Here’s a look at the latest trends in advanced audience segmentation and how to jumpstart your 2021 sales using Facebook Ads
Opinion
Every year, Inman contributor Brandon Doyle delves through newly published real estate and sales books so that you don’t have to. Here are his top finds
Opinion
An agent from Victoria, British Columbia, has built a new listing and social media marketing solution for the busy agents everywhere
The neighborhood-based social network has grappled with the proliferation of conspiracy theories and falsehoods surrounding the 2020 US presidential election, moderators claim
Start by strategizing promotional campaigns for your listings, work as a team to host progressive virtual open houses, and extend your livestreams by reposting on social media so that viewers can watch over and over again
Opinion
Punishing those involved in the Capitol riots falls on the courts, the state departments of licensing and individual brokers, should they choose to
To become an authority in your region, you need to become a master of engagement using video — here's how
Falling into a routine can often result in an unmotivated, stagnant workplace — which is why it's important to break those patterns. As a broker, here's how you can create a progressive and productive environment
VoicePad's automated appointment setting and phone follow-up solution will be integrated with Elm Street's Elevate, an omnichannel marketing and sales support product for agents, teams, and brokerages
The iPhone-based app's invite-only and celebrity-endorsed status gives it an air of mystique, which is why people are begging for a way in. Here's what you need to know before giving it a whirl
Most agents dread the off-season, but savvy agents see it as an opportunity. Use the winter months to make a plan, build relationships and research trends that will ultimately make you useful to your clients in the long run
Opinion
Rebranded from Zephyr Leads, Ascend Lead Sites focuses on offering IDX-powered websites for lead generation that rests on a fully featured CRM, content management system and a menu of digital advertising integrations
Here, we’re giving a nod to some of the industry’s best video creatives — those who know how to use the medium to make an impact and steer online conversation, all while staying true to their unique brands, styles and niches
Opinion
The ISA-based advertising and marketing company creates and helps agents monitor lead generation campaigns on Facebook. Its month-to-month contracts make it stand out among its hardline competitors
Opinion
Command's SmartPlan suite offers agents companywide access to colleagues' best ideas. Campaigns and Designs will power online marketing and branding
BoomTown is one of the more popular sales and marketing software solutions in real estate. It's rich array of marketing technology and CRM tools can be a lot to take on for some brokerages. Find out what its major offerings entail, and why it's not just for the big national players
Opinion
A number of new real estate software products emerged in 2020 — some from new companies and others from established players. Here are nine of them that stood out
Don’t overlook the importance of blog posts for bringing in new viewers — and potential business. With a little effort and consistency, you can give your website a considerable bump in SEO, social media engagement and traffic
Opinion
This week, Byron Lazine and Nicole White discuss Brad Inman's predictions from last year, how home design could change and top social media trends for 2021
Find out which tech tools are paying big dividends for real estate pros with help from Jeff Lobb of SparkTank Media and Kenny Truong of eXp Realty
Opinion
Squeeze the most out of your content, and maximize your social media presence with these tips
Doing business during the pandemic has been challenging, to say the least
Opinion
In 'Best Use of New Tech Brainstorm: An Inman Workshop' at Connect Now, moderators Jeff Lobb and Kenny Truong led a discussion that balanced the best of today's tech tools with some unique, off-market creative solutions
Opinion
From digital closings to a powerful way to analyze your CRM database, here are 11 products that stood out in a year of remarkable evolutions in real estate tech
Is 2021 the year you make digital advertising a part of your success? Here's everything and more you need to know about Adwerx, one of the industry's longest-standing platforms for web and streaming media display advertising
Despite the absence of face-to-face meetings, the pandemic opened many virtual doors for relationship-building. Here's how experiential marketing, forced intentionality and tech have changed the way agents form bonds and engage with clients
As a real estate agent, you're operating your own business, which means you have to be in charge of generating your own leads. Here are a few tried-and-true strategies
Opinion
Your marketing is the storefront for your entire brand, so don’t cut corners, and don’t expect to go on autopilot
Kyle Barisich had planned on embarking on a career in real estate someday, but he had no idea how quickly that day would come after theaters were shut down due to the pandemic
National Association of Realtors members discussed whether supporting certain political candidates, using the wrong pronouns or opposing same-sex marriage could be hate speech
Opinion
When it comes to the few out there who are always angry, bitter and divisive — flush the toilet, and block them. No one has time or energy for toxic people
We're all doing business from behind our screens this year, but that doesn't mean we should give up the relationship element of a real estate transaction. Here's how to add a human touch to your communication
Opinion
Multifaceted technology service helps agents market and manage their digital footprint with tools for social media, contact sharing and profile monitoring
Broker and ethics hearing officer Barbara Betts detailed the ways agents misrepresent themselves and the transaction, sometimes inadvertently
Making 50 cold calls a day, knocking on doors and cutting your commission are just a few of the most common pieces of advice real estate agents get. But does conventional wisdom work?
