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Anywhere Real Estate is introducing a new way for its agents to connect with clients — no paper cards, no app downloads, no hassle. Through a new enterprise agreement with online reputation manager and tech company Real Grader, agents now have access to InstaCard, a digital business card designed to streamline networking and grow their digital footprints, the company informed Inman.
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Real Grader, a 2023 member of NAR REACH, first landed an enterprise deal with Anywhere in August 2024. Now, the brand is taking it a step further, giving agents across the entire Anywhere brand — including Coldwell Banker, Century 21, Better Homes and Gardens and ERA — access to yet another one of its tools geared towards empowering agents.
Alex Montalenti | Real Grader CEO
InstaCard was created by Real Grader in 2019 to bring together key elements of an agent’s professional profile, including contact information, bios, reviews, listings and more, into one shareable digital card.
According to Real Grader CEO Alex Montalenti, Real Grader has been a part of the industry for over two decades and understands the need to bridge the gap between technology hurdles, and InstaCard does just that.
“InstaCard empowers agents with the tools to connect instantly and effectively,” Montalenti said in a statement. “This product can equip agents to grow their networks, showcase their professionalism and streamline their digital presence with cards that are pre-made for agents — no tech expertise required.”
Here’s how it works:
When meeting a prospective client, an agent can simply pull up a QR code on their phone. With one quick scan, the client is directed to the agent’s InstaCard, where they can find agent details, property listings and more, all in one place.
Some of the key features of InstaCard include:
- Sharing instantly: Connect via QR codes, text, email or social media
- Building reputation: Highlight Google Reviews and boost credibility
- Customizing designs: Present a professional and branded image
- Capturing leads: Collect and manage client details
- Integrating video: Add personalized videos or property tours
Source: Real Grader
InstaCard Pro includes expanded features for those who want to step it up a notch, including Google review integration, custom menu items, custom QR codes, links to property search and home valuations.
“Our mission is to give agents the tools to stand out and stay relevant in a digital-first world,” Montalenti said. “By integrating InstaCard into the Anywhere ecosystem, we’re giving thousands of agents a modern edge that’s fast, flexible and built for results.”
