Steal these 9 chic promotional gifts for better branding
Do better than flash drives and fridge magnets with name-brand goods and gear branded for your favorite clients
by Craig C. Rowe Oct 14
Part Instagram, part Pinterest, property search gets social with Rila
Opinion
This new app, inspired by social media, is perfect for real estate listings and agent lead generation. Fun and engaging, the app's success will fall largely on consumer adoption
by Craig C. Rowe Oct 9
Why referrals should have a place in your sales strategy
Opinion
Both prospecting and marketing are important, but your sales strategy is not a two-legged stool. It is a three-legged stool, and the third leg should be your referral plan
by Inman Oct 9
Digital marketer Ylopo and CRM Chime spark strategic partnership
Ylopo partners with CRM providers to help users nurture and convert campaign leads. The company's co-founder called Chime one of its many 'best-in-class' partners
by Craig C. Rowe Oct 7
10 simple, thrifty ways to generate more Google leads
We all know that page views often translate into more leads and commissions for your business. So, here are a few tips to help you generate more views for your website, posts and videos with little or no cost
by Bernice Ross Oct 7
Rebranded and funded, powerful lead app Auctm grows by $5M
Five-star rated, lead-empowerment app SquadVoice has rebranded from the top down upon Series A funding. The company is called SqaudStack, and the product is now Auctm
by Craig C. Rowe Sep 28
Google Ads is key to your online presence — here's how it works
Google Ads can be an incredibly powerful tool for any agent to draw in new business. It helps you reach people who are likely to convert to clients — and it costs very little to get started
by Ben Mizes Sep 24
Pulse: What's one marketing tip you'd give to all agents?
This week, we want to know the one marketing tip you swear by. How has it worked for you in the past, and why do you think it had an impact on your business?
by Inman Sep 23
30% of agents plan to decrease ad spend on Zillow, realtor.com
Curaytor co-founders say agents are starting to realize they 'do not need a middleman' and can go directly to consumers
by Andrea V. Brambila Sep 22
Pulse: What's working for readers on social media
This week, our readers share their social media strategies — what platforms they find themselves gravitating toward and what types of content increase their business conversions
by Inman Sep 22
Car-wrap advertising — yay or nay for agents?
You've probably seen them before — vehicle wraps loudly advertising businesses around town. But should agents consider turning their cars into mobile billboards? Here are a few pros and cons
by Brandon Doyle Sep 21
How Douglas Elliman's top duo rose to the peak of NYC real estate
Brothers Oren and Tal Alexander share how authentic relationships, cutting-edge data and a solid work ethic led them to the No.1 spot at Douglas Elliman
by Marian McPherson Sep 15
Afraid of hearing 'no'? Here's how to overcome fear of rejection
It might not come as a surprise that a lot of agents still experience an intense fear of rejection, which might stop them from prospecting and attracting new business. But why is that? And how can they learn failure resilience?