By keeping the framework current, you’ll ensure that your social media efforts have an informative and engaging foundation from which to grow
Looking for ways to improve your content marketing strategy? Learn how from this virtual workshop featuring Valerie Garcia and Peter Lorimer
Opinion
Here, we offer this year’s list in hopes of giving a bit of perspective as we head into a new year and a new chapter in our lives
The trade organization said on Friday that the changes will 'raise the bar on the professionalism and private speech of America’s 1.4 million Realtors'
'You get a lot of street cred if you're meeting up with people and you have hundreds of videos online,' Triplemint agent Tyler Whitman said during Connect Now Thursday
Opinion
The new social media content company has its design roots in Silicon Valley, but it's aiming to make the real estate industry look better online
Realtors must proactively tackle inequality in real estate, trade group leaders said Wednesday. 'Talk is cheap, and actions speak better than words,' CEO Bob Goldberg said
The brokerage founded primarily on offering agents new technological advantages adds digital advertising to its suite of Marketing Center solutions
The trade group will create 'case interpretations' to help members and enforcement volunteers apply controversial policy changes if they're approved
First-ever virtual Realtors Conference & Expo kicked off with a discussion on Monday about controversial proposed changes to the National Association of Realtors' Code of Ethics
Virtually touring a home is an essential part of the business now, so IGTV is a worthy place to focus video efforts. Here are a few tips to help you gain traction
Here's how to start putting the building blocks in place for a solid year of engagement
Opinion
A former agent built this unique take on how to present listings to clients using Zillow, realtor.com and Matterport. It's part screen-share, part video tour
Opinion
If the intent of the Code of Ethics is to hold real estate professionals to a higher standard, the proposed addition fails to achieve that. Here's why — plus what could be done
OJO Labs CEO John Berkowitz and Chief Product Officer Charles Myslinsky revealed 5 bright ideas worth taking note of during an Inman Connect Now session on Tuesday
BrandFace leaders Michael Carr and Tonya Eberhart share the steps to creating a brand that engages consumers, sparks growth and crushes the competition
From budgets to creative headline writing, 13-month-old real estate marketing agency wants to take the burden of online advertising off the shoulders of teams and brokerages
Is the COVID-induced hubbub of activity keeping you on your toes? These 3 tips will help you keep your post-pandemic momentum going and stay on track with your clients’ evolving needs
Whether you’re starting from scratch or differentiating your current brand, here are the keys to speaking the language of luxe
The National Association of Realtors says it's gotten 'an unprecedented number of complaints about Realtors posting discriminatory speech and conduct online'
Hustle culture, though often talked about in real estate, might not be a great habit for long-term success — personally or professionally. Here's why agents should consider a more sustainable, well-rounded approach
Opinion
This new app, inspired by social media, is perfect for real estate listings and agent lead generation. Fun and engaging, the app's success will fall largely on consumer adoption
Ylopo partners with CRM providers to help users nurture and convert campaign leads. The company's co-founder called Chime one of its many 'best-in-class' partners
YouTuber and producer Erik Conover has joined Nest Seekers after building one of the top luxury real estate and lifestyle channels with 1.5M followers
Opinion
This week, Byron Lazine and Nicole White discuss Zillow’s latest announcement, Netflix’s new social media docudrama and America’s largest artificial surf park
Opinion
The agent operating system combines a practical set of features and emphasizes loan-officer integration to keep agents on track of leads and listings
Social media experts Zena Cherian and Chris Rodgers share what real estate agents need to know about using hashtags to drive engagement and growth
Broker-owners DJ and Lindsey DellaSalla share the top marketing mistakes they've made over the past 14 years and how real estate newbies can avoid them
Opinion
A new docudrama on Netflix highlights the dangers of social media and the many ways these platforms are designed to gather data and manipulate its users. But what does it have to do with your business? Here are a few takeaways
