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Canadian real estate software company Virtuo is bringing its homeowner-centric concierge solution to buyers, builders and agents the United States, Inman has learned.
A May 15 statement said that the company will launch operations in Texas.
“Although this marks Virtuo’s formal expansion into the American market, the company is no stranger to the U.S. Through longstanding relationships with Canadian builders operating stateside, including Shane Homes, Virtuo has already supported new home buyers in four states in the U.S.,” the release stated.
Virtuo brings together homebuilders, agents and buyers into a single ecosystem to ensure every stage of the purchase process remains connected. Rooted in new construction, the platform is part transaction manager and part post-close home assistant.
It uses an artificial intelligence called HomieAI to work alongside human counterparts to parse and empower construction and deal data into a wide array of productivity features, which in turn offers support, insights and reminders even after the home is built.
Plans call for the company to target homebuilders in Houston, Dallas and Austin. The construction space serves as the starting point for Virtue’s value proposition, as it marks the most logical starting point if the goal is to digitally manage a home transaction. The Lone Star State’s rapid and ongoing growth in the last 10 years continues to offer growth opportunities for any line of business in or adjacent to residential real estate.
Virtuo co-founder and CEO Casey Kachur said in a statement that Texas was a natural choice. Many of its major markets are also tech-friendly.
“From energy roots to entrepreneurial grit, the parallels between Alberta and Texas are striking,” Kachur said. “Having seen firsthand the appetite for a more connected, digital and stress-free experience, we’re excited to bring that same value to builders and homebuyers across the state.”
Inman reviewed Virtuo shortly before its formal launch in the States, noting its sharp balance between artificial intelligence and human guidance through the home transition.
“The features and benefits aren’t specifically delivered in any truly unique way, but Virtuo provides notable value as the digital source of truth for a home. It’s like being handed a CarFax as a car rolls off the assembly line, adding a great deal of authenticity to its history and, frankly, addresses what I disliked about all the other home management solutions that have come before it,” the review stated.
