch with past clients
by Jimmy Burgess Aug 20
How a people-centric mindset helped 2 teams top their markets
Top teams in Florida and California got there by picking the right agents and helping them grow, their leaders said at Connect Now
by Daniel Houston Aug 24
Blockchain-backed Blimp raises $200K to reinvent the real estate deal
Blimp Homes announced it has raised $200,000 as part of a new $1 million campaign to back Blockchain-based home sales app
by Craig C. Rowe Aug 25
Want to earn more commission? How to increase average home sale price
Increasing your average sales price is simply a small shift in focus followed by a strategic plan to position yourself as the luxury expert. Here are six steps that will help you do just that
by Jimmy Burgess Aug 27
6 steps for turning 'orphan' clients into your lifetime fans
If you’re looking to expand your client base or jump-start stalled productivity, there’s never been a better time to try this strategy to drive listing and sales leads
by Darryl Davis Aug 30
99 blog ideas for buyers 
Good content introduces you to potential clients, builds brand awareness and codifies your value, while prospecting for you 24 hours a day, 365 days a year
by Jay Thompson Sep 1
How to find inherited listings in your local market
To tap into local inherited listings, all real estate agents need is the internet
by Libertina Brandt Sep 1
Hit replay! 3 social media marketing videos from Inman Connect events
Here's how to further your social media reach, maximize your profiles and generate leads on Instagram — on a dime
by Inman Sep 2
5 top agents share how they're preparing for fall success
Using rent-to-own platforms, helping buyers secure a home, doubling down on your niche market — 5 agents share how to make this fall your best yet
by Marian McPherson Sep 8
99 more blog ideas — for sellers
Here are 99 ideas for blog topics that can reach real estate sellers. These content ideas are useful for all online mediums — don't limit yourself to blog posts
by Jay Thompson Sep 8
Inman Top 5: The biggest stories of the week Sept. 4-10, 2021
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
by Inman Sep 10
Why your real estate script failed — and what you did wrong
Opinion
Do you know what makes some scripts winners while others just lie there? Flip the script with these best practices
by Bernice Ross Sep 10
10 tips that can save your business' online reputation
Opinion
What can you do to protect your real estate business? Here are 10 tips for protecting your online reputation on social media
by Jay Thompson Sep 15
Lucit makes billboard advertising more accessible than ever: Tech Review
Opinion
Lucit is an app for creating and controlling ad campaigns on roadside digital billboards. It's an ideal marketing tool for offices and teams of any size or brand
by Craig C. Rowe Nov 11
12 steps for thriving through a market shift
What can real estate agents do to grow their businesses? Here is Jimmy Burgess' 12-step plan for thriving through a market transition
by Jimmy Burgess Sep 16
QUIZ: Are you a closer? Test your marketing prowess
Find out how good your closing skills are by answering these 10 questions
by Bernice Ross Sep 16
The listing launch plan that gets higher prices, faster sales, more listings
Opinion
Take action now to formulate your marketing plan for listings, and you will see your business grow
by Jimmy Burgess Sep 23
TikTok for real estate agents in 2022: An Inman Handbook
For interested real estate agents looking to expand their marketing reach, it's not too late to find success using the app — all it takes is a bit of dedication, creativity and willingness to try new things
by Lillian Dickerson Sep 24
How to get more listings in 2021
We’ve tapped into the top advice from Inman contributors to bring you this guide to getting the deal — from finding listings and getting your foot in the door for appointments to perfecting your pitch and winning the listing
by Dani Vanderboegh Sep 24
Creating your 2022 marketing plan? 10 tips from a chief marketing officer
Kristen Diamond, CMO at Better Homes and Garden Real Estate The Masiello Group, shares how she's thinking about her marketing plan in 2022 to help you hone yours
by Kristen Diamond Sep 27
Stuck in a rut? 22 under-the-radar lead generation ideas for agents
Sometimes using the latest, cutting-edge tech tools are the way to go, but often old-school analog methods just can't be beat
by Lillian Dickerson Sep 30
Is your online presence on point? Here's how to find out
