7 marketing tools that'll help you strategize business growth with ease
Opinion
Quality marketing drives business growth, but creating it can be overwhelming for busy real estate agents, especially amid a summer selling season that never ended. Here are a few tools to help
by Jimmy Burgess Jun 13
Give them leverage! 6 ways to help agents do more
Opinion
It’s a win-win when agents are able to have the freedom to be more focused, more fulfilled and more successful in the long term
by Adam Hergenrother Jun 24
Shaker updates with MLS connectivity and text automation
The software can be scaled from individual agents to brokerages, and centers heavily on collaboration between colleagues, agents and leads as the basis of relationships
by Craig C. Rowe Jun 29
LeadSpark gives you fully serviced Facebook lead campaigns: Tech review
There's definitely value in outsourcing your advertising creative, budget and traffic, but make sure the result aligns with everything else you're doing to find new business
by Craig C. Rowe Sep 23
Here's the tech real estate agents wish their brokerages offered
Cyber security and lead generation topped the list of tech tools agents wished their brokerages offered, according to a new National Association of Realtors study
Lone Wolf extends shopping spree with Terradatum acquisition
Lone Wolf's recent spat of acquisitions isn't about taking business out of agents' hands, but rather helping them avoid disruption, Lone Wolf's Chief Strategy Office Chris Egan said
by Craig C. Rowe Aug 4
LionDesk's new feature helps agents build landing pages
Landing pages are critical to the success of digital outreach for new leads because they help agents move online prospects deeper into the sales funnel by fulfilling promises made in display ads and responsive text messages
by Craig C. Rowe Aug 9
8 cutting-edge listing tech tools you should get to know
Real estate data is an ecosystem, a cyclical, self-replicating entity connecting every transaction, and here are a few of the companies helping to forge this new reality
by Craig C. Rowe Aug 15
Marketer offers smart, data-powered marketing automation: Tech Review
Opinion
Marketer excels at executing on your marketing plan, helping you reach the people you determine will best serve your business plan
by Craig C. Rowe Oct 29
Relationship-first CRM Cloze keeps getting better
Opinion
Cloze's latest updates fortify long-term relationships using a unique newsletter builder that cleverly coalesces content automation with agent personalization
by Craig C. Rowe Aug 16
Place tenants and find future buyers with RentBase, a CRM for rental agents
Opinion
The company's internal research shows aspiring tenants who complete their onboarding survey end up choosing properties that cost 15% more per month
by Craig C. Rowe Oct 11
MoxiPresent launches new tools and better brand control
The browser-based solution from MoxiWorks has embraced the power of the listing presentation by enabling individual agents to promote open houses, design and scroll through neighborhood tours, and quickly create listing print collateral
by Craig C. Rowe Aug 19
'Profit is in the details': How to make your CRM pay off
Although CRMs are incredibly useful to productivity and profitability, few agents use these workhorse platforms to their max potential. Find out how to choose the right CRM, the features you’ll need and how to manage your workflow here
by Bernice Ross Aug 24
Lone Wolf buys Propertybase in 5th acquisition this year
Propertybase's flexible suite of front- and back-office features is expected to broadly enhance Lone Wolf's technology appeal to brokers and teams
by Craig C. Rowe Aug 25
Real Estate Webmasters wins Gold award for design of CarlyCarey.com
Real Estate Webmasters, a Vancouver Island-based real estate web design and technology company, has taken home the top award for global real estate websites at the 2021 Muse Creative Design competition
by Craig C. Rowe Sep 13
Constellation1 launches accounting, commission management solution
Brokers can use the new system in conjunction with all variations of commission splits and payout arrangements, eliminating accounting workarounds due to software limitations
by Craig C. Rowe Sep 13
Need a break? 3 systems that'll automate your business growth
Focus on doing what you do well, and find people and systems that will support you and augment your skills
