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Each week on Trending, digital marketer Jessi Healey dives into what’s buzzing in social media and why it matters for real estate professionals. From viral trends to platform changes, she’ll break it all down so you know what’s worth your time — and what’s not.
Every week, another platform proves it’s worth your attention. YouTube continues to be the dark horse — quietly growing, quietly delivering — while LinkedIn is stepping up with fresh tools for visibility. Both are making one thing clear: It’s not just a Meta world anymore.
That doesn’t mean you need to drop everything and launch a new channel today. But if these platforms appeal to you, now’s a smart time to start — or to double down. Because in a noisy digital world, being early and consistent still wins.
YouTube is quietly reshaping how we search, edit and engage
YouTube is rolling out a wave of updates that signal a serious push into AI-enhanced search and creator tools. “Answer found in video” now highlights the exact moment your question is answered — think “best neighborhoods in Dallas” with a built-in timestamp.
Shorts, meanwhile, are pulling a jaw-dropping 200 billion daily views — more than 200x TikTok’s last reported number. And YouTube Create, the easy editing app with built-in effects and music, is likely headed to iOS soon.
What this means for agents
YouTube isn’t just for long-form videos anymore. It’s a discovery engine, a short-form powerhouse and a creator hub — all in one. If you’re not publishing there, you’re missing a huge piece of the visibility puzzle.
Facebook Reels and TikToks now come with built-in copyright warnings
Both Facebook and TikTok just launched tools that scan your video content for copyright violations before it goes live. On Facebook, the new Reels toggle will flag music or clips that might get you in trouble, while TikTok added an “auto-check sound copyright” setting for iOS. It’s a small move with big implications, especially for creators leaning on trending sounds.
What this means for agents
Don’t skip this step. These tools can save you from takedowns and muted videos — especially if you batch content or schedule in advance. When in doubt, use in-app sounds or royalty-free tracks. Your reach (and your rep) depends on it.
TREND alert: Princess treatment or bare minimum?
The “princess treatment” trend is back — but with a twist. Audiences are laughing (and nodding) at the idea that simple, respectful gestures are now being labeled as royal-level luxury. The takeaway? Expectations are low, and the bar for feeling valued is even lower.
Social media is full of debates over “expecting too much” — but the real estate version might be more subtle: Do your clients feel cared for or just processed?
Buyers and sellers expect transparency, quick responses and a smooth process. That’s not luxury service — it’s the floor. The agents standing out right now are the ones delivering clarity, warmth and a human touch, not just drip emails and automated texts.
What this means for agents
You don’t need to wow clients with grand gestures. You just need to show up, follow through and treat them like humans. Answering questions, showing up on time and remembering their goals is what sets you apart — because, sadly, it’s not the norm.
How to use the trend
Use this format to highlight the “princess treatment” (that are really your bare minimum) moments you offer as an agent — and then clarify that it’s just your standard service. For example:
- “When I actually respond to your texts and explain the process”
- “When I remember what you want in a house and don’t waste your time”
It’s a fun way to set yourself apart while making a subtle statement about your professionalism. Keep it light, honest and rooted in your real client experience.
LinkedIn lets you add video covers to newsletters
If you publish articles or newsletters on LinkedIn, you can now upload a cover video to personalize your content and hook readers. Think of it like a story intro — but for thought leadership.
What this means for agents
LinkedIn is trying to make longform content feel dynamic. If you’re targeting corporate clients, relocation buyers or referral partners, this is worth experimenting with.
There maybe a buyer for TikTok — again
After granting TikTok another 90-day extension, President Trump now says he has a U.S. buyer lined up. No deal has been made public, and the September deadline still looms. It’s unclear whether Congress or the courts will intervene — or if this is just more political theater.
What this means for agents
TikTok’s not dead — far from it. But don’t build your entire content strategy on it. Diversify and always keep your videos saved offline.
TL;DR (Too Long, Didn’t Read)
- YouTube’s pulling massive numbers and launching smart new tools. It’s worth more of your attention.
- Facebook and TikTok now offer built-in copyright checks for video uploads.
- The “princess treatment” trend is your chance to highlight what makes your client care stand out.
- LinkedIn adds video covers to newsletters, giving your long-form content more personality.
- Trump says he has a U.S. buyer for TikTok, but the future still feels uncertain. Diversify your content just in case.
You don’t need to be everywhere, but you do need to be strategic. The agents making the biggest impact aren’t chasing every trend — they’re picking the right ones for their audience and showing up with content that actually helps.
If a platform is gaining traction and makes sense for your business, don’t wait for the crowd. Get in early, stay consistent and let the results speak for themselves.
Jessi Healey is a freelance writer and social media manager specializing in real estate. Find her on Instagram, LinkedIn, Threads, or Bluesky.
