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YouTube personality and Ferris Realty Broker-Owner Kyler Ferris is back with eXp Realty, and he’s not just returning, he’s working on elevating the traditional real estate team model, the firm announced Tuesday. Ferris brings with him his 45-agent team headquartered in Conroe, Texas.
Ferris has launched what the firm calls the “first-of-its-kind video-powered mega team” in Houston, in partnership with eXp agent and YouTube creator Joe Rodriguez.
Leo Pareja | CEO of eXp Realty
Together, Ferris and Rodriguez are rolling out a new blueprint for agent growth, and that’s one that’s focused on long-form, hyper-local YouTube content as the primary driver of business. Rather than to rely only on cold calls, paid ads or traditional marketing techniques, agents on this team will focus on creating high-quality video content that generates organic leads at scale.
And it’s already working.
In 2024, Ferris Realty closed $164 million in sales volume. According to eXp, nearly half of those deals — 175 out of 368 transactions — were generated from Ferris’ YouTube channel Living in Houston Texas, which has racked up more than 4.5 million views and nearly 47,000 subscribers. The channel focuses on educating all viewers, especially prospective homebuyers, who are looking to learn more about Houston and its surrounding areas.
Rodriguez brings even more digital firepower with his channel The Original Living in Houston Team, which has almost 60,000 subscribers and close to 7 million views. His team vlogs also target buyers relocating to the area.
The mega team model flips the script on traditional prospecting. Agents are trained and supported to become video creators, who can produce educational content that connects with potential clients on YouTube — from top recommendations for neighborhoods to general facts about Houston that could push a viewer to purchase or stay put. And it all lives online 24/7.
The team leverages Ferris’ backend operations and systems with Rodriguez’s inbound lead pipeline, forming what they describe as an “unmatched YouTube ecosystem.” The team aims to generate over 5,000 organic leads a year.
Jason Mayo | Director of Operations at Ferris Realty
“We call this Ferris Realty 3.0,” Jason Mayo, director of operations at Ferris Realty, said. “We’ve mastered the backend, the lead flow is exploding, and now, with eXp’s support, we’re ready to scale nationwide.”
Ferris Realty initially joined eXp in 20203 before launching his own brokerage. According to eXp, operational demands and innovations from eXp prompted the team’s return.
“We didn’t want to give up our brand identity,” Mayo said. “eXp’s model lets us keep the Ferris Realty brand while gaining the infrastructure and scale we needed.”