by John Giffen Sep 13
Looking for a simple solution to social media? Try PropertySimple
Opinion
The social media management company started in Chile, then followed its first customer to Arizona. Making paid ads and organic lead generation easy, PropertySimple is now ready for users across the country
by Craig C. Rowe Sep 11
Who’s your target audience? 5 key groups to focus on
As an agent, one of the most important things you can do is understand and identify your target audience so you know exactly how to market to them. Here are five main groups every agent should be paying attention to
by Kendall E. Bonner Sep 10
Century 21 CMO on how to grow by focusing on the little things
In this podcast, Century 21 Real Estate's global CMO Cara Whitley reflects on her career journey and chimes in on the things agents can do to stand out from the crowd
by Jordan Scheltgen Sep 2
How Keller Williams rewrote its playbook amid a pandemic
Keller Williams Coaching Vice President Monica Reynolds shares the story behind BOLD Pivot and how brokers can launch a successful training program of their own
by Marian McPherson Aug 28
Need to cut costs? Create your own leads — for free
Looking to reduce expenses? Consider cutting your lead spend. If you’re willing to invest some extra time, you can generate your own leads for free and liberate yourself from paying for today's costly leads
by Pat Hiban Aug 26
3 ways to tap into your ‘information advantage’ to win listings
By taking advantage of the wealth of information available to them, agents can better serve their clients and secure more business
by Troy Palmquist Aug 20
New to real estate? Focus on these 2 things
From finding clients to thinking of what to say, there are so many things that run through a new agent's head. This week, Byron Van Arsdale, a coach and former broker-owner, talks about the most vital things rookies need to succeed
by Bernice Ross Aug 19
ActivePipe rolls out custom content campaigns
The Australian email marketing company's newest offering lets agents send emails according to categorized personas for more accurate targeting
by Craig C. Rowe Aug 12
Here are the prospecting tools every agent needs this fall
There’s no better time than now to prepare for fall marketing season. For agents wanting to take action now, here is a slew of marketing ideas, tools and apps to use for generating more business with less effort
by Bernice Ross Aug 12
Coach Dr. Lee Davenport shares the importance of creating safe spaces
Real estate coach and trainer Dr. Lee Davenport shares how agents can use emotional intelligence to help themselves and clients thrive through the pandemic
by Marian McPherson Aug 10
Do you have grit? 4 characteristics that make for great agents
A lot of new agents have a tough time showing their value to their clients. The truth is, that value has little to do with experience. Rather, it's about possessing these four traits
by Nick Waldner Aug 7
Broadcast your next listing: HomeRover is moving the bar for livestream tours
Opinion
The Android and iOS app allows multiple parties to view, screenshot and make a list of what they want to see. This marks a major maturation of video tour proptech
by Craig C. Rowe Aug 7
Naberly stamps its place in CRM conversation with sharp revamp
Opinion
With a host of inspired feature decisions, an elegant user interface, video email and Slack-like activity drivers, Naberly is now a name in the proptech space you should know
by Craig C. Rowe Aug 5
Midwest real estate pros predict a strong start to 2021
Panelists at the Inman Connect Now Midwest Regional Breakout session discussed their strategies for navigating the pandemic, how they're planning for contingencies and where they see the market headed next year
by Lillian Dickerson Aug 4
Social proof is crucial to getting new clients — here's why
If you want to stand out and inspire interest in your business, there’s no better way than to have past clients vouch for your work. Here's why social proof is invaluable in drawing new clientele and bolstering your online presence
by Brandon Doyle Aug 3
Losing leads? Can't afford to? Try ConnectNow
Opinion
Apps that focus on only one aspect of the sales funnel are rare. ConnectNow is a value-add web and mobile app for capturing leads quickly and connecting to any CRM or source you use
by Craig C. Rowe Jul 31
Rently self-guided apartment tours to roll out nationwide
The self-guided tour pioneer inked an agreement with Pinnacle Living to help prospective tenants visit apartments on their own within a 160K-unit portfolio
by Craig C. Rowe Jul 30
Search With Style helps agents market architectural styles
Founded in part by agents at Compass Nook Real Estate Group and a proptech entrepreneur, the new portal lets buyers find specific architectural styles and agents offer sellers a new marketing resource
by Craig C. Rowe Jul 29
How to create lasting relationships with your clients
As most agents know, it takes more than an occasional phone call or email to stay top-of-mind. So, here are a few things you can do to develop long-lasting relationships with your clients
by Vance Kellogg Jul 28
Local video app Yaza adds new features as agents pile on
Opinion
Starting with one real estate agent user, the location-marking video app has ballooned to 2,000 in as many months.
