Agents baffled by confusing new Facebook property listing policy
Facebook parent company Meta announced on Dec. 29 that users will no longer be able to share listings on Facebook Marketplace with their business profile, a change that drew agent ire
by Marian McPherson Jan 4
23 social media stats to level up your marketing in 2023
Use social media wisely in 2023 to increase your brand's reach and grow your business
by Jessi Healey Dec 27
Nest Seekers' Mia Calabrese plans to make 2023 a billion-dollar year
Ahead of Inman Connect New York where she will discuss with other top producers how to become the star agent in a market, the luxury agent said she has ambitious plans for the new year
by Lillian Dickerson Dec 23
TikToker Giselle Ugarte launches the 'rise of the real estate influencer'
The Talent Brokerage is a marketplace for agents, brokers and industry experts to collaborate with top companies and brands through speaking engagements, brand partnerships and influencer campaigns
by Craig C. Rowe Dec 20
7 things your competition hopes you won’t do
If you slack off on certain facets of your business, your competition will benefit — and they know it. Here's how to avoid losing business
by Jimmy Burgess Dec 15
7 types of real estate agents this market will crush
Some agent types aren't going to survive a downturn. Here's how to avoid being one of them
by Jimmy Burgess Dec 9
Market domination: Adopt these 7 daily habits for explosive growth
Can success really be achieved by consistently doing seven daily activities? It absolutely can. Execute on this plan, and you will get results
by Jimmy Burgess Dec 1
These tech tools will upgrade your open house, from check-in to closing
A house may not sell that day to someone who came to see it, but no owner is going to scoff at the idea of more people seeing the house they need to sell
by Craig C. Rowe Nov 30
Don't understand Instagram? Here's what you need to know in 45 seconds
Not sure how to get started on Instagram, or looking to up your game? Find out how to make it work from one of real estate's best
by Sue Benson Nov 21
10 reasons Twitter should be part of your 2023 marketing strategy
It only takes a minute or two to tweet. Have fun, engage with like-minded others, provide great content and watch Twitter help you grow your business in 2023
by Bernice Ross Nov 16
In an era of divisiveness, be the brand to trust
TheSkimm co-founders Danielle Weisberg and Carly Zakin took to the virtual stage at the National Association of Realtors' annual conference, NAR NXT, on Friday
by Andrea V. Brambila Nov 11
7 things top agents regret putting off
Don't make the same mistakes these top agents did and get these tasks on your to-do list now
by Jimmy Burgess Nov 11
Douglas Elliman releases Elliman Productions video and photo app
Powered by Infinite Creator, Elliman Productions allows agents to capture photos and videos of listings on their smartphones and receive branded and edited content within 24 hours
by Lillian Dickerson Nov 10
Ditch 'traditional' marketing! 3 steps to building relationships at scale with Instagram
A key ingredient to converting any business is knowing what your “ask” looks like. Here are a few strategies to leverage on Instagram to turn those DM's into move ready leads
Rent develops program to help clients trend on TikTok
Rent describes the solution as turnkey, fully managed and a way to convert existing marketing content on the Rent network into dynamic, digital branding messages
by Craig C. Rowe Nov 2
How to build a local Facebook group that actually generates leads
Developing highly successful and engaged Facebook groups takes time, commitment and a value-added perspective
by Stacey Soleil Nov 2
Old, tired, out-of-style: 5 mistakes that are ruining your social media
Ensure that your social media presence is meaningful, engaging and up-to-date by avoiding these common mistakes
by Laura Stace Nov 2
TikTok for real estate? A new app for agents aims for that and more
1060, a real estate listing app, advertises properties through videos of 60 seconds or less and allows users to search for properties by price, real estate agent, brokerage and keywords globally
by Lillian Dickerson Oct 28
Give 'em pumpkin to talk about: 13 scary-good Halloween marketing ideas
Don't be a basic witch this Halloween. Think outside the coffin with these fun marketing ideas that'll show everyone why your business is a scream
by Darryl Davis Oct 26
11 real estate truths that can change your tax bracket
The more you know, the more your bank account will grow
by Jimmy Burgess Oct 21
7 tactical marketing strategies to prepare agents for success in 2023