Opinion
The iOS app comes with a 360-degree camera and tripod, as well as some sharp value-add features that make it stand out among the growing selection of virtual tour tools
Opinion
This week, Byron Lazine and Nicole White discuss the importance of disclosing referral fees, markets in trouble and ways to use TikTok for business
From marketing tips to advice on exercising your mindset muscle, last week's Connect Now was chock-full of useful information all agents need to hear. Here's a list of the most important takeaways
Curaytor co-founders say agents are starting to realize they 'do not need a middleman' and can go directly to consumers
This week, our readers share their social media strategies — what platforms they find themselves gravitating toward and what types of content increase their business conversions
Video allows you to communicate and build 'know, like and trust' relationships unlike any other marketing tool
You should definitely integrate Instagram into your social media strategy, if you haven't already. Here’s how to maximize the platform
Opinion
IPhone video content app enables multiple devices to broadcast on a single stream and add rich graphics on the fly. Sorry Android users — this one is iPhone-exclusive
This week, we're asking our readers to share how they're engaging with their audience on social media. What type of content are you sharing? What's resonating with your followers and friends?
Marki Lemons-Ryhal and Katie Lance both said Tuesday that agents should post original content on social media and resist the urge to just share listings
Agents and brokers need to embrace digital connections and a high-touch approach, leaders agreed at Inman Connect Now
Opinion
The social media management company started in Chile, then followed its first customer to Arizona. Making paid ads and organic lead generation easy, PropertySimple is now ready for users across the country
An engaging YouTube channel can play a big role in building your brand and elevating you as a recognized thought leader in the industry. If you’re new to the platform, here are three basics to help you hit the ground running
The WomanUP! Conference, which took place last week, was jampacked with insights and inspiration for agents. Here are 10 important takeaways agents should consider when making a survive-to-thrive mindset shift
This week, our readers share marketing efforts that really resonated with them. A mix of others’ achievements as well as their own, these campaigns hit the mark for our readers
The forefather of web advertising for real estate continues to evolve with enterprise solutions, including a quick, affordable way to run ads on popular streaming media services
Opinion
Now much more than open house oversight solution, the app includes a real estate-centric competitor to Linktree called Onlyl.ink, with ways to promote featured listings
Last week, we asked you, our readers, to share your favorite social media influencers. Here are the people you look to for information, inspiration and advice on Facebook, Instagram and YouTube
Though most agents have the similar goal of generating more leads, some still don't have a complete and functional database to market to. Here's why you should be organizing your list — and the most cost-effective marketing method to use
This week, we're asking you to share your favorite social media influencers. Who are the people you look to for advice on Facebook, Instagram, YouTube and even TikTok? And more importantly, why?
Opinion
This week, Byron and Nicole discuss the Inman founder's Connect Now speech as well as new behaviors emerging as buyers search for homes and how to use Instagram's new TikTok-like feature
Opinion
Some agents argue that there's no need to put the time and effort into building and maintaining a website when there's strong social media game. Wrong!
Opinion
With full-service, overnight editors, apps, creative middlemen and the rise of smartphone camera capabilities, have professional photographers lost their hold on your listings?
Facebook's newest social media tool Instagram Reels was announced 24 hours before President Trump announced a ban that will take effect in 45 days on TikTok
Digital marketing is becoming increasingly important — if not absolutely essential — in this new normal. So, this week, our readers share the social media tools they can't live without today
Opinion
Starting with one real estate agent user, the location-marking video app has ballooned to 2,000 in as many months.
What have you been using to up your content game lately? This week, we're asking you to share the essential, go-to tools in your social media marketing toolbox
CEO David Anderson said he's continuing to work to move his company 'beyond the CRM' by releasing software features that help agents manage the entire lead and sales cycle. Here's the latest
Consistent, relevant content is key to making the most out of your videos
The popular technology provider is packaging its businesswide solutions according to industry stakeholder to better communicate product offerings and help agents, teams and brokers connect systems
Opinion
Now is not the time to pull back on social media. Exercise caution, and follow these guidelines to keep your business above potential frays
Opinion
Co-founded by a former agent and currently available to New York City agents, the web and mobile video listing portal has its sights set on major market expansion, and it might have the chops to pull it off
Developed by a high school dropout and aerial photography pioneer, CRM will focus on agent websites, property marketing and customer relationship management
A lot of agents are questioning what’s appropriate to post on social media amid the pandemic and the current protests on racial injustice. Here are a few guidelines on what to post (and what not to)
The Seattle-based, family-owned company helps agents market listings to other agents, and it is now producing animated social media posts for multiple networks
Opinion
Rich in innovation, the CRM segment of tech is popular, but there is no one-size-fits-all solution. These products might not be top-of-mind, but they are worth checking out
Opinion
Another option for agents and marketing staff looking to bring their design in-house, this web-based marketing resource provides creative cues, just enough brand control and plenty of value
The acquisition-minded proptech Elm Street Technology has acquired IDX Broker in its first purchase in the year of COVID-19 to strengthen national MLS reach and web marketing offerings
Opinion
First reviewed 5 years ago, this powerful, mobile-first CRM continues to standout as an advanced way to focus on existing relationships as a source of new business
Automated marketing won’t be enough to preserve your reputation as social change and messaging comes to the forefront — so it’s time to get clear on your values and be authentic
Both the board of directors and dozens of chapter presidents said Wednesday they had no choice but to walk away from the National Association of Gay and Lesbian Real Estate Professionals. 'It looks like everybody gave up hope today,' one leader told Inman
ActivePipe will use acquisition of HomePrezzo to further power what its agents can deliver to prospective buyers, sellers and renters. Terms of the deal were not disclosed
Critics say NAGLREP founder Jeff Berger appears to be misrepresenting how his group is governed and expelling members who ask questions. Berger says he's being bullied
In multiple talk tracks at Tech Connect, leaders in sales, fintech and proptech all agreed on one thing: The COVID-19 pandemic has totally changed how people market, sell and buy real estate
Katie Lance, Kendall Bonner and Victoria Kennedy say agents shouldn't be afraid to talk about controversial topics
What people see when they Google you matters, especially when it comes to old and outdated profiles. Controlling your online presence is tricky, but doable. Just have a little patience, and follow these five tips
As founder and CEO of Minnesota’s Realty Group, Long Doan has overcome overwhelming obstacles to realize the American dream — and share it with others
Here's how to keep your business moving as the situation shifts
Now that shelter-in-place measures are easing up, it's time to rethink the unhealthy habits we picked up while in quarantine. Here are four things to implement for an effective work routine and life after lockdown
Mauricio Umansky shares how his team grew The Agency’s Instagram account to be one of the most-followed residential real estate accounts in the world
Opinion
Now is the time to give your web presence a second look. Follow these steps to create a profile potential buyers will gravitate toward
Conducting live tours on social media as a team can be a great way to reach a wide audience and have some fun along the way. Here's how one LA-based agency hosts weekly progressive Instagram open houses, plus a few helpful tips
Opinion
From in-kind and financial contributions to your community to moral and career support to your team, now's the time that should be defined by giving. Here's how to lend a helping hand
Opinion
As stay-at-home orders are slowly being lifted, what action steps will you take to increase your market share? Prepare for ‘go time’ by implementing these eight strategies now
Opinion
Forget long-term solutions and wait-and-see options. Here's what agents and brokers can do right now to feel better about their businesses
Customers of the popular software can now manage custom video ads from within the system, and new included drip campaigns help agents broach pandemic topics with buyers and sellers
Opinion
How can you thrive in today's world? By building community. This means showing up time and time again to help, educate and offer value to the connections you cultivate and the people you bring together