by Craig C. Rowe Jul 27
Amid acquisition dustup, CoreLogic releases visual marketing services portal HomeVisit
Tested by the Rhode Island Association of Realtors & State-Wide MLS, the new portal will allow agents to streamline ordering of multiple marketing services
by Craig C. Rowe Jul 23
10 clever ways to use Zoom for lead generation
This year, Zoom proved to be essential in connecting with your sphere, generating more leads and marketing your listings. Here are a few productive and fun ways you can make the most out of the platform
by Bernice Ross Jul 22
ActivePipe launches new property matching service
Smart Match builds profiles for agents' clients, then customizes the listings it sends them via email
by Jim Dalrymple II Jul 21
LionDesk seeks to go 'beyond the CRM' with launch of ad portal
CEO David Anderson said he's continuing to work to move his company 'beyond the CRM' by releasing software features that help agents manage the entire lead and sales cycle. Here's the latest
by Craig C. Rowe Jul 20
How to jump-start your real estate YouTube channel
Consistent, relevant content is key to making the most out of your videos
by Katie Lance Jul 19
Can Constellation1 help brokerages navigate the market? It's up in the air
Opinion
The product brings together a number of stand-alone proptech innovations owned by Constellation Real Estate Group to efficiently serve large brokerages and multiple listing services — but is it what they need?
by Craig C. Rowe Jul 17
5 ideas to tap into for more referrals
As an agent, being the top-of-mind choice is important to the growth of your business. So, if you're looking to generate more referral-based business, here are a few places to look
by Brandon Doyle Jul 13
Lone Wolf announces new integrated cloud solutions for every stakeholder
The popular technology provider is packaging its businesswide solutions according to industry stakeholder to better communicate product offerings and help agents, teams and brokers connect systems
by Craig C. Rowe Jul 8
10 scripts and strategies for today's prospecting agent
With COVID-19 cases on the rise yet again, agents might be turning to their phones to prospect and relying on those calls as a main source of business. To get the most out of each call, use these scripts and tactics
by Bernice Ross Jul 7
Fast (and well-timed), video-tour app Replay Listings hits all the marks
Opinion
Co-founded by a former agent and currently available to New York City agents, the web and mobile video listing portal has its sights set on major market expansion, and it might have the chops to pull it off
by Craig C. Rowe Jul 3
Inside Real Estate acquires dashCMA
The software will now have access to 600+ MLSs just a year after inception, and founder Karen Abram says she’s ‘beyond excited to join the Inside Real Estate family’
by Craig C. Rowe Jun 30
Chime and social media ad agency Dippidi announce new partnership
The companies announced on Monday a partnership to help real estate professionals boost lead generation and conversion rates
by Lillian Dickerson Jun 29
Beta tested for 3 years, this CRM is set for early 2021 launch
Developed by a high school dropout and aerial photography pioneer, CRM will focus on agent websites, property marketing and customer relationship management
by Craig C. Rowe Jun 29
Zip Your Flyer announces eVIDEOS, dynamic content for social media marketing
The Seattle-based, family-owned company helps agents market listings to other agents, and it is now producing animated social media posts for multiple networks
by Craig C. Rowe Jun 26
Not like all the rest? 5 lesser known CRMs that should be on your radar
Opinion
Rich in innovation, the CRM segment of tech is popular, but there is no one-size-fits-all solution. These products might not be top-of-mind, but they are worth checking out
by Craig C. Rowe Jun 26
3 ways the pandemic has changed lead generation
Agents said during Inman's Town Hall Thursday that they're still having success finding clients — even if the pandemic is changing the ways those clients find them
by Jim Dalrymple II Jun 25
4 tips for helping your business thrive through tough times
Entrepreneurs and industry leaders give their take on what real estate agents should be doing now to thrive through these tough times
by Pat Hiban Jun 24
Digs app unearths the saving secrets to homebuying
Opinion
With its own FDIC-insured savings account and a sharp, well-executed experience, Digs is part fintech, part proptech, and it's designed to help agents help clients buy their first home
by Craig C. Rowe Jun 19
Take the lead! 8 lead generation strategies to focus on now
If you've lost some of that drive you started 2020 with, it's time to start back up and try some new things. Here are eight lead generation ideas that can help you through today's COVID-19 situation
by Alana Gaddis Jun 16
Want to get the most out of your CRM? Do this
This methodology is not a one-size-fits-all segmentation outline. Part of building a database is making it personal for you. However, it's a good place to start
by Brandon Doyle Jun 15
9 tips for making online leads 'stick' with you
It’s common for prospective clients to contact multiple agents when they need help. So, why would they pick you when there are so many other options to choose from? Here are nine tips to help you hold on to those precious online leads
by Andrew Fortune Jun 13
PlanetRE's consumer app is more MLS than search friendly
Opinion
Partnering with MLSListings, Inc. of Northern California, the software company's consumer search app misses the mark on several fronts but mainly in its core purpose: consumer home search
by Craig C. Rowe Jun 12
Email marketer ActivePipe buys content creator HomePrezzo
ActivePipe will use acquisition of HomePrezzo to further power what its agents can deliver to prospective buyers, sellers and renters. Terms of the deal were not disclosed
by Craig C. Rowe Jun 9
Homesnap's Mazur: It's time for agents to go all in
In multiple talk tracks at Tech Connect, leaders in sales, fintech and proptech all agreed on one thing: The COVID-19 pandemic has totally changed how people market, sell and buy real estate
by Craig C. Rowe Jun 4
Should you change brokerages during the pandemic?
