Your profiles matter! Take time to perfect them
Opinion
Now is the time to give your web presence a second look. Follow these steps to create a profile potential buyers will gravitate toward
by Jay Thompson | May 27
How to host a property tour on social media as a team
Conducting live tours on social media as a team can be a great way to reach a wide audience and have some fun along the way. Here's how one LA-based agency hosts weekly progressive Instagram open houses, plus a few helpful tips
by James Harris AND David Parnes | May 21
3 ways to give back right now
Opinion
From in-kind and financial contributions to your community to moral and career support to your team, now's the time that should be defined by giving. Here's how to lend a helping hand
by Santiago Arana | May 15
What can agents do to seize more market share now?
Opinion
As stay-at-home orders are slowly being lifted, what action steps will you take to increase your market share? Prepare for ‘go time’ by implementing these eight strategies now
by Bernice Ross | May 13
Dear Marketing Mastermind: What can I do right now to boost my business?
Opinion
Forget long-term solutions and wait-and-see options. Here's what agents and brokers can do right now to feel better about their businesses
by Christy Murdock Edgar | May 12
BoomTown rolls out new features and updates for agents
Customers of the popular software can now manage custom video ads from within the system, and new included drip campaigns help agents broach pandemic topics with buyers and sellers
by Craig C. Rowe | May 11
5 ways to grow a close-knit community today
Opinion
How can you thrive in today's world? By building community. This means showing up time and time again to help, educate and offer value to the connections you cultivate and the people you bring together
by Mike McGowan | May 11
Tales from the field: Becoming a community leader
Opinion
A luxury real estate agent shares how her company's emergency relief Facebook page helped people connect and band together in a time of need
by Amie Quirarte | May 9
3 showing ideas for today (open houses need not apply)
LA-based The Agency is using these three initiatives to show homes in today's environment — and they're all a major departure from ordinary showing
by James Harris AND David Parnes | May 7
Lesson Learned: Don’t be an undercover agent
Find out how D.C.-area real estate agent Kaye Placeres makes herself top-of-mind with buyers and sellers — then stays there long after the closing
IXACT Contact’s full-service updates make building relationships a breeze
The CRM has been an industry staple for years. It's now faster to get up and running, and social-savvy agents can automate popular content sharing
by Craig C. Rowe | May 4
Stop already! 12 things agents shouldn’t be doing right now
Opinion
This unique moment is a time to rise up and be better, so start by doing better
by Nicole Solari | May 2
Want to ramp up new business? Leverage these digital platforms
As traditional, face-to-face methods of generating new business aren't an option, now is the time to leverage digital marketing instead, using both simple organic strategies and paid traffic
by Elisha Israel | Apr 30
How can you serve your clients now? Focus on safety, not sales
The ability to handle most things virtually is the perk of living in today's world. Here's how you can serve and connect with clients while protecting their safety amid COVID-19
by Aaron Stelle | Apr 30
Should we adjust our ad spend? Team advertising strategies to consider now
Teams that choose to adapt to the unique needs of a crisis market will find many opportunities to stay top-of-mind with prospects while nurturing leads. Here are a few ad spend strategies to consider
by Kathleen Black | Apr 30
How to shift your social media content during COVID-19
Opinion
What you share on social media now will affect how you are positioned once we get through this health crisis
by Italina Kirknis | Apr 29
Back At You announces direct Instagram publishing
The marketing technology company underwent the arduous process of becoming an authorized Facebook and Instagram Marketing Partner to allow agents to publish directly to the image-sharing platform
by Craig C. Rowe | Apr 24
Terradatum announces Listing Home Run for automated video marketing
Market analytics company is using MLS listing data to help agents quickly roll out property videos and web content for only $29.95 per listing
by Craig C. Rowe | Apr 22
27 tech terms every agent should know
The industry is becoming ever-more technology driven, digital and at arm's length. These common terms can help you understand what technology vendors are trying to sell you
by Craig C. Rowe | Apr 22
The deal is digital: A guide to handling it online from lead to close
The fax machine is finally put to rest. With the onset of e-closing platforms and RON, the real estate sales cycle is 100% online, mobile and in the cloud. Here's a quick list of vendors for each phase of the deal
by Craig C. Rowe | Apr 17
Mobile app Yaza geo-tags video content for listings and lifestyles
Opinion
Made for the iPhone, Yaza automatically maps every place you record a video, making it an ideal technology for property tours and neighborhood marketing
by Craig C. Rowe | Apr 17
3 ways to up your Instagram game during quarantine
A thoughtful and targeted social media strategy during this period of social distancing will allow for maximum engagement and impact
by Mauricio Umansky | Apr 16
How to use YouTube to boost your lead generation
Find out how Jackson Wilkey unlocked the code for generating thousands of leads from YouTube
by Bernice Ross | Apr 15
Dear Marketing Mastermind: Are there rules for what to say to clients?
