Real estate is one of the most powerful long-term investments one can make — especially in the luxury space. Despite economic headwinds impacting various sectors, the high-end property market continues to demonstrate remarkable resilience and adaptability.
According to the Coldwell Banker Global Luxury 2025 Trend Report, the luxury segment remains a bright spot in U.S. real estate and reports like this create a unique opportunity for agents who possess the right resources to give them a competitive edge.
Turning luxury trends into agent opportunities
The Trend Report turns insights into actionable listing strategies, helping Coldwell Banker Global Luxury Property Specialists position their listings to match evolving buyer demand. Among the leading trends defining today’s luxury landscape are:
- Multigenerational living: Luxury buyers are increasingly seeking homes that accommodate multigenerational living and evolving family needs. 45 percent of surveyed Luxury Property Specialists identified flexible layouts as a top design feature for their clients; knowledge that gives our agents a significant edge in property selection and marketing.
- Dynamic demographic shifts: “She-elites” and Gen X: Affluent women, or “She-elites”, are shaping buying decisions, with over 94 percent of Luxury Property Specialists reporting women either share decision-making power or hold primary authority. Meanwhile, Gen-X luxury homeownership grew by 10 percent over the past five years, outpacing all other age groups. Our specialists leverage these insights to tailor their approach to these influential buying/selling demographics.
- Emerging luxury flock spots: New hubs for primary and secondary residences are attracting high-net-worth individuals seeking lower taxes, economic opportunity, safety, lifestyle benefits and favorable climates compared to traditional luxury markets. Our globally connected network enables agents to facilitate seamless transitions for clients exploring these emerging opportunities.
Identifying these luxury market trends is only the first step — equally important is how Coldwell Banker provides its specialists with the tools to leverage these insights strategically.
Empowering luxury agents to lead and succeed
Coldwell Banker Global Luxury equips its elite Luxury Property Specialists to lead confidently, armed with exclusive tools that elevate the client experience and deliver results. In addition to a powerful network and resources like the Trend Report, agents have access to events like Generation Blue — returning this September — that offer opportunities for education, networking and staying ahead of industry trends.
Coldwell Banker Global Luxury Property Specialists, representing the top 10 percent of independent sales professionals affiliated with the brand worldwide, are a highly exclusive group equipped to handle these transactions. These specialists have demonstrated impressive year-over-year growth across all price points, including a 235 percent increase in the $50 million+ category. Coldwell Banker affiliated agents handled $220 million in daily luxury sales in 2024.
Crafting agent excellence in a competitive market
As 2025 unfolds, shifting consumer preferences are shaping the market in real time. Luxury transactions require a unique approach, with more complex negotiations and higher stakes.
The strength of the Coldwell Banker Global Luxury program lies in its unwavering focus on empowering agents. By combining cutting-edge tools, data-driven insights, an international network and a commitment to personal brand development, the program ensures its specialists are not just participants in the luxury market — they are leaders, trusted advisors and the driving force behind their clients’ success.
To learn more about how to grow your business and join this elite network, visit the Coldwell Banker Global Luxury website.
