In this week's tech roundup, Lennar faces a class action over two 2026 data breaches, CoStar closes its $800 million Zonda deal, CRMLS unveils a new agent dashboard, and a Realtor warns of TikTok rental scams.
Find out how Arizona agent Jessie Vukobratovich learned to connect with leads on social media and have more local conversations.
Housing-intent data, holiday timing and search trends all suggest Pinterest deserves a real spot in your marketing strategy — and Zillow's new partnership with the platform is the clearest signal yet.
Instagram debuted a new logo, AI content is getting watermarked and "kinda chic" is everywhere. It feels like rebrand season is here.
Three days on Zillow equaled 707 views. Three hours on Liane Jamason’s local Facebook group amounted to 3,200 local views. Here’s what she learned.
Google has handed every agent free data on which searches surface their Instagram, TikTok, X and YouTube content. Here's how to claim it, read it and use it without getting yourself flagged.
Only 17 percent of consumers check follower counts before engaging anymore — trust, not reach, is what's driving attention now.
You don't need to dance on camera or chase trends, Marketing Director Kate Hulbert writes. You just need to consistently share information people are actually searching for.
Consumers don't follow brands. They follow people. Real's Jason Cassity teaches you how to lean into authenticity to make your content more effective.
Google's shift to AI-driven search is already costing real estate agents referrals they'll never know they lost. Jeff Lobb explains AEO and how to fix it.
An AI-optimism ad soundtracked by a song about the end of the world is this week's clearest reminder: The fix isn't avoiding AI; it's reviewing what it produces before it goes live.
Google Images gets a Pinterest-style redesign, podcast hosts outrank influencers in trust, and AI chatbots are shaping how buyers discover brands.