Market Leader, owned by technology company Constellation1, has added Facebook leads to its feature list. The new feature provides users with fully managed, hands-off marketing campaigns.

Customer relationship management (CRM) software provider Market Leader has announced in a press release that it has added Facebook Leads as a feature for customers.

The new feature provides users with fully managed, hands-off marketing campaigns. Listing and branding advertisements will leverage the full extent of Facebook’s targeted ad platform while allowing agents the peace of mind of knowing their personal brand and sellers’ homes are reaching engaged audiences.

Market Leader is owned by Constellation Real Estate Group.

Market Leader’s advertising team has decades of experience running high volumes of ads across multiple platforms, according to the release.

“Facebook Leads is another way for us to help our customers grow their sphere and capture leads, while removing the challenges that traditionally accompany Facebook advertising,” Robert Vickers, general manager of Market Leader, said in the press release. “We’re excited to provide our customers the benefits of social media advertising, without having to navigate the complexities of managing an additional platform or optimizing campaigns.”

The service can also be used by those customers who don’t have Facebook accounts. All customers remain in control of their budget, timelines and content, which will include collateral on buying and selling developed in conjunction with local, top-producing agents, the release stated.

With one of the largest IDX footprints across North America, Market Leader uses existing MLS integrations to automatically create and adjust ads for both active and recently sold listings.

Market Leader recently revamped its CRM offerings. The new version emphasizes lead nurture and management, which overlaps with its integration of third-party lead sources, such as Facebook. The CRM appeals to brokerages, teams and individual agents.

Facebook continues to be a popular source of leads for the industry. In 2018, the social media giant faced legal troubles from the U.S. Department of Housing and Urban Development over the ability of advertisers to easily steer campaign content according to protected class, a clear violation of the Fair Housing Act.

Email Craig Rowe

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription