This May marks Inman’s sixth annual Agent Appreciation Month. Look for profiles of top producers, opinions on the current state of the industry and tangible takeaways you can implement in your career today. Plus, the prestigious Future Leaders of Real Estate return this month, too.
Keller Williams is expanding its publishing empire with “Rookie Real Estate Agent,” a book that helps agents navigate their first years in the industry without falling victim to common — and potentially career-ending — mistakes.
Jay Papasan
The book is based on a decade’s worth of insights from 250 top-performing agents, which have been organized into 18 chapters covering topics such as:
- Adopting the mindset needed to thrive as a real estate entrepreneur
- Mastering industry fundamentals
- Developing a six-figure business plan and managing finances
- Driving effective lead-generation strategies to find motivated buyers and sellers
- Delivering exceptional client service
- Managing transactions from agreement to close
- Building a reliable database for predictable future income
Alongside the book, KW leaders are working on new training materials and workshops for rookie agents.
“We asked the most successful agents in our industry what they did their first year that others don’t,” KW VP of Strategic Content Jay Papasan said in a written statement. “Their answers offered a clear formula for success. Treat your career like a business, not a hobby. Work your database early and often. Leverage technology to save money and time while amplifying your value proposition. The ‘Rookie’ lays out the fundamentals every agent needs to thrive.”
Rookie Real Estate Agent: Launch a Limitless Career That Lasts is available for pre-sale on Keller Williams’ KellerINK site for $16.00. Pre-orders will be sent in September, after which the book will also be available for purchase at Amazon, Barnes & Noble, and other major retailers.
Keller Williams has eight other books, including The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results, The Millionaire Real Estate Agent, The Millionaire Real Estate Investor and SHIFT: How Top Real Estate Agents Tackle Tough Times.
“With tens of thousands of new agents entering the industry each year — and a third leaving before they close a deal — it’s time for a new playbook,” he added. “‘Rookie Real Estate Agent’ is that playbook. It’s built for the realities of 2025 and beyond.”