Opinion
It's a great time to think about making a change, but to make a meaningless change would be a terrible mistake
by Teresa Mack Jun 2
ActivePipe debuts new lead qualification program
The Lead Qualify Program can create customizable email campaigns that are meant to generate new business from agents' existing databases
by Jim Dalrymple II Jun 1
Elegran's Alfred is light, smart proptech for NYC agents
Opinion
The small New York City brokerage has always been tech-focused, but growth and the need for more business efficiencies led to the development of Alfred, an in-house lead and marketing solution
by Craig C. Rowe May 29
All Inman content related to running your business in this unprecedented time
Here's how to keep your business moving as the situation shifts
by Inman May 29
5 steps for generating referrals without asking
Stacey Brown Randall’s unique no-ask approach to generating referrals helps agents more than triple their annual referrals
by Pat Hiban May 27
CNipIT doesn't let web leads leave
A spin-out of an app called ConnectNow, CNipIT is similar to live chat tools. It leverages agent availability, helps keep mobile agents connected to their home offices, and it's free for 30 days
by Craig C. Rowe May 22
Postcard marketers, rejoice: ProspectsPlus adds lead lists
The company behind 3-click mailing has made it even easier with included regional lifestyle and demographic lead lists and improved creative tools
by Craig C. Rowe May 15
Stir up your lead game with matchmaker LemonBrew
A matchmaking lead service that does a good job at overlapping buyers and sellers with the best agent, but it doesn't come cheap
by Craig C. Rowe May 15
Lone Wolf's new Marketplace spreads tech wealth industrywide
The new online offering provides countless Lone Wolf customers and members of partnered associations a place to access multiple technology vendors, making it the Netflix of proptech
by Craig C. Rowe May 11
IXACT Contact’s full-service updates make building relationships a breeze
The CRM has been an industry staple for years. It's now faster to get up and running, and social-savvy agents can automate popular content sharing
by Craig C. Rowe May 4
Should you RSVP to open house app Block Party?
