A new television advertisement from realtor.com features rapper Big Boi welcoming a couple to their first “Big Boi House.”

The 30-second advertisement features the Atlanta rapper and former member of Outkast accompanying a couple as they explore their new home, commenting on their “Big Boi kitchen,” “Big Boi vaulted ceilings,” and “Big Boi school district.”

The advertisement is the first Big Boi has done since a 2011 NFL and Pepsi Max Commercial, and is backed by his 2003 single “The Way You Move.”

The couple featured in the commercial is a young Black couple, a choice with some significance as millions of Millennials reach home buying age across the country, and data continues to show Black Americans are being shut out of home ownership.

“For far too long, housing discrimination has dramatically harmed communities of color,” realtor.com Chief Marketing Officer Micky Neuberger said in a statement to Adweek. “At realtor.com we’re passionate about helping Black homebuyers achieve the goal of homeownership, which is an important aspect of creating generational wealth.”

Big Boi told Adweek he hoped to further advance the cause of Black homeownership.

“We want to help more Black people realize the dream of homeownership by celebrating those who achieve it and providing motivation and tools for those who are hopeful,” he said.

Email Ben Verde

Realtor.com
Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×