Planitar, a technology startup that offers 3D tours, announced Tuesday that it has hired a new director of marketing.

Yara Al Guindy

Yara Al Guindy will join the company after working as a senior marketing manager at healthcare technology firm Morneau Shepell. In a statement, Planitar said that Al Guindy has a total of 10 years of leadership experience and will now oversee the real estate startup’s in-house marketing team.

Al Guindy herself said in the statement that she was excited to join Planitar and to lead a team of “bright and talented professionals with a strong purpose.”

“My goal is to build a marketing engine to drive value to our customers as well as drive our business growth,” she added.

Al Guindy began work at the company on Tuesday.

Planitar is best known for making the iGUIDE, which it described in the statement as a “proprietary camera system and software platform for connecting people with essential property information.” The system specifically creates home tours that juxtapose viewers with a highly detailed interactive 3D floor plan. In 2017, Planitar also began offering virtual realty tours, and last year it teamed up with home space planning company Floorplanner.

Planitar was founded in 2013 and is based in Ontario, Canada.

Michael Vervena

In Planitar’s statement, Michael Vervena — the company’s vice president of marketing and sales — said, “Al Guindy brings the type of charisma, knowledge, and experience we’ve been looking for.”

“I know that with Yara joining us,” Vervena added, “we are backed with a passionate professional who’s able to create value for our customers as well as drive results for the business.”

Email Jim Dalrymple II

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription