The best social media marketing, Jimmy Burgess writes, is coming from agents who have figured out how to create content that resonates with the people they actually want to serve.
Star Compass agent and social media savant Andrew Jevin shares how agents can show up more authentically online.
"Whimsy" has a name now, a consumer data trail and a growing audience that spans generations. Here's what a viral lifestyle trend has to say about real estate content strategy.
After a major cast overhaul, Inman sat down with Mary Bonnet to find out what happened and why she won't be returning.
Google called it the biggest change to Search since launch. For agents who built their marketing around ranking on the first page, the platform is moving in a new direction — and the shift is already affecting how buyers and sellers find information online.
Google announced it's done with blue links. LinkedIn is actively fighting the AI content wave it helped start. And Spotify learned its users have strong feelings about disco balls.
Zillow and Compass have launched dueling marketing media campaigns over the disappearance of Chicagoland listings from Zillow.
Years of curated posting have changed what social media users expect from platforms, and Instagram's Instants backlash made that impossible to ignore.
The Musk vs. OpenAI courtroom battle is about more than ownership and valuation. It's accelerating a skepticism that was already building.
Luxury Presence unveiled a revamped platform Wednesday that consolidates website, marketing, advertising and client relationship tools into a single AI-powered system.
The platforms are done being passive about what gets rewarded. Instagram is restricting reposts, Meta is tightening partnership content standards and new research is poking holes in the demographic targeting assumptions most agents are still operating on.
Just like with social media, REDX's Curtis Fenn writes, the agents who use artificial intelligence platforms with intention and a plan will flourish in the years ahead.