Opinion
Quality marketing drives business growth, but creating it can be overwhelming for busy real estate agents, especially amid a summer selling season that never ended. Here are a few tools to help
Opinion
It’s a win-win when agents are able to have the freedom to be more focused, more fulfilled and more successful in the long term
The software can be scaled from individual agents to brokerages, and centers heavily on collaboration between colleagues, agents and leads as the basis of relationships
There's definitely value in outsourcing your advertising creative, budget and traffic, but make sure the result aligns with everything else you're doing to find new business
Cyber security and lead generation topped the list of tech tools agents wished their brokerages offered, according to a new National Association of Realtors study
Lone Wolf's recent spat of acquisitions isn't about taking business out of agents' hands, but rather helping them avoid disruption, Lone Wolf's Chief Strategy Office Chris Egan said
Landing pages are critical to the success of digital outreach for new leads because they help agents move online prospects deeper into the sales funnel by fulfilling promises made in display ads and responsive text messages
Real estate data is an ecosystem, a cyclical, self-replicating entity connecting every transaction, and here are a few of the companies helping to forge this new reality
Opinion
Marketer excels at executing on your marketing plan, helping you reach the people you determine will best serve your business plan
Opinion
Cloze's latest updates fortify long-term relationships using a unique newsletter builder that cleverly coalesces content automation with agent personalization
Opinion
The company's internal research shows aspiring tenants who complete their onboarding survey end up choosing properties that cost 15% more per month
The browser-based solution from MoxiWorks has embraced the power of the listing presentation by enabling individual agents to promote open houses, design and scroll through neighborhood tours, and quickly create listing print collateral
Although CRMs are incredibly useful to productivity and profitability, few agents use these workhorse platforms to their max potential. Find out how to choose the right CRM, the features you’ll need and how to manage your workflow here
Propertybase's flexible suite of front- and back-office features is expected to broadly enhance Lone Wolf's technology appeal to brokers and teams
Real Estate Webmasters, a Vancouver Island-based real estate web design and technology company, has taken home the top award for global real estate websites at the 2021 Muse Creative Design competition
Brokers can use the new system in conjunction with all variations of commission splits and payout arrangements, eliminating accounting workarounds due to software limitations
Focus on doing what you do well, and find people and systems that will support you and augment your skills
Sometimes using the latest, cutting-edge tech tools are the way to go, but often old-school analog methods just can't be beat
Technology themes at Connect were dominated by a new wave of mortgage providers changing the way buyers enter homebuying, brokers' mixed agreement on how to deliver technology to agents and how iBuying is opening new ways to advise clients
Customer Relationship Advertising, or CRA, refers to the technology's capability of connecting directly to clients' CRM tools to identify and target leads with online campaigns, per agent
Command is Keller Williams' customer relationship management solution, which offers users a host of communication, lead tracking and contact oversight features
Opinion
Sifting through the never ending sea of real estate tech offerings can be exhausting, not to mention overwhelming. Consider this your go-to guide for cutting through the noise and choosing the platforms and tools that will serve you best in 2022 and beyond
Auditing your CRM will build self-awareness and help you establish personal responsibility around your processes. Most importantly, you’ll sell more houses — which ultimately is the goal of every single real estate agent
More than 500,000 real estate pros across more than 300 markets have access to Prospects' mobile multiple listing service and customer relationship management tools
Using your CRM is all about getting seconds back in your schedule. Your database will free up more of your time and allow you to work smarter. Here's how it can help you set more appointments and sell more houses
Inman reached out to more than 200 of the country's top agents by transaction sides and sales volume and asked 1 simple question: What's your advice for agents launching careers in 2022?
Darryl Davis culls the best from three powerful agent brainstorming sessions to help you reach your target audience
It’s time to shake things up and do things a little differently. Lean into these best practices and smart strategies for a successful year
Instead of focusing on the results themselves, focus on the activities that drive results. Use these methods to re-engage after an initial conversation and land the listing
Citing low adoption, the nation's second-largest multiple listing service will no longer offer Remine Pro at no additional cost to its subscribers beginning April 1
Here, Inman has created an extensive resource for ways to find inventory — from old-school methods to more creative approaches — when it seems like there's nothing left on the shelves
From resisting shiny objects (so to speak) to taking advantage of local intern pools, here's how industry experts say agents can save their pennies in an ever-shifting market
At Inman Connect New York, moderator Sam DeBord and panelists Lucie Fortier and Greg Robertson discuss the 'paranoia' fueling tech tension between brokers and MLSs
A quick reference guide for common real estate agent expenses to help you determine whether or not they are tax-deductible