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Spring has sprung, and so has a new name for industry-leading data and technology firm CoreLogic.
The 33-year-old firm will now be called Cotality, which leaders say represents the “totality” of the firm’s approach to data collection, analysis and distribution, and the “vitality” of its team and customers.
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Patrick Dodd
“The property ecosystem underpins the prosperity of individuals, businesses, governments and society as a whole,” Cotality President and CEO Patrick Dodd said in a statement. “But at the core, it’s people, businesses, and communities that drive it forward. Cotality’s insights build on this, by turning questions into futures you can see.”
“This rebrand reflects innovation, evolution, and commitment to uniting property professionals – strengthening businesses, fostering relationships and powering outcomes that balance logic and data with humanity and emotion,” he added. “Our name is changing to demonstrate the company’s unmatched dedication and service to clients around the world.”
Alongside the new name, Cotality has rolled out a fresh tagline: Intelligence beyond bounds.
“Our new name and tagline reflect the essence of who we are and where we’re headed. This transformation is a natural evolution, honoring our roots while embracing a future defined by collaboration, innovation, and impact,” Cotality Chief Brand and Communications Officer Kristie Vainikos Stegen said in a statement. “This isn’t just about a new look; it’s about harnessing the power of data and technology and empowering people – internally and externally – to drive meaningful change globally.”
Cotality’s new branding | Credit: Cotality
Cotality’s platform includes home lending, insurance, appraisal and valuation, property tax, multiple listing service (MLS), customer relationship management (CRM) and listing data tools, such as Clareity, Matrix and MLS Touch.
Cotality also has an array of data and management products for retail, telecommunications and government entities in the United States, Canada, the United Kingdom, Australia, New Zealand, India, and Germany.
