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RE-Engage is the latest product from Realoq, a California-based real estate lead services company and agent marketplace for consumers, according to an April 16 statement sent to Inman.
The product promises to help agents resurface dormant contacts and previous customers. The company said that the AI-driven solution “automates follow-up messaging, allowing real estate professionals to re-engage previously unresponsive prospects effectively.”
Realoq serves markets in California, Texas, North Carolina, Oregon, Florida, Idaho, Washington and Georgia. Agents purchase ZIP Codes to farm and rely on Realoq’s SEO, home search and web marketing services to deliver leads. Realoq is also a licensed brokerage in those states to collect referral fees from the agents who purchase its marketing zones.
RE-Engage delivers bespoke email campaigns to each recipient, meaning it will include content relevant to their location, home preferences and other interests. It runs in the background as agents conduct business with existing clients and transactions, and provides users with “lead readiness alerts” that trigger when an old lead takes new action.
The software is integrated with Realoq’s CRM and allows agents to adjust any of the AI-created content.
Automated lead nurture and re-engagement is now standard industry practice and can now be buoyed by the speed and intelligence of artificial intelligence, which can gather legacy data on database records, collect regional housing data and in essence, quickly create marketing campaigns around a newly refreshed buyer or seller. It’s an important component for any modern agent’s business as it has become more common to jump into different CRM tools and brokerage enterprise systems, which often include database migrations and thus, an erosion in data integrity.
“Most leads don’t go cold, they simply go quiet,” said Anvesh Chakravartula, CEO of Realoq, in the statement. “With RE-Engage, we empower agents to consistently follow up and stay relevant, delivering the right message at precisely the right moment. It’s not just automation — it’s intelligence in action.”