During an Inman Connect panel on Tuesday, social media coach, speaker and foreclosure expert Marki Lemons-Ryhal shared key tips for agents to up their marketing games
by Lillian Dickerson Oct 18
Here's why video is one of the best lead generation strategies today
As the market shifts, agents need to reconnect to the fundamentals of their business, agents said during a panel at Inman Connect — and leverage video in any and every way
by Lillian Dickerson Oct 18
Let’s Tok about it: Creating fun, engaging content for your real estate business
Opinion
Embracing this app is embracing a living, breathing platform, where the full spectrum of personalities, opinions and characters are what gives air to its lungs
by Katelyn Castellano Oct 17
Listing Lessons: How I marketed a multimillion-dollar ranch and generated massive media coverage
Find out how Jackson Hole, Wyoming agent Latham Jenkins engaged his marketing expertise, media outreach and professional network to sell this one-of-a-kind ranch
by Latham Jenkins Oct 13
7 reasons you should seriously (re)consider LinkedIn
Opinion
If you’re treating all of your social profiles the same, you’re missing out on the unique advantages LinkedIn offers
by Troy Palmquist Oct 11
Put your Instagram content to work! 3 steps for growing your audience
Don’t have time to create new content for every platform? Check out these three tips for how you can repurpose content you post on Instagram and use it for your email list
7 essential types of writing every busy real estate agent should learn
You may not have gotten into real estate because of a love of writing but that doesn't mean you can't learn to express yourself with skill and confidence
by Christy Murdock Oct 7
7 social media tips every agent should live by
The more value you add to people on social media, the more connections and influence you will develop
by Jimmy Burgess Oct 7
content creation, content, ideas
Here's our massive idea generation list from the pros who can say they're tried and true — because they worked for them
by Dani Vanderboegh Oct 4
6 steps for making your real estate brand pop in a crowded market
Being friendly and approachable in your branding — and in person — is an essential element for making a positive first impression on prospective clients
by Luke Babich Sep 30
What not to write: What the latest YouTube scandal can teach you about damage control
Opinion
When Ned Fulmer ruined his nice-guy persona, he compounded the error with a truly terrible public statement that made it all seem so much worse
by Christy Murdock Sep 29
Stop overthinking it! 6 tools to create professional video with ease
Gone are the days of having to use busy, complicated professional-level technologies that require layering sound over visuals, dragging tiny arrows to cut milliseconds off of an opening or having to pay for high-end soundtracks
by Craig C. Rowe Sep 23
Don't wing it! Craft a video marketing strategy that gets results
The secret to growing your brand with video is a well-crafted video strategy
by Jessi Healey Sep 23
17 social media video ideas guaranteed to make you shine
You can't be consistent with your video content if you've run out of ideas. Coach Darryl Davis offers plenty of top-notch concepts to keep you in production
by Darryl Davis Sep 19
Promoting your event on Instagram? A step-by-step guide to getting attention
If you want to use Instagram to promote one of your upcoming events, you need to take it seriously. These 3 critical elements help ensure your event is a smash hit
7 non-salesy reasons to reach out to your database
A service-oriented approach leaves you and your clients feeling better about every interaction. Find out how to reach out in a positive, authentic way
by Darryl Davis Sep 12
How to turn your Facebook friends into Instagram followers
Ready to build more traction on your Instagram account? These essential tips will help you understand the differences between Facebook and Instagram audience building methods
What is 'Barbiecore'? Design trend pretty in pink as 'Barbie' flick nears
The design trend of the moment includes — you guessed it — lots of pink, frills, vintage finds, florals, curvy furnishings and beds evocative of clouds. Barbie wouldn't have it any other way
by Lillian Dickerson Aug 26
WATCH: The rise of the real estate influencer
How is the role of the agent evolving into influencer marketing? Moderator Kendall Bonner speaks with experts Sean McPeak, Giselle Ugarte, and Glennda Baker about being creators
by Rachael Hite Aug 19
Can you find the real Zillow Gone Wild comments about this house?
An upscale property in New York state bears a striking resemblance to a clunky vehicle in Star Wars. Can you figure out what Zillow Gone Wild fans had to say about the property?
by Jim Dalrymple II Aug 17
thank you
Opinion
Showing your clients that you care about them can sometimes be a struggle. These easy-to-execute gestures will show your customers they are number one in your book
by Jimmy Burgess Aug 12
TikToker slams Airbnb host for renting out former slave cabins
Attorney Wynton Yates specifically called out an Airbnb listing called 'The Panther Burn Cottage @ Belmont Plantation' in Greenville, Mississippi, which has since been removed from the site
Fredrik Eklund and Thomas Ma announce new agent social app
REAL, which so far has been downloaded 147,500 times, is like a mashup of WhatsApp, Instagram and Zillow for agents and consumers, Eklund said, but at 'lightning speed'
by Lillian Dickerson Jul 21
'It's so hopeful!' Drew Barrymore is every homeowner in viral TikTok
The beloved 'ET' actress may have just solidified her spot in the public's hearts with her unfiltered reaction after uncovering a hidden window during her home renovation project
Hit subscribe: 22 YouTube channels worth a follow
Opinion
Whether you're looking for tips to improve your own video marketing or are seeking out expert advice on running your business, these YouTubers have got you covered
by Jimmy Burgess Jun 30
At a glance: A financial guide for for your first year in real estate
This month-over-month financial plan will help walk you through where you should be and help you avoid any cash-flow pitfalls in your first year. Bookmark this handy list — and refer to it often
by Dani Vanderboegh Jun 14
Madison 'TheNYCAgent' Sutton leaves BHS for SERHANT.
Known as 'TheNYCAgent,' TikTok star Sutton takes social media magic to SERHANT. The move comes a month after SERHANT. and BHS leaders sparred over role of reality TV in real estate
by Marian McPherson Jun 7
9 low-cost and no-cost ways to grow your business
Opinion
Although the temptation to spend money on fancy logos, direct mail drip campaigns, Facebook ads and online lead generators is real, your best investment is building relationships — and that doesn't have to be expensive
by Christine George Jun 2
9 ways agents can leverage TikTok to build a real estate brand
At Connect Now, Madison Sutton of Brown Harris Stevens shared what she's learned in the past few years on TikTok and suggested tips for real estate agents seeking success on the platform
by Lillian Dickerson May 19
Brown Harris Stevens' TikTok has arrived. Here are its 6 best videos
The brokerage launched its own TikTok channel last week and will begin offering social media workshops to agents beginning this month. Here are the videos getting the most views so far
by Lillian Dickerson May 13
'I'm with Anywhere': Agents await direction on where Realogy is going
Realogy rebranded as Anywhere on Thursday, surprising agents, industry leaders and branding experts, who were mostly upbeat about what the new name means for the company's trajectory
by Marian McPherson May 13
23 Instagram accounts that will help you be a better real estate agent
Opinion
Follow these pros on Instagram for ideas, tips and inspiration to grow your following and your business.
by Jimmy Burgess May 12
Want a piece of Facebook history? Even if you don't, it's yours for $5.3M
The Silicon Valley home where a young Mark Zuckerberg, Dustin Moskovitz and Sean Parker gave birth to the social media network — now known as Meta — has listed for $5.3M
by Lillian Dickerson May 11
May the 4th be with you: The best Star Wars real estate memes of 2022
In honor of that sacred day, Inman has rounded up some of the best real estate and Star Wars crossover-themed memes of the year
No, really, he's a keeper: Florida real estate listing includes ex-husband
Investors Gone Wild Realty broker Crystal Ball is advertising her 'wonderfully rehabbed ex-husband up for grabs as tenant' at the home she's listing at 3819 Quail St. in Panama City, Florida
by Lillian Dickerson Apr 29
Katey Bridges' viral TikTok fail sparks 'ah' moment for agent duets
One woman's social media mishap has become a font of inspiration for dozens of real estate agents who are 'showing their fit off' by posting duets with the accident-prone Texas TikToker
by Lillian Dickerson Apr 28
Your social media content doesn’t have to suck, branding expert says
Branding and marketing pro Katie Lance shared tips on how real estate agents can stand out from a 'sea of sameness' at Inman Connect New York on Tuesday
by Taylor Anderson Apr 20
Agents, put your phones down
Frances Katzen and Brian Lewis reveal how they got deals worth tens of millions during Inman Connect New York session
by Andrea V. Brambila Apr 19
What sells? Owning your personality and being yourself
The Agency agent Matt Lionetti tells how eschewing common branding advice and owning his personality revived his career and changed his life
by Marian McPherson Apr 19
Ryan Serhant to agents: Find the 'and' in your personal brand
Find authenticity, lean into your passions and think about your future self, says 'Million Dollar Listing New York' star Ryan Serhant