Opinion
A luxury real estate agent shares how her company's emergency relief Facebook page helped people connect and band together in a time of need
LA-based The Agency is using these three initiatives to show homes in today's environment — and they're all a major departure from ordinary showing
Find out how D.C.-area real estate agent Kaye Placeres makes herself top-of-mind with buyers and sellers — then stays there long after the closing
The CRM has been an industry staple for years. It's now faster to get up and running, and social-savvy agents can automate popular content sharing
Opinion
This unique moment is a time to rise up and be better, so start by doing better
As traditional, face-to-face methods of generating new business aren't an option, now is the time to leverage digital marketing instead, using both simple organic strategies and paid traffic
The ability to handle most things virtually is the perk of living in today's world. Here's how you can serve and connect with clients while protecting their safety amid COVID-19
Teams that choose to adapt to the unique needs of a crisis market will find many opportunities to stay top-of-mind with prospects while nurturing leads. Here are a few ad spend strategies to consider
Opinion
What you share on social media now will affect how you are positioned once we get through this health crisis
The marketing technology company underwent the arduous process of becoming an authorized Facebook and Instagram Marketing Partner to allow agents to publish directly to the image-sharing platform
Market analytics company is using MLS listing data to help agents quickly roll out property videos and web content for only $29.95 per listing
The industry is becoming ever-more technology driven, digital and at arm's length. These common terms can help you understand what technology vendors are trying to sell you
The fax machine is finally put to rest. With the onset of e-closing platforms and RON, the real estate sales cycle is 100% online, mobile and in the cloud. Here's a quick list of vendors for each phase of the deal
Opinion
Made for the iPhone, Yaza automatically maps every place you record a video, making it an ideal technology for property tours and neighborhood marketing
A thoughtful and targeted social media strategy during this period of social distancing will allow for maximum engagement and impact
Find out how Jackson Wilkey unlocked the code for generating thousands of leads from YouTube
Opinion
Here's what you can do right now to meet the demands of the present and future in your real estate business
Opinion
Prepare now for the market to bounce back. Don’t turn off the marketing funnel, but rather, double down on hyperlocal marketing efforts
It’s more critical than ever to stay at the forefront of your clients’ minds as a community pillar
Award-winning image editing and marketing company has grown rapidly by editing others' work. Its new immersive tour product can be created with minimal imagery using affordable cameras and published in 24 hours
As part of proptech's collective push into virtual business, the digital marketing and lead-gen company launches new retargeting products that automate creation and management of ads to push virtual open houses and video tours
With the right strategy in place, social media is a powerful marketing tool for your business. Here's how to build a social media marketing funnel to continually develop meaningful connections and find leads
Opinion
The on-demand marketing content provider debuted at Startup Alley two years ago and at ICNY20, revealed its newest feature, a slick, text-based social media content delivery service.
Here's how real estate agents can keep their social media streams healthy, mindful and relevant even while stuck working from home
Now’s the time to get creative and adjust to the current environment. Don’t be afraid to partner up and embrace new technology to better serve your market
A slew of coronavirus myths, rumors and false medical advice has been making the rounds on the internet. By putting fact-checking practices to good use, you can snuff out misinformation when it makes its way to your screen and ensure you never share it
We recently took to our Inman Coast to Coast Facebook group to see who you're spending quarantine time with and received some fuzzy-warm responses
After testing positive for coronavirus and receiving questions from friends, family and colleagues alike, Washington-based broker Nate Scott took to social media to share how his coronavirus symptoms evolved
Opinion
Once a site for helping buyers curate home collections, the Salt Lake City-based proptech is now leveraging its 800K+ user base as a platform for recruiting
Amidst fear and uncertainty, homeowners have begun hanging Christmas lights back up to signal their health and well-being while spreading hope to passersby
Think of this slow time as a do-over rather than a disruption, and maximize it to set yourself up for future success
During stressful times, it's natural to seek out humor as a means of relief. The question is, when does humor about a serious situation go too far?
You’re creating content, but how can you ensure that people respond? Find out how to optimize your blog posts, videos and social media to ensure that you are getting eyes on your platforms