Facebook parent company Meta announced on Dec. 29 that users will no longer be able to share listings on Facebook Marketplace with their business profile, a change that drew agent ire
Use social media wisely in 2023 to increase your brand's reach and grow your business
Ahead of Inman Connect New York where she will discuss with other top producers how to become the star agent in a market, the luxury agent said she has ambitious plans for the new year
The Talent Brokerage is a marketplace for agents, brokers and industry experts to collaborate with top companies and brands through speaking engagements, brand partnerships and influencer campaigns
If you slack off on certain facets of your business, your competition will benefit — and they know it. Here's how to avoid losing business
Some agent types aren't going to survive a downturn. Here's how to avoid being one of them
Can success really be achieved by consistently doing seven daily activities? It absolutely can. Execute on this plan, and you will get results
A house may not sell that day to someone who came to see it, but no owner is going to scoff at the idea of more people seeing the house they need to sell
Not sure how to get started on Instagram, or looking to up your game? Find out how to make it work from one of real estate's best
It only takes a minute or two to tweet. Have fun, engage with like-minded others, provide great content and watch Twitter help you grow your business in 2023
TheSkimm co-founders Danielle Weisberg and Carly Zakin took to the virtual stage at the National Association of Realtors' annual conference, NAR NXT, on Friday
Don't make the same mistakes these top agents did and get these tasks on your to-do list now
Powered by Infinite Creator, Elliman Productions allows agents to capture photos and videos of listings on their smartphones and receive branded and edited content within 24 hours
A key ingredient to converting any business is knowing what your “ask” looks like. Here are a few strategies to leverage on Instagram to turn those DM's into move ready leads
Rent describes the solution as turnkey, fully managed and a way to convert existing marketing content on the Rent network into dynamic, digital branding messages
Developing highly successful and engaged Facebook groups takes time, commitment and a value-added perspective
Ensure that your social media presence is meaningful, engaging and up-to-date by avoiding these common mistakes
1060, a real estate listing app, advertises properties through videos of 60 seconds or less and allows users to search for properties by price, real estate agent, brokerage and keywords globally
Don't be a basic witch this Halloween. Think outside the coffin with these fun marketing ideas that'll show everyone why your business is a scream
The more you know, the more your bank account will grow
During an Inman Connect panel on Tuesday, social media coach, speaker and foreclosure expert Marki Lemons-Ryhal shared key tips for agents to up their marketing games
As the market shifts, agents need to reconnect to the fundamentals of their business, agents said during a panel at Inman Connect — and leverage video in any and every way
Opinion
Embracing this app is embracing a living, breathing platform, where the full spectrum of personalities, opinions and characters are what gives air to its lungs
Find out how Jackson Hole, Wyoming agent Latham Jenkins engaged his marketing expertise, media outreach and professional network to sell this one-of-a-kind ranch
Opinion
If you’re treating all of your social profiles the same, you’re missing out on the unique advantages LinkedIn offers
Don’t have time to create new content for every platform? Check out these three tips for how you can repurpose content you post on Instagram and use it for your email list
You may not have gotten into real estate because of a love of writing but that doesn't mean you can't learn to express yourself with skill and confidence
The more value you add to people on social media, the more connections and influence you will develop
Here's our massive idea generation list from the pros who can say they're tried and true — because they worked for them
Being friendly and approachable in your branding — and in person — is an essential element for making a positive first impression on prospective clients
Opinion
When Ned Fulmer ruined his nice-guy persona, he compounded the error with a truly terrible public statement that made it all seem so much worse
Gone are the days of having to use busy, complicated professional-level technologies that require layering sound over visuals, dragging tiny arrows to cut milliseconds off of an opening or having to pay for high-end soundtracks
The secret to growing your brand with video is a well-crafted video strategy
You can't be consistent with your video content if you've run out of ideas. Coach Darryl Davis offers plenty of top-notch concepts to keep you in production
If you want to use Instagram to promote one of your upcoming events, you need to take it seriously. These 3 critical elements help ensure your event is a smash hit
A service-oriented approach leaves you and your clients feeling better about every interaction. Find out how to reach out in a positive, authentic way
Ready to build more traction on your Instagram account? These essential tips will help you understand the differences between Facebook and Instagram audience building methods
The design trend of the moment includes — you guessed it — lots of pink, frills, vintage finds, florals, curvy furnishings and beds evocative of clouds. Barbie wouldn't have it any other way
How is the role of the agent evolving into influencer marketing? Moderator Kendall Bonner speaks with experts Sean McPeak, Giselle Ugarte, and Glennda Baker about being creators
An upscale property in New York state bears a striking resemblance to a clunky vehicle in Star Wars. Can you figure out what Zillow Gone Wild fans had to say about the property?
