The New Normal: What if your CRM is big tech's next target?
Opinion
Innovation happens in small spaces. Most agents don't realize that as they become more and more entrenched in their CRM, their tech is becoming ripe for acquisition
by Craig C. Rowe Jun 9
CRM Market Leader launches fully managed lead campaigns on Facebook
Market Leader focuses on lead conversion and nurture instead of generation, offering integrations with a deep library of industry lead providers
by Craig C. Rowe Jun 8
Chime taps Revaluate to empower lead quality with 'likely to move' scores
'Our industry continues to grapple with an overabundance of online leads,' Chime's Vice President of Sales Mike McGowan said
by Craig C. Rowe May 25
Chime partners with virtual tour tech provider EyeSpy360
IDX websites and property pages powered by Chime can now be enhanced with one of the industry's leading providers of live online tours
by Craig C. Rowe May 18
KvCORE's spring 2021 release is faster, smarter and connected
Updates to the user experience and some sharply engineered new functionality demonstrate why Inside Real Estate's flagship software remains an industry favorite
by Craig C. Rowe May 17
Lone Wolf Technologies acquires LionDesk and HomeSpotter
'Ultimately, where we want to go is a fully connected digital platform with a single user persona,' said Lone Wolf CEO Jimmy Kelly
by Craig C. Rowe May 11
Refreshed and nurture-savvy, Market Leader's CRM deserves your attention
Opinion
After bouncing around Trulia and then Zillow, Market Leader — a CRM and marketing software — has been reborn under Constellation Real Estate Group, and we're better for it
by Craig C. Rowe Apr 30
Shaker updates include in-deal text messaging and Dotloop integration
Text messaging gives agents and clients a fast, convenient way to keep deals progressing, and has become a ubiquitous sales and marketing channel for the real estate industry.
by Craig C. Rowe Apr 29
Ethics violation, lawsuit or worse: 10 situations that get agents in trouble
Even earnest agents make false steps that end up in an ethics violation, a suit or revocation of a license. Check out Inman's handy charts to learn the consequences of 10 situations
by Lillian Dickerson Apr 26
Unify now drumming up business for mortgage lenders
With its acquisition of Unify, Propertybase is in a position to facilitate referrals between real estate brokers and lenders
by Matt Carter Apr 9
MoxiWorks enters into nationwide agreement with Century 21 Canada, launches HUB21
Agents throughout Century 21 Canada's 400 offices will have access to MoxiWorks solutions through a portal called HUB21
by Craig C. Rowe Apr 8
BoomTown acquires Brokermint to create a full 'lead-to-close solution'
BoomTown touted that the acquisition will allow it to become one of the only 'integrated, end-to-end solutions addressing every aspect of the real estate transaction'
by Lillian Dickerson Mar 25
10 questions to answer before you build a team
Panelists at Inman Connect Now discuss how to tell if you're ready and how to make sure your team doesn't fail
by Andrea V. Brambila Mar 16
10 ways to turn old leads into new business
Panelists at Inman Connect Now talk about creating 'wow moments' for clients, from sending warm fresh-baked cookies to doggie poop bags
by Andrea V. Brambila Feb 18
Inman Handbook on digital lead generation
Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
by Craig C. Rowe Feb 8
How to create top-of-mind awareness with e-newsletters
It’s one of the biggest ways people are staying in touch during COVID-enforced shutdowns, but how can you make sure your email blasts are gaining traction?
by Christy Murdock Feb 6
Numa helps you respond to every lead, every time
Opinion
Using automated text responses for leads and clients, Numa is targeting real estate after success in helping small retail businesses never miss a call for new business
by Craig C. Rowe Jan 29
Inman Handbook on choosing a new brokerage
Choosing a new real estate brokerage is harder than ever as new models emerge, technology has risen to prominence and outside industrialists are pushing for mindshare
by Craig C. Rowe Jan 25
Elm Street Technologies acquires Flow ROI
As a result of Elm Street Technologies’ second acquisition of 2021, Flow ROI's transaction management software will become part of Elevate, making the office management and marketing solution an end-to-end competitor with the likes of Chime, kvCORE and others
by Craig C. Rowe Jan 14
What powers your business? 7 components every agent needs
Agents are a lot like computers — they need several key systems to function properly. Here are a handful of crucial components every agent needs to operate efficiently and without a hitch
by Faisal Susiwala Jan 14
5 digital marketing topics that'll shape 2021
After hundreds of conversations with agents across the country, one real estate pro breaks down the main digital marketing topics that dominated the narrative — and consequently, business
by Aaron Lacey Jan 11
Elm Street's Elevate gets new lead-gen capabilities after VoicePad acquisition
VoicePad's automated appointment setting and phone follow-up solution will be integrated with Elm Street's Elevate, an omnichannel marketing and sales support product for agents, teams, and brokerages
by Craig C. Rowe Jan 6
Ascend Lead Sites is ready to elevate agents in 2021
Opinion
Rebranded from Zephyr Leads, Ascend Lead Sites focuses on offering IDX-powered websites for lead generation that rests on a fully featured CRM, content management system and a menu of digital advertising integrations
by Craig C. Rowe Jan 4
KW Command launches into 2021 with new features
Opinion
Command's SmartPlan suite offers agents companywide access to colleagues' best ideas. Campaigns and Designs will power online marketing and branding
by Craig C. Rowe Dec 30
Inman Handbook on getting started with BoomTown
BoomTown is one of the more popular sales and marketing software solutions in real estate. It's rich array of marketing technology and CRM tools can be a lot to take on for some brokerages. Find out what its major offerings entail, and why it's not just for the big national players
by Craig C. Rowe Dec 28
9 new real estate technology products that lit up 2020
Opinion
A number of new real estate software products emerged in 2020 — some from new companies and others from established players. Here are nine of them that stood out
by Craig C. Rowe Dec 28
How to use your CRM to drum up new business in 2021
Having a well-organized and updated CRM can go a long way in helping you strengthen old connections and prevent the new ones from falling through the cracks. Here’s how to keep yours in tiptop shape
by Kathleen Black Dec 24
Here's the real estate tech worth knowing in 2021
Opinion
In 'Best Use of New Tech Brainstorm: An Inman Workshop' at Connect Now, moderators Jeff Lobb and Kenny Truong led a discussion that balanced the best of today's tech tools with some unique, off-market creative solutions
by Craig C. Rowe Dec 18
11 tech products we loved in 2020
Opinion
From digital closings to a powerful way to analyze your CRM database, here are 11 products that stood out in a year of remarkable evolutions in real estate tech
by Craig C. Rowe Dec 18
BoomTown and Sisu announce formal, customer-driven integration
In another deep technical integration among big-name industry players, users of performance coaching software Sisu can link BoomTown communications to their goals and dashboards
by Craig C. Rowe Dec 3
How indies can take advantage of the same tools as franchises
Indie brokers should feel confident in expressing their needs to vendors when shopping around for different services. A little bit of legwork when establishing the relationship can pay off in the long run
by Lillian Dickerson Nov 18
Shaker launches as all-in-one tech platform for teams
The collaborative CRM and transaction management platform from High Alpha will be available exclusively for real estate teams
by Lillian Dickerson Nov 17
Highly rated iBuyer offer aggregator rebrands and gets even better
Opinion

Atlanta-based OfferBarn is now WyzeGyde. It’s not often that an already worthwhile software product undergoes a substantial overhaul and comes out even better — but this one did.

by Craig C. Rowe Nov 16
Want more passive income? Invest in your database now
Opinion
A simple shift in thinking can transform your database from a list of leads into a concrete, passive income machine that will rival a real estate investment portfolio
by Carl Medford Nov 10
Compass offers agents new solution for digital ad campaigns
The brokerage founded primarily on offering agents new technological advantages adds digital advertising to its suite of Marketing Center solutions
by Craig C. Rowe Nov 4
Chime, Brokermint partner for a 'deep technical integration'
Chime said its pursuit of a Brokermint integration stemmed from customer requests and the desire for a single 'lead-to-cash' solution
by Craig C. Rowe Nov 2
Thinking about retiring? 5 ways to leverage your license
Opinion
So many agents are ready to give it all up, not realizing just how much their expertise, brand and knowledge matter. Here's how to turn those things into a revenue stream after retirement
by Faisal Susiwala Oct 29
Want more clients? Tap into marketing automation
The automation of marketing allows agents to stop wasting time and effort on mundane tasks and focus their attention on the customer experience instead. Here's how to go about it
by Abhi Golhar Oct 22
Ylopo: Dynamic PPC 2.0 is the industry's best response to big-portal leads
The digital marketing platform has been beta testing a new consumer home search experience for months to accompany its innovative Dynamic PPC ad strategies
by Craig C. Rowe Oct 21
New company Dippidi handles all aspects of ad campaigns
From budgets to creative headline writing, 13-month-old real estate marketing agency wants to take the burden of online advertising off the shoulders of teams and brokerages
by Craig C. Rowe Oct 20
Growth-oriented Keap hits most of the CRM high notes
Opinion
Previously Infusionsoft, this CRM is focused on small businesses in multiple industries but has some unique ways to appeal to real estate agents
by Craig C. Rowe Oct 16
When future-proofing your business, don't forget these 3 basics
Taking the time to reflect and plan for the future? Now's the right moment to start incorporating these three basic practices in your day-to-day business
by Kathleen Black Oct 15
Digital marketer Ylopo and CRM Chime spark strategic partnership
Ylopo partners with CRM providers to help users nurture and convert campaign leads. The company's co-founder called Chime one of its many 'best-in-class' partners
by Craig C. Rowe Oct 7
Rebranded and funded, powerful lead app Auctm grows by $5M
Five-star rated, lead-empowerment app SquadVoice has rebranded from the top down upon Series A funding. The company is called SqaudStack, and the product is now Auctm
by Craig C. Rowe Sep 28
Royal LePage, kvCORE deploy custom software across Canada
Canada's largest real estate brand sought a customized solution to streamline its technology offering for 18,000+ professionals
by Craig C. Rowe Sep 23
Want to connect better with clients? Customize your communication
Using emotional intelligence to understand different personality styles is vital to creating and maintaining relationships
by Kathleen Black Sep 3
Century 21 CMO on how to grow by focusing on the little things
In this podcast, Century 21 Real Estate's global CMO Cara Whitley reflects on her career journey and chimes in on the things agents can do to stand out from the crowd
by Jordan Scheltgen Sep 2
How Keller Williams rewrote its playbook amid a pandemic
Keller Williams Coaching Vice President Monica Reynolds shares the story behind BOLD Pivot and how brokers can launch a successful training program of their own
by Marian McPherson Aug 28
PureAgent CRM reduces automation dependency, ups ante on live tours
Opinion
Small in size but big on sales help, Onjax's PureAgent CRM has launched after a 3-year renovation of tools and tech, and for the most part, it was worth the wait
by Craig C. Rowe Aug 14
See which real estate names made the Inc. 5000 fastest-growing companies list
LionDesk, Avail, Houwzer and Homesnap land on the Inc. 5000 2020 list, as well as a couple of remote, tech-forward brokerages
by Craig C. Rowe Aug 13
RE/MAX to investors: COVID-19 accelerated tech transformation
The pandemic also underscored how agents remain the most important part of the transaction, Chief Customer Officer Nick Bailey told investors Friday morning
by Patrick Kearns Aug 7
Naberly stamps its place in CRM conversation with sharp revamp
Opinion
With a host of inspired feature decisions, an elegant user interface, video email and Slack-like activity drivers, Naberly is now a name in the proptech space you should know
by Craig C. Rowe Aug 5
How agents in the West are future-proofing their business
Agents are adapting to the new normal with Matterport tours, buyer prequalification requirements and by taking full advantage of the tools already available to them
Losing leads? Can't afford to? Try ConnectNow
Opinion
Apps that focus on only one aspect of the sales funnel are rare. ConnectNow is a value-add web and mobile app for capturing leads quickly and connecting to any CRM or source you use
by Craig C. Rowe Jul 31