by Lillian Dickerson Apr 19
14 insightful tips for agents looking to save money in their business
From resisting shiny objects (so to speak) to taking advantage of local intern pools, here's how industry experts say agents can save their pennies in an ever-shifting market
by Lillian Dickerson Apr 18
'Bigger is not always better': 5 tips to elevate your social media
Regardless of how you feel about it, in this day and age, social media is a powerful tool. Here's how to put it to work for your real estate business
by Ricardo Rodriguez Apr 14
A comprehensive guide to finding inventory in today's market
Here, Inman has created an extensive resource for ways to find inventory — from old-school methods to more creative approaches — when it seems like there's nothing left on the shelves
by Lillian Dickerson Mar 30
Real estate marketer Diakrit buys virtual tour company Virtuance
The deal comes as real estate imagery and the ability to see properties virtually have become indispensable during the pandemic. Diakrit's CEO hinted at more acquisitions in the future
by Andrea V. Brambila Mar 23
Speed to lead: How to make response time your top priority
Opinion
Conversion is the name of the game, and it requires rapid engagement with each lead. These hacks will help you speed up your response time so that you can connect with your prospects quickly and win their business
by Tom Toole Mar 23
Why social media is crucial to every real estate agent in 2022
With 3.6 billion people globally on social media, there is no better place to get eyes on your listings. Here's how to leverage those platforms and your audiences and convert them into closings
by Victoria Kennedy Mar 22
TikTok or door-knock? 3 brokers on how agents can win big this spring
Corcoran affiliates Jason Karadus, Liane Jamason and Marilyn Carson share how old-school prospecting and high-level service are winning the day in a topsy-turvy market
by Marian McPherson Mar 17
Inman Connect Now Series
Women share the secrets they've learned navigating the real estate world on Inman Connect Now
by Jodie Cordell Mar 14
Are real estate portals addictive? Consensus grows as users scroll
Psychologists, addiction experts and gamification specialists agree search portals like Zillow and Realtor.com can be irresistible to vulnerable users. But the question is, how big of a problem is it?
by Lillian Dickerson Mar 10
winning
Opinion
Running a real estate business requires you to excercise many of the same mental muscles that runners do when they train
by Jimmy Burgess Mar 6
Top Augusta Realtor Venus Morris Griffin goes viral with story of abuse
Venus Morris Griffin is a top Realtor in Augusta, Georgia, and vice president of Meybohm Real Estate. This week, she made headlines for something that changed her world over a decade ago
With modern multifamily branding, it has to be 'all digital, all the time'
Business cards have pretty much gone the way of the bustle. It's time to bring branding in line with today's digital trends
by Michael Zaransky Mar 1
Is social media actually bringing you business?
Real estate agents are led to believe that there is a correlation between social media success and real estate sales success. It's time to separate facts from wishful thinking
by Teresa Boardman Feb 25
'Who says?' Avoid spreading misinformation with fans and followers
Reputation is everything in real estate, and the wrong share on social media can undermine years of goodwill. Find out how to check out information before you pass it along to others
by Jay Thompson Feb 24
She was hacked on Instagram. Now a Compass broker is speaking out
Nancy Gordon told Inman she had been trying to do several things at once when the hack happened — like many real estate professionals tend to do — which likely made her more off-guard than she might have been otherwise
by Lillian Dickerson Feb 23
How to become an inclusive Realtor: NAR certifications, designations, resources
Not sure how to grow your knowledge and familiarize yourself with contemporary perspectives? These courses are a great place to start
by Christy Murdock Feb 16
Let's get personal: Why (and how) to build a personal brand
Agents must create a brand that sticks in the mind of the market. It’s not enough to just be better — you also have to be different
by Jeremy Knauff Feb 14
How to attract business instead of chasing it
Here are 5 steps to put into action today, to ensure that you’re attracting business so that you don’t have to be out there chasing it
by Jimmy Burgess Feb 11
31 can't-miss marketing strategies from real-life agent experience
Darryl Davis culls the best from three powerful agent brainstorming sessions to help you reach your target audience
by Darryl Davis Feb 7
19 agents share how tooting their own horns is bringing in business
Client testimonials don't just feel good, they're a powerful way to build authority online
by Christy Murdock Feb 4
How to get started with social media marketing as an agent
Many real estate agents find it intimidating to launch a social media presence, but the rewards are worthwhile
by Christine Carr Jan 26