Black American real estate professionals are currently severely underrepresented in the industry. In fact, according to the U.S. Census Bureau, fewer than 6 percent of all real estate professionals are Black.
As a Black-owned brokerage in Houston, a city with one of the largest Black populations (23 percent) in the country, we are very focused on increasing the number of ways to recognize excellence among Black Realtors.
We consider ourselves fortunate to live in one of the most diverse cities in the nation. While Houston has come a long way over the years, there is still a lot of ground to cover.
George Floyd’s death in 2020 hit Houston hard, but it was one of the most powerful catalysts that enforced open and honest dialogue about systemic change. Floyd, who grew up in Houston, was a symbol of how easily racial tensions can be inflamed by lack of understanding, acceptance and recognition.
This historical moment accelerated the frequency and intensity of discussions around race in Houston. In response, in September 2020, the Houston Association of Realtors (HAR) created the Diversity and Inclusion Task Force with a mission to create greater awareness of social injustice through conversations, learning, discussion and collaboration to help HAR members serve their communities responsibly and proactively.
Another component of change in the industry is the recognition for Black Realtors. As a member of the board of the Houston Black Real Estate Association, and under the leadership of then-president LaDonna Parker, I launched the Top 20 Houston Black Real Estate Professionals rankings and awards to celebrate these industry leaders and bring them the recognition they deserve.
According to Parker, these awards — the first of their kind in the U.S. — gave us an opportunity to celebrate the best of us.
Establishing the Top 20 awards helped create a ripple effect in the industry that was immediately noticed and made an impact in the following ways:
Networking with like-minded Black colleagues
As part of this professionally recognized group, these standout Realtors started networking, masterminding and introducing their spheres to other spheres, which led to mutually beneficial connections with lenders, title companies and other ancillary services.
Identification of new role models
Black Realtors have additional shining examples of excellence, elevated goals to which they aspire and the encouragement some previously lacked.
Living out loud
Public recognition of Black Realtors’ achievements has given other Black Realtors inspiration to be mega-successful, expand into luxury, launch social media campaigns, live out loud, and come out from behind the curtain and take center stage.
In fact, last year, 50 percent of the Black Realtors on HAR’s 20 Under 40 Awards earned recognition at the Top 20 awards.
We are seeing a new generation of Realtors on the rise. Recently, one of the winners at the Top 20 awards announced that his son would be joining the family business as a Realtor. I fondly remember this same gentleman beaming with pride as he watched his father win this award for the first time.
Based on this positive response, we need to be intentional about doing a better job of expanding and recognizing opportunities for Black real estate professionals and all diverse players in the industry. By acting now at the local and national level, we can all make a significant impact that will make a profound difference for years to come.