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EXp Realty on Thursday announced that it will now let agents have both a primary sponsor and a co-sponsor.
The company is calling its new offering the “Co-Sponsor Program” and, in a statement, said the goal is to unlock “unprecedented opportunities for collaboration and growth across its global agent network.” The statement goes on to describe a co-sponsor as “an additional leader who brings complementary skills to help accelerate their success.”
Leo Pareja
“Now, agents and advisors can tap into two different strengths,” eXp Realty CEO Leo Pareja said in the statement. “Perhaps one sponsor is a marketing pro, while the other excels at operations or developing a team. That kind of collaboration doesn’t just inspire; it compresses time, multiplies results and elevates our entire community.”
Sponsorship is a major part of eXp’s recruiting strategy. Agents who join the company name a sponsor who, according to eXp materials, “is the individual who made the largest impact on you joining” the brokerage.
Sponsors can take on an advisor or mentor role, and also collect money via eXp’s revenue share program for the agents they recruit. That means eXp agents have a financial incentive to recruit, and those who are most successful can end up making a significant share of their income via the program.
In the past, agents could only name one sponsor, but the change announced Thursday allows for a secondary sponsor as well.
According to the statement, co-sponsors will receive both a bonus and some revenue-sharing proceeds, which rewards “those who play a meaningful role in supporting new agent success.” Primary sponsors will retain their existing revenue-sharing options.
The tweak comes as recruiting remains both challenging and a major focus area for many real estate companies. A slower market in recent years has pushed companies to find individuals with a proven track record of success, while also shifting emphasis away from raw headcounts. In eXp’s case specifically, the company historically was a recruiting powerhouse but more recently has seen numbers plateau in the 80,000-agent range.
In eXp’s statement, it suggested that the new co-sponsor program should lead to “agent-first growth.”
“This is innovation rooted in how agents actually work,” Pareja said. “It’s about listening, responding with purpose, and creating more ways for our agents and advisors to thrive.”