Opinion
There's potential in this free app's value to open house marketing, but its developer needs to delve deeper into its competition and find out more about how agents leverage open house contacts
by Craig C. Rowe May 1
4 tech tools agents need now
Opinion
Missed this fun, fast Inman Town Hall session about what tech is hot and effective now? Here's a quick recap of the tools
by Craig C. Rowe Apr 30
PureAgent CRM launches video marketing features after yearlong beta test
The upstate New York proptech has released a new version of its CRM — in the works for 3 years — with live tour and video messaging functionality
by Craig C. Rowe Apr 29
South Florida's BeachesMLS sees success in Virtual Open House Week
The widely promoted and community-supported event resulted in more than 700 online open houses, and it could serve as a model for associations nationwide looking to keep momentum in the wake of the pandemic
by Craig C. Rowe Apr 28
Back At You announces direct Instagram publishing
The marketing technology company underwent the arduous process of becoming an authorized Facebook and Instagram Marketing Partner to allow agents to publish directly to the image-sharing platform
by Craig C. Rowe Apr 24
How to become the go-to team in your area
Find an area that you want to dominate, thoroughly learn it, and give back
by David Parnes AND James Harris Apr 23
27 tech terms every agent should know
The industry is becoming ever-more technology driven, digital and at arm's length. These common terms can help you understand what technology vendors are trying to sell you
by Craig C. Rowe Apr 22
Filmmaker-inspired video app wants your help in beta testing
Opinion
The app comes with a shot list and in-screen shooting recommendations to ensure users capture everything that makes a video worth watching. It was developed by a filmmaker and former Sotheby's executive
by Craig C. Rowe Apr 17
The deal is digital: A guide to handling it online from lead to close
The fax machine is finally put to rest. With the onset of e-closing platforms and RON, the real estate sales cycle is 100% online, mobile and in the cloud. Here's a quick list of vendors for each phase of the deal
by Craig C. Rowe Apr 17
3 ways to up your Instagram game during quarantine
A thoughtful and targeted social media strategy during this period of social distancing will allow for maximum engagement and impact
by Mauricio Umansky Apr 16
How to use YouTube to boost your lead generation
Find out how Jackson Wilkey unlocked the code for generating thousands of leads from YouTube
by Bernice Ross Apr 15
Dear Marketing Mastermind: Are there rules for what to say to clients?
Opinion
Here's what you can do right now to meet the demands of the present and future in your real estate business
Want to accelerate your business recovery? Specialize now
Opinion
Prepare now for the market to bounce back. Don’t turn off the marketing funnel, but rather, double down on hyperlocal marketing efforts
by Anthony Hitt Apr 13
16 soft prospecting ideas for your team
It’s more critical than ever to stay at the forefront of your clients’ minds as a community pillar
by Nicole Lopez Apr 9
5 ways to engage your community on Instagram
People are flocking to social media for comfort and escapism. Here's how you can tweak your messaging to connect with your community and spread positivity today
by Andrew Jevin Apr 7
4 tips for generating new leads while staying home
Here are some ways to be proactive and stimulate interest in your business
by Loni Vogler AND Sonya Feigen Apr 7
5 rules for content creation during coronavirus
Now more than ever, it’s important to talk to your sphere, fans and followers across all of your platforms. Here’s how to create content that matters
7 steps for recession-proofing your business
With uncertainty in the air, what can you do right now to help prepare your business for what’s ahead? Here's where to start
Agent Icon makes social media imagery a no-brainer
Opinion
The on-demand marketing content provider debuted at Startup Alley two years ago and at ICNY20, revealed its newest feature, a slick, text-based social media content delivery service.
by Craig C. Rowe Apr 3
Start Back to Basics Month by getting comfortable on camera
Being camera-worthy is more about knowledge, confidence and good communication skills than it is about appearance
by Nicole Solari Apr 1
How to keep your social media healthy when you're quarantined
Here's how real estate agents can keep their social media streams healthy, mindful and relevant even while stuck working from home
by Katie Lance Mar 30
3 ways to get buzz for your luxury listing as the market changes
Now’s the time to get creative and adjust to the current environment. Don’t be afraid to partner up and embrace new technology to better serve your market
by Troy Palmquist Mar 26
Homesnap's latest update is the prospecting tool agents need right now
Homesnap Pro brings a handful of budget-friendly, useful features to our fingertips, especially now that we're practicing social distancing
by Rachael Hite Mar 23
NYC-based property matching service Localize to connect buyers with agents
Originally aiming to offer New York City buyers an honest look at neighborhoods and buildings, the company has now launched Localize Advantage to help buyers to find their ideal agent
by Craig C. Rowe Mar 18
Got cabin fever? Here are 104 ideas to keep you sane
From the business building to the silly, there's something for everyone on this list
by Jay Thompson Mar 18
7 impactful ways to build your business while staying home
Think of this slow time as a do-over rather than a disruption, and maximize it to set yourself up for future success
by Lee Davenport Mar 17
Dear Marketing Mastermind: How can I get the most out of my content?
You’re creating content, but how can you ensure that people respond? Find out how to optimize your blog posts, videos and social media to ensure that you are getting eyes on your platforms