A Better Homes and Gardens franchise in Northern California is merging with a Coldwell Banker franchise to create a combined entity with more than 150 agents in the state’s famed Wine Country.

The merger will see Coldwell Banker Towne and Country Realty join forces with Better Homes and Gardens Real Estate Wine Country Group. The new company will operate using the latter firm’s name, and will have 11 total offices. According to a statement, the two companies did a combined $350 million in volume in 2020 via 570 transaction sides.

Prior to the merger, Better Homes and Gardens Real Estate Wine Country Group had eight offices and around 120 agents, while Coldwell Banker Towne and Country Realty had three offices and roughly 20 agents.

The companies did not disclose financial details about the merger.

Randy Coffman

Randy Coffman has been the president of Better Homes and Gardens Real Estate Wine Country Group for the last six years and will remain at the helm of the company after the merger. In the statement, he said, “This is an exciting development for both of our companies.”

“Collectively, we are all well-versed in serving clients who truly appreciate the unbelievable lifestyle this region offers,” he added.

The combined company will be headquartered in Sonoma County. Coldwell Banker Towne and Country Realty had been based in Lake County. Now, Carina De Herrera — who has been with the Coldwell Banker franchise for the last four years — will lead the Lake County operations.

Marsha Holder has owned the Coldwell Banker franchise since 2008 but is now stepping away from the company for personal reasons. In the statement, she said she “related to Randy the moment we started talking and this feels right.”

“I’m not saying goodbye, I’m saying ‘carry on,'” she added.

Both the Better Homes and Gardens and Coldwell Banker brands are part of Realogy.

Tuesday’s statement on the merger goes on to describe the combined company as the “largest source for real estate services” in California’s Sonoma, Napa, Mendocino, and Lake counties — a region that is famed for its high concentration of vineyards and wineries.

Email Jim Dalrymple II

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription