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Canadian brokerage RARE Real Estate has debuted in the United States with an expansion into South Florida, one step in a broader expansion strategy by the firm, the brokerage announced through a sponsored story published by The Real Deal.
Adam Stern | RARE Real Estate
The firm may be known to U.S. citizens from being featured in the Amazon reality TV series Luxe Listings Toronto. One of the show’s stars, Brett Starke, is an office partner at RARE and president of The Starke Group.
RARE was founded in 2021 by Adam Stern and Ryan Rabinovich. Its U.S. expansion is being spearheaded by Stern, who has over two decades of industry experience. During his career, he has supervised more than $12 billion in sales and trained more than 4,000 agents.
“We’re thrilled to bring RARE to South Florida because the future of the brokerage business belongs to bold, entrepreneurial agents,” Stern said in a statement. “For years, the top 10 percent of agents have dominated the industry, yet traditional brokerages have failed to truly reward them in a real way.”
Ryan Rabinovich | RARE Real Estate
“The old promises — training, support, mentorship and guidance — haven’t changed in decades,” he continued. “It’s time for a model that puts up-and-coming agents and top producers first, creating real financial incentives for the agents driving this industry forward.”
Since its founding about four years ago, the firm has brought in more than $4.5 billion in sales volume. RARE features an alternative business model in which agents are made partners, which provides them with additional financial rewards and independence, according to the firm.
Starke joined RARE in 2021 and said the brokerage is what helped propel his team’s growth.
“When I joined RARE, I led a team of three,” Starke said in a statement. “Today, I run my own office with 55 agents. The RARE model is designed to unlock potential — it gave me the freedom, support and infrastructure to build something real and lead on my own terms.”
The brokerage’s main office in Florida is located on Biscayne Boulevard in Miami.
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