Opinion
Showing your clients that you care about them can sometimes be a struggle. These easy-to-execute gestures will show your customers they are number one in your book
Attorney Wynton Yates specifically called out an Airbnb listing called 'The Panther Burn Cottage @ Belmont Plantation' in Greenville, Mississippi, which has since been removed from the site
REAL, which so far has been downloaded 147,500 times, is like a mashup of WhatsApp, Instagram and Zillow for agents and consumers, Eklund said, but at 'lightning speed'
The beloved 'ET' actress may have just solidified her spot in the public's hearts with her unfiltered reaction after uncovering a hidden window during her home renovation project
Opinion
Whether you're looking for tips to improve your own video marketing or are seeking out expert advice on running your business, these YouTubers have got you covered
This month-over-month financial plan will help walk you through where you should be and help you avoid any cash-flow pitfalls in your first year. Bookmark this handy list — and refer to it often
Known as 'TheNYCAgent,' TikTok star Sutton takes social media magic to SERHANT. The move comes a month after SERHANT. and BHS leaders sparred over role of reality TV in real estate
Opinion
Although the temptation to spend money on fancy logos, direct mail drip campaigns, Facebook ads and online lead generators is real, your best investment is building relationships — and that doesn't have to be expensive
At Connect Now, Madison Sutton of Brown Harris Stevens shared what she's learned in the past few years on TikTok and suggested tips for real estate agents seeking success on the platform
The brokerage launched its own TikTok channel last week and will begin offering social media workshops to agents beginning this month. Here are the videos getting the most views so far
Realogy rebranded as Anywhere on Thursday, surprising agents, industry leaders and branding experts, who were mostly upbeat about what the new name means for the company's trajectory
Opinion
Follow these pros on Instagram for ideas, tips and inspiration to grow your following and your business.
The Silicon Valley home where a young Mark Zuckerberg, Dustin Moskovitz and Sean Parker gave birth to the social media network — now known as Meta — has listed for $5.3M
In honor of that sacred day, Inman has rounded up some of the best real estate and Star Wars crossover-themed memes of the year
Investors Gone Wild Realty broker Crystal Ball is advertising her 'wonderfully rehabbed ex-husband up for grabs as tenant' at the home she's listing at 3819 Quail St. in Panama City, Florida
One woman's social media mishap has become a font of inspiration for dozens of real estate agents who are 'showing their fit off' by posting duets with the accident-prone Texas TikToker
Branding and marketing pro Katie Lance shared tips on how real estate agents can stand out from a 'sea of sameness' at Inman Connect New York on Tuesday
Frances Katzen and Brian Lewis reveal how they got deals worth tens of millions during Inman Connect New York session
The Agency agent Matt Lionetti tells how eschewing common branding advice and owning his personality revived his career and changed his life
Find authenticity, lean into your passions and think about your future self, says 'Million Dollar Listing New York' star Ryan Serhant
From resisting shiny objects (so to speak) to taking advantage of local intern pools, here's how industry experts say agents can save their pennies in an ever-shifting market
Regardless of how you feel about it, in this day and age, social media is a powerful tool. Here's how to put it to work for your real estate business
Here, Inman has created an extensive resource for ways to find inventory — from old-school methods to more creative approaches — when it seems like there's nothing left on the shelves
The deal comes as real estate imagery and the ability to see properties virtually have become indispensable during the pandemic. Diakrit's CEO hinted at more acquisitions in the future
Opinion
Conversion is the name of the game, and it requires rapid engagement with each lead. These hacks will help you speed up your response time so that you can connect with your prospects quickly and win their business
With 3.6 billion people globally on social media, there is no better place to get eyes on your listings. Here's how to leverage those platforms and your audiences and convert them into closings
Corcoran affiliates Jason Karadus, Liane Jamason and Marilyn Carson share how old-school prospecting and high-level service are winning the day in a topsy-turvy market
Women share the secrets they've learned navigating the real estate world on Inman Connect Now
Psychologists, addiction experts and gamification specialists agree search portals like Zillow and Realtor.com can be irresistible to vulnerable users. But the question is, how big of a problem is it?
Opinion
Running a real estate business requires you to excercise many of the same mental muscles that runners do when they train
Venus Morris Griffin is a top Realtor in Augusta, Georgia, and vice president of Meybohm Real Estate. This week, she made headlines for something that changed her world over a decade ago
Business cards have pretty much gone the way of the bustle. It's time to bring branding in line with today's digital trends
Real estate agents are led to believe that there is a correlation between social media success and real estate sales success. It's time to separate facts from wishful thinking
Reputation is everything in real estate, and the wrong share on social media can undermine years of goodwill. Find out how to check out information before you pass it along to others
Nancy Gordon told Inman she had been trying to do several things at once when the hack happened — like many real estate professionals tend to do — which likely made her more off-guard than she might have been otherwise
Not sure how to grow your knowledge and familiarize yourself with contemporary perspectives? These courses are a great place to start
Agents must create a brand that sticks in the mind of the market. It’s not enough to just be better — you also have to be different
Here are 5 steps to put into action today, to ensure that you’re attracting business so that you don’t have to be out there chasing it
Darryl Davis culls the best from three powerful agent brainstorming sessions to help you reach your target audience
Client testimonials don't just feel good, they're a powerful way to build authority online
Many real estate agents find it intimidating to launch a social media presence, but the rewards are worthwhile