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Different people have different viewpoints when it comes to social media content. Some maintain a distance from their followers, leaning in on carefully curated, branded posts featuring luxurious properties and thoughtfully composed professional photographs. Others are more candid, offering day-in-the-life glimpses, spontaneous communications and unscripted moments.


There are so many different social media vibes, we asked (and you answered): Where’s the line between personal and professional on social media? How do you know whether it’s OK to share something that’s a little close to home? Are you super careful about your social media image, or do you make improvisation a priority? Here’s what you said:

  • Not sure
  • 70 percent personal, 30 percent business 
  • G-string bikinis when not on a beach or at a pool 
  • Professional with small glimpses of personal that are light and engaging. No sensitive topics, no political opinions, no opinions in general
  • If you have to think about posting it and consider if it’s a good idea, or if it portrays you or the company you are affiliated with in an unprofessional light, just put the phone down and slowly back away. Don’t compromise yourself for a few likes. If you need attention, get a dog.
  • Personal media is meant for friends and family who you don’t want to solicit for sales, you just want to stay in touch. Professional social media is for marketing and advertising, trying to generate sales. They should be completely separate. However, your personal contacts can certainly opt in to receiving professional social media. I do provide glimpses of my personal life on my professional social media, but its main purpose is marketing.

We want to hear what you think. Share your views in the comments below.

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