Here’s what real estate agents need to do to expand their online presence and get the most from digital marketing efforts
by Jimmy Burgess Oct 1
Facebook down! 4 ways to be ready next time
How did Facebook's outage affect those industries that run ads and use its reach to empower marketing campaigns? Here's how the real estate industry can be better prepared next time
by Craig C. Rowe Oct 5
7 mistakes top producers don't let derail their success
Opinion
Do what the top producers do and avoid the mistakes that can keep you from becoming the best agent you can possibly be
by Jimmy Burgess Oct 7
7 ways to wow past clients and build lifelong relationships
If you go deeper in your past client relationships, they will take your business wider
by Jimmy Burgess Oct 8
Blimp drives deal communication, compensates for data: Tech review
Opinion
Imagine if Facebook compensated users for every like, image post or ad campaign they started. That's the idea behind Blimp's approach to bettering the industry
by Craig C. Rowe Oct 8
5 ways to hype your listing before it hits the market
Here are a handful of coming-soon marketing tactics that’ll get a little buzz going for your listing before it hits the market
by Darryl Davis Oct 12
MoxiWorks beefs up CRM with new communication tools
Dialer & Messenger will function as a part of MoxiWorks CRM, and will allow agents to automate various parts of their communications
by Jim Dalrymple II Oct 13
Are you Googleable? 5 simple steps to upgrade your online presence
Here are a few tips to help ensure that when your ideal clients search for a real estate agent, they'll find and get to know, like and trust you
by Mary Hind Long Oct 13
5 habits of agents who effectively prospect the affluent (Part 3)
In this weekly series, David Friedman shares the 5 keystones for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury. This week, learn how to turn generic referrals into introductions by avoiding open-ended requests
by David Friedman Oct 25
How to generate great leads in any market — no matter where you live
As the housing market continues to evolve, real estate agents at Inman Connect Las Vegas say they're keeping an eye out for ways to create connections between multiple regions
by Lillian Dickerson Oct 26
'We can’t be generalists': How broker-owners compete for agents
Technology is essential for any broker-owner — but so is achieving buy-in from agents; two experts discuss the topic at Inman Connect
by Daniel Houston Oct 26
Brokers: 'Leverage everything you can' to get agents leads
From inside sales agents and online leads to repeat and referral business, brokers need to pull out all the stops to help agents generate leads
by Lillian Dickerson Oct 26
'Show people who you are, not what you do' on Instagram and TikTok
Social media mavens Shannon Milligan and Giselle Ugarte shared proven best practices for marketing with micro-video on TikTok and Instagram
by Craig C. Rowe Oct 27
Realtor.com gears up for battle with Zillow as revenues jump 30%
News Corp CEO Robert Thomson and Realtor.com CEO David Doctorow tout the portal's robust growth as they see the window to take the top spot from Zillow
by Marian McPherson Nov 4
7 simple steps for getting more listings in 2022
By executing these seven steps, you'll be top-of-mind for your targeted homeowners, and you will generate more listings
by Jimmy Burgess Nov 5
Nextdoor goes public, sees stock jump in early trading
The company, which serves as a popular lead generation platform for many agents, saw its shares jump during the early hours of trading on Monday morning
by Jim Dalrymple II Nov 8
250 raving fans: How to build solid relationships
Opinion
People crave connection, and they want to know you care. Put your arms around your 250 closest contacts, and make meaningful connections with people who genuinely want to recommend you
by Josh McGrath Nov 19
5 ways NAR's annual conference changed the future of real estate
The trade group changed real estate listings nationwide, made buyer agent compensation more transparent, declared a divisive symbol discriminatory and turned the gender divide on its head
by Andrea V. Brambila Nov 19
Generate steady leads and referrals: 9 systems you need in place by 2022
Whether you're brand new to the biz, playing catchup after immense growth or simply looking for fresh automation ideas, here are the systems every agent needs
by Rainy Hake Austin Nov 23
'Success fees' are coming to portals. Are you ready?
Real estate portals around the world are making huge bets on next-generation lead generation tools that target buyers and sellers and include lead qualification standards and commission sharing, otherwise known as success fees
by Mike DelPrete Nov 23
Adwerx nabs $14.5M to expand customer relationship advertising
Customer Relationship Advertising, or CRA, refers to the technology's capability of connecting directly to clients' CRM tools to identify and target leads with online campaigns, per agent
by Craig C. Rowe Nov 24
Press reset! How to regenerate your real estate business
Find out how spending some time reaching into the past can help create a more successful future for your business
by Troy Palmquist Nov 29
4 non-salesy excuses to call potential sellers
Most agents won't even bother with circle dialing because they have convinced themselves that it is not worth the effort. Which is exactly why you should jump in on the opportunity. Here are 4 reasons to pick up the phone now
by Tom Toole Dec 7
Show 'em your value: 7 P's of real estate agent marketing
Success starts with developing a clear understanding of who you are, who your ideal client is and what you offer. Package your services, position yourself for maximum exposure, and develop a process that keeps you top-of-mind
by Jimmy Burgess Dec 17
To earn a FSBO home listing, don't just ask for their business
In a recent webinar, Charles Curry of Authorify offered tips for agents angling for those enticing but tricky 'for sale by owner' listings
by Daniel Houston Jan 3
22 ways to generate real estate listings in 2022
If your business is to be all that you want it to be this year, generating listings will be a big part of your growth. Implement one or many of these tried-and-true strategies — and you will have your best year ever
by Jimmy Burgess Jan 6
CRM Cloze launches new feature to better lead conversion
Cloze has implemented a powerful new feature that places leads in front of the agent with whom they have the best relationship
by Craig C. Rowe Jan 14
22 real estate how-to's that'll get you through 2022
If you're curious what other real estate agents are reading, we've got you covered. Here are the most-read how-to's from 2021
by Dani Vanderboegh Jan 14
22 must-have real estate tech tools for agents in 2022
Opinion
Here are the top tools we use in our business, plus the top real estate tech tool of all time
by Jimmy Burgess Jan 14
Landlords, don't be fooled by high occupancy rates: RentPath
Property managers would do well to avoid the pitfalls of the 'occupancy fallacy,' or the notion that current high occupancy rates will alleviate long-term vacancy issues, RentPath says, because 'renter migration is the sleeping giant'
by Lillian Dickerson Jan 18
How to assess the likelihood that your leads will convert
Tracking and predicting conversions ensures more effective and consistent followup
by Tom Toole Jan 24
Realogy's Sherry Chris to brokers: Now's the time to invest in yourself
Sherry Chris shared how brokerages can diversify revenue streams and navigate agent preferences in an increasingly virtual world during an Inman Connect Now session Tuesday
by Taylor Anderson Jan 25
How to build a company culture that supports agent success
Connect Now panelists from Century 21, The Agency and RE/MAX share how they offer technology and networks where collaboration is the norm
by Andrea V. Brambila Jan 25
How to protect and leverage your database
Staying top-of-mind is all about staying in touch. Here's how savvy agents reach out on a regular basis to their database
by Tom Toole Jan 31
Door-knocking is fun if you do it right. Here's how to crush it
While many agents find it intimidating, this old-school lead gen strategy holds tremendous potential
5 ways to make your brokerage stand out in a crowded marketplace
Attracting buyers, sellers and new agents is about more than service. It's about capturing mindshare to stay front and center in the local market
by Mark Choey Feb 3
Let's get personal: Why (and how) to build a personal brand
Agents must create a brand that sticks in the mind of the market. It’s not enough to just be better — you also have to be different
by Jeremy Knauff Feb 14
7 tips for increasing your real estate business' profitability in 2022
The opportunities are out there and waiting for you. Let these 7 powerful insights for increased revenue and reduced expenses make this year one of your most profitable ever
by Darryl Davis Feb 2
Overhead view of design team having project meeting in office
Changes are coming to markets and the real estate industry. Here's how team leaders can keep everyone on track and moving forward together
Battling the commission squeeze: 5 tips to make your indie brokerage more profitable
It's easy to get lost in the day-to-day of doing business. Brokerages need to keep an eye on the bottom line to stay competitive and profitable
by Ian Hoover Feb 8
How to make these 22 growth activities daily habits
Success comes from having the discipline to execute on certain activities day after day. Agents who put these to work will experience growth in their real estate business
by Jimmy Burgess Feb 4
The false choices of the commission crunch
Opinion
Many real estate professionals look down on discounted brokerages, but it may be because they're asking themselves the wrong questions. Here are the alternatives they might want to consider instead
by Grant Clayton Jun 3
10 things agents should stay focused on in 2022 
It’s time to shake things up and do things a little differently. Lean into these best practices and smart strategies for a successful year
by Darryl Davis Feb 21
From the heart: 10 ways to show gratitude for referrals
Agents should speak from their heart and not their head. Here's how agents can show appreciation when their sphere provides referrals
by Darryl Davis Mar 3
7 Jim Rohn nuggets of wisdom every real estate agent needs
Daily disciplines, seizing opportunities and embracing change are among Rohn's most effective messages. Use them to change your business
by Jimmy Burgess Feb 11
Want better leads? Personalize per your pillar
Opinion
Each individual lead pillar is different and includes its own measurable results. Here's how to create a specific strategy for planning, tracking and accountability
by Tom Toole Mar 8
How to attract business instead of chasing it
Here are 5 steps to put into action today, to ensure that you’re attracting business so that you don’t have to be out there chasing it
by Jimmy Burgess Feb 11
8 tips for writing better subject lines for email marketing campaigns
Think of subject lines as the trailer to a movie. If the preview is enticing enough, your sphere will want to watch the entire feature
by Laura Stace Feb 15
How fortitude can transform your real estate business
Fortitude may be an old-fashioned word, but it has never been more relevant as we sail through a pandemic, shifting markets and a world full of uncertainty
by Carl Medford Feb 17
9 must-haves for real estate landing pages
Digital sales funnels are powerful tools — when they work. Find out how to optimize your landing page for more conversions
by Sarah Layton Feb 25
To call or not to call: What if FSBOs are on the Do Not Call list? 
Opinion
Real estate professionals can — and should — help FSBOs and expireds make the most informed decisions about their real estate best interests
by Darryl Davis Mar 8
Prospects on the fence? Here's how to get them to make a move
Opinion
Overcome the client's uncertainty and lead them toward the best decision for their circumstances. Here's how to reach out to on-the-fence prospects, earn their trust and snag the client for life
by Tom Toole Mar 4
winning
Opinion
Running a real estate business requires you to excercise many of the same mental muscles that runners do when they train
by Jimmy Burgess Mar 6
Inman Connect Now Series
Women share the secrets they've learned navigating the real estate world on Inman Connect Now
by Jodie Cordell Mar 14
Inman Connect Now Series
Learn how you can best serve your clients in today's market at Inman Connect Now
by Jodie Cordell Mar 15
California Association of Realtors to get free access to Rental Beast tools
Real Estate Business Services, a subsidiary of the California Association of Realtors, will offer its members Rental Beast tools to boost exposure for rental properties and syndicate rental listings
by Andrea V. Brambila Mar 15
Start strong: This team leader closed 499 last year (and so can you!)
Opinion
Whether you’re a brand new agent or a seasoned veteran looking to have your best year ever, refocus on foundational strategies. Add value and create opportunities for the conversations that become conversions
by Jimmy Burgess Mar 18
COVID caused a 'Great Reshuffling.' Soaring costs are behind a new wave
With priced-out buyers seeking to relocate this spring, real estate agents stressed the importance of referral networks as the latest migration wave comes on the heels of an overheated market
by Taylor Anderson Mar 17
TikTok or door-knock? 3 brokers on how agents can win big this spring
Corcoran affiliates Jason Karadus, Liane Jamason and Marilyn Carson share how old-school prospecting and high-level service are winning the day in a topsy-turvy market
by Marian McPherson Mar 17
Inman Connect New York
Are you ready to grow your real estate business? Connect with the smartest real estate pros and learn their secrets at ICNY
by Jodie Cordell Mar 22
A comprehensive guide to finding inventory in today's market
Here, Inman has created an extensive resource for ways to find inventory — from old-school methods to more creative approaches — when it seems like there's nothing left on the shelves
by Lillian Dickerson Mar 30
NAR tech accelerator accepts 8 residential real estate startups
Perchwell, Fractional, Inspectify, Courted, Place, Reggora, Revive and Courted to get education, mentorship and networking opportunities in exchange for marketing fee and small equity stake
14 insightful tips for agents looking to save money in their business
From resisting shiny objects (so to speak) to taking advantage of local intern pools, here's how industry experts say agents can save their pennies in an ever-shifting market
by Lillian Dickerson Apr 18
Zillow flexes in the face of a cooling market: DelPrete
Opinion
Zillow and Realtor.com's Q1 results shine a light on two key factors: overall revenue growth is slowing and Zillow's next-gen lead gen business, Zillow Flex, is building momentum
by Mike DelPrete May 10
6 tips for giving out-of-town buyers next-level service
Opinion
As buyers continue to rethink their lifestyle post-pandemic, you may be helping them to look for homes from a distance, with only a short trip to make their final decision in person
by Julie Busby May 27
At a glance: A financial guide for for your first year in real estate
This month-over-month financial plan will help walk you through where you should be and help you avoid any cash-flow pitfalls in your first year. Bookmark this handy list — and refer to it often
by Dani Vanderboegh Jun 14
5 must-have qualities and skills for showing a home
Do you have what it takes to impress buyers while showing homes? These are the five qualities your clients are looking for
by Santiago Arana Jun 7
5 low or no cost ideas for thrifty 1st year real estate agents
Ouch! With inflation at an all time high, 2022 first-year agents may be feeling the burn more than their previous class. Read this to help create some room in your budget
by Darryl Davis Jun 11
7 core strategies for building a thriving business
Opinion
The process of growing a thriving real estate business is systematic when the proper strategies are matched with consistent execution. Identify the ideal strategies for you, go all in executing those strategies, and the success you’ve been searching for is inevitable
by Jimmy Burgess Jun 12
‘Call, text, email and hope to still get drinks’: How agents connect in 2022
A plethora of communication options for agents exist, but real estate agents told Inman email is still the best option for managing transactions and covering your tail if trouble comes calling
by Marian McPherson Jun 10