by Victoria Kennedy Sep 21
Stuck in a rut? 22 under-the-radar lead generation ideas for agents
Sometimes using the latest, cutting-edge tech tools are the way to go, but often old-school analog methods just can't be beat
by Lillian Dickerson Sep 30
Tech takeaways from Inman Connect: Mortgage's evolution, betting on iBuyers and more
Technology themes at Connect were dominated by a new wave of mortgage providers changing the way buyers enter homebuying, brokers' mixed agreement on how to deliver technology to agents and how iBuying is opening new ways to advise clients
by Craig C. Rowe Nov 2
Adwerx nabs $14.5M to expand customer relationship advertising
Customer Relationship Advertising, or CRA, refers to the technology's capability of connecting directly to clients' CRM tools to identify and target leads with online campaigns, per agent
by Craig C. Rowe Nov 24
Keller Williams launches Command mobile app
Command is Keller Williams' customer relationship management solution, which offers users a host of communication, lead tracking and contact oversight features
by Craig C. Rowe Dec 10
laptop on desk
Opinion
Sifting through the never ending sea of real estate tech offerings can be exhausting, not to mention overwhelming. Consider this your go-to guide for cutting through the noise and choosing the platforms and tools that will serve you best in 2022 and beyond
by Bernice Ross Dec 22
Want to audit your CRM? Ask these 5 questions
Auditing your CRM will build self-awareness and help you establish personal responsibility around your processes. Most importantly, you’ll sell more houses — which ultimately is the goal of every single real estate agent
by Tom Toole Jan 3
CoreLogic acquires Prospects Software following long partnership
More than 500,000 real estate pros across more than 300 markets have access to Prospects' mobile multiple listing service and customer relationship management tools
by Andrea V. Brambila Jan 18
On the fence about a CRM? 10 pros and cons
Using your CRM is all about getting seconds back in your schedule. Your database will free up more of your time and allow you to work smarter. Here's how it can help you set more appointments and sell more houses
by Tom Toole Jan 25
From Realtors with love: 89 tips for new real estate agents in 2022
Inman reached out to more than 200 of the country's top agents by transaction sides and sales volume and asked 1 simple question: What's your advice for agents launching careers in 2022?
QR Codes and Smile Stops: 31 can't-miss marketing angles
Darryl Davis culls the best from three powerful agent brainstorming sessions to help you reach your target audience
by Darryl Davis Feb 7
10 things agents should stay focused on in 2022 
It’s time to shake things up and do things a little differently. Lean into these best practices and smart strategies for a successful year
by Darryl Davis Feb 21
6 creative ways to reboot a chilly lead
Instead of focusing on the results themselves, focus on the activities that drive results. Use these methods to re-engage after an initial conversation and land the listing
by Tom Toole Feb 24
Bright MLS ditches Remine Pro, prompting plea to agents
Citing low adoption, the nation's second-largest multiple listing service will no longer offer Remine Pro at no additional cost to its subscribers beginning April 1
by Andrea V. Brambila Feb 25
A comprehensive guide to finding inventory in today's market
Here, Inman has created an extensive resource for ways to find inventory — from old-school methods to more creative approaches — when it seems like there's nothing left on the shelves
by Lillian Dickerson Mar 30
14 insightful tips for agents looking to save money in their business
From resisting shiny objects (so to speak) to taking advantage of local intern pools, here's how industry experts say agents can save their pennies in an ever-shifting market
by Lillian Dickerson Apr 18
How do you tell an MLS, 'Your baby's ugly'?
At Inman Connect New York, moderator Sam DeBord and panelists Lucie Fortier and Greg Robertson discuss the 'paranoia' fueling tech tension between brokers and MLSs
by Andrea V. Brambila Apr 21
Is it a write-off? See which of these 14 expenses agents can deduct at tax time
A quick reference guide for common real estate agent expenses to help you determine whether or not they are tax-deductible
by Lillian Dickerson May 18