Opinion
Here's what you can do right now to meet the demands of the present and future in your real estate business
by Christy Murdock Edgar | Apr 14
Want to accelerate your business recovery? Specialize now
Opinion
Prepare now for the market to bounce back. Don’t turn off the marketing funnel, but rather, double down on hyperlocal marketing efforts
by Anthony Hitt | Apr 13
16 soft prospecting ideas for your team
It’s more critical than ever to stay at the forefront of your clients’ minds as a community pillar
by Nicole Lopez | Apr 9
BoxBrownie releases native 360-degree tour platform
Award-winning image editing and marketing company has grown rapidly by editing others' work. Its new immersive tour product can be created with minimal imagery using affordable cameras and published in 24 hours
by Craig C. Rowe | Apr 8
New HomeSpotter ad product pushes virtual tour events
As part of proptech's collective push into virtual business, the digital marketing and lead-gen company launches new retargeting products that automate creation and management of ads to push virtual open houses and video tours
by Craig C. Rowe | Apr 8
How to build your pipeline through social media advertising
With the right strategy in place, social media is a powerful marketing tool for your business. Here's how to build a social media marketing funnel to continually develop meaningful connections and find leads
by Kelly O'Brien | Apr 8
Agent Icon makes social media imagery a no-brainer
Opinion
The on-demand marketing content provider debuted at Startup Alley two years ago and at ICNY20, revealed its newest feature, a slick, text-based social media content delivery service.
by Craig C. Rowe | Apr 3
How to keep your social media healthy when you're quarantined
Here's how real estate agents can keep their social media streams healthy, mindful and relevant even while stuck working from home
by Katie Lance | Mar 30
3 ways to get buzz for your luxury listing as the market changes
Now’s the time to get creative and adjust to the current environment. Don’t be afraid to partner up and embrace new technology to better serve your market
by Troy Palmquist | Mar 26
How to spot misinformation and prevent it from spreading
A slew of coronavirus myths, rumors and false medical advice has been making the rounds on the internet. By putting fact-checking practices to good use, you can snuff out misinformation when it makes its way to your screen and ensure you never share it
by Jay Thompson | Mar 25
Inman reader QBs — quarantine buddies
We recently took to our Inman Coast to Coast Facebook group to see who you're spending quarantine time with and received some fuzzy-warm responses
by Inman | Mar 24
Broker who tested positive for COVID-19 shares his story
After testing positive for coronavirus and receiving questions from friends, family and colleagues alike, Washington-based broker Nate Scott took to social media to share how his coronavirus symptoms evolved
by Lillian Dickerson | Mar 23
IdealEstate aims for agent cooperation with nationwide recruiting, referral power
Opinion
Once a site for helping buyers curate home collections, the Salt Lake City-based proptech is now leveraging its 800K+ user base as a platform for recruiting
by Craig C. Rowe | Mar 19
Christmas lights shine for hope amidst coronavirus fears
Amidst fear and uncertainty, homeowners have begun hanging Christmas lights back up to signal their health and well-being while spreading hope to passersby
by Lillian Dickerson | Mar 19
7 impactful ways to build your business while staying home
Think of this slow time as a do-over rather than a disruption, and maximize it to set yourself up for future success
by Lee Davenport | Mar 17
Joking about coronavirus: Where's the line when everyone's on edge?
During stressful times, it's natural to seek out humor as a means of relief. The question is, when does humor about a serious situation go too far?
by Lillian Dickerson | Mar 13
Dear Marketing Mastermind: How can I get the most out of my content?
You’re creating content, but how can you ensure that people respond? Find out how to optimize your blog posts, videos and social media to ensure that you are getting eyes on your platforms
by Christy Murdock Edgar | Mar 10