Instagram debuted a new logo, AI content is getting watermarked and "kinda chic" is everywhere. It feels like rebrand season is here.
by Jessi Healey Aug 17
Three days on Zillow equaled 707 views. Three hours on Liane Jamason’s local Facebook group amounted to 3,200 local views. Here’s what she learned.
by Liane Jamason Aug 13
Google has handed every agent free data on which searches surface their Instagram, TikTok, X and YouTube content. Here's how to claim it, read it and use it without getting yourself flagged.
by Marci James Aug 12
Only 17 percent of consumers check follower counts before engaging anymore — trust, not reach, is what's driving attention now.
by Jessi Healey Aug 10
You don't need to dance on camera or chase trends, Marketing Director Kate Hulbert writes. You just need to consistently share information people are actually searching for.
by Kate Hulbert Aug 07
Consumers don't follow brands. They follow people. Real's Jason Cassity teaches you how to lean into authenticity to make your content more effective.
by Jason Cassity Aug 06
Google's shift to AI-driven search is already costing real estate agents referrals they'll never know they lost. Jeff Lobb explains AEO and how to fix it.
by Nick Pipitone Jul 30
An AI-optimism ad soundtracked by a song about the end of the world is this week's clearest reminder: The fix isn't avoiding AI; it's reviewing what it produces before it goes live.
by Jessi Healey Jul 27
Google Images gets a Pinterest-style redesign, podcast hosts outrank influencers in trust, and AI chatbots are shaping how buyers discover brands.
by Jessi Healey Jul 20
From content audits to personal interaction, Baker shared insights from a career built with online virality and exceptional engagement, Troy Palmquist writes.
by Troy Palmquist Jul 17
Google's new Search Console tool tracks social search traffic, while Meta's AI image feature pulls from public photos — here's what to know.
by Jessi Healey Jul 13
Zillow and Compass are going head to head in an antitrust battle over the portal giant's Listing Access Standard. Here's a timeline of the rivalry and how the case has evolved.
by Marian McPherson Jul 06