Four days after Bing Real Estate came under fire for its alleged co-opting of listing data from Zillow, Redfin and, Microsoft has removed for-sale listing data from its site.

At Inman Connect Las Vegas, July 30-Aug. 1, 2024, the noise and misinformation will be banished, all your big questions will be answered, and new business opportunities will be revealed. Join us.

A little over a week after multiple industry leaders rang the alarm about Microsoft co-opting listing data from Zillow, and Redfin, it seems the tech giant has removed the data from its Bing Real Estate platform.

Searches for for-sale listings in some of the nation’s top markets, including New York City, Los Angeles, San Francisco, Chicago, Dallas and Atlanta all yield the same answer: “Oops, there are no results.”

Inman first heard of the potential move Thursday night.

Microsoft declined to answer Inman’s questions, with a spokesperson noting the company “has nothing to share at this time.” However, Redfin, and Zillow’s spokespeople confirmed conversations with the tech giant to remove their listing data from the site.

“We contacted Bing earlier this week with a request to remove all content, and we appreciate their prompt response,” a spokesperson said in an emailed statement.

“Zillow has no license agreement with Microsoft for listings or our Zestimate. Its use of our content on was not authorized by Zillow and is not permitted by our terms of use,” a Zillow spokesperson said while noting they contacted Microsoft last week. “We’ve asked Microsoft to remove content sourced from Zillow from its experience.”

New York City’s Bing Real Estate page | Screenshot from Monday morning at 9:22 am CT

The can of worms exploded on Monday after Inman published a story about Real Estate Standards Organization CEO Sam DeBord’s multiple threads on X, the site formerly known as Twitter. DeBord drew attention to Microsoft’s potential co-opting of Zillow, Redfin and data to fuel its portal, in light of increasing questions from agents, brokers and other real estate professionals about Bing Real Estate.

“I’m getting a lot of questions from the real estate technology space about,” he wrote in a now-deleted thread from May 28. “Can any of our friends at @bing @MSBing_Dev @Microsoft tell me the source of licensing for the data and media associated with these real estate listings? #bing #microsoft.”

DeBord explained Bing Real Estate has been around in some form for several years; however, the addition of traditional portal features — such as monetized ads, a mortgage calculator and the ability for homeowners to claim their home — sparked concerns about whether Bing Real Estate was properly following IDX (internet data exchange) regulations since they don’t seem to be an MLS participant and cannot get permission from an MLS participant (e.g. Zillow,, Redfin, etc.) to repost listing data.

DeBord and others acknowledged theories that Bing Real Estate could be a SERP (search engine results page) that is simply indexing listings; however, the tech giant’s silence about their strategy made it difficult to lean on that explanation.

“It’s been around in some form for years,” he told Inman. “A significant number of people have reported on a very light version of Bing that had been displaying homes for sale and it appeared that it was using Zillow and Redfin and other listing feeds to make these displays.”

“But the people who reached out to me more recently said this looks like a much more professional marketplace with monetized ads [and] functions very similar to a traditional portal, like the ability to claim your home,” he added. “It appeared to have moved past a test phase into a full-fledged for-profit marketplace.”

Inman will continue to follow this story and post more updates.


Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription