During a recent Connect Now workshop, a top social media expert said one of the biggest mistakes agents make is being hands-off with their social media pages
Opinion
Opening an account with Explore My Town means gaining access to a wide array of tools and resources, from a very sleek, simple script-creation tool and shot list to high-end editing and marketing services
Although personal videos are easy and cheap to create, a lot of agents still shy away from them. Here are a few excuses you might be using to avoid the camera and what you can do to overcome them
Opinion
The privacy revolution is here, impacting every single way you do marketing on the internet. You must change too. You're not going to be able to grow your business using yesterday’s playbook — so burn it
Whether you're brand new or you've been using it a while, if you adopt North Carolina agent Heidi Harris’ steps for yourself, you'll grow your followers — and your business
Opinion
This week on The Real Word, Byron Lazine and Nicole White discuss how an end to remote work is impacting real estate markets. Plus, iBuying activity and Instagram’s new focus
Zillow survey finds that half of millennials and Gen Zers plan to use money saved on transportation, child care and dining out to buy a home
Nextdoor is set to go public through a special purpose acquisition company. The platform will raise $686M from the deal, which is projected to close in Q4 2021
Here are 10 hypothetical situations to help illustrate how you can avoid some very real legal and ethical problems
The software can be scaled from individual agents to brokerages, and centers heavily on collaboration between colleagues, agents and leads as the basis of relationships
Opinion
Quality marketing drives business growth, but creating it can be overwhelming for busy real estate agents, especially amid a summer selling season that never ended. Here are a few tools to help
Ahead of Inman Connect, the eXp Realty team leader says agents have the chance to offer service that keeps clients coming back
You can have the best systems in the world, but if you’re not a good leader, no one will be motivated to do their best for you or your clients
Learn from Atlanta Realtor Glennda Baker how to find new followers, build new relationships and generate new leads that will ultimately convert to more sales
Despite all its growth, Clubhouse is still a young app. If you manage to become the go-to destination for discussions about your location or relevant topic, you will likely remain on top for as long as the app is in active use
Inventory can be found anywhere — real estate agents just have to get creative and put a little legwork into unearthing it
Video is a powerful way to connect with your audience. Are you leveraging it to the max? If you're ready to level up your video marketing strategy in 2021, here, expert Adam Hamwey shares his best tips
If you aren't on LinkedIn already or haven't updated your profile in a while, now's the time to dive in. Here are a few ways to level up your LinkedIn game — and boost your connections
Staying up-to-date with the latest resources, tips and tricks will help grow your brand, business — and bottom line
Florida agent Carly Allison's TikTok videos have racked up hundreds of thousands of views, and are now generating leads too
Real estate Instagram pros who spoke at Inman Connect Now on Tuesday stressed that agents should be authentic on the platform, and not worry too much about creating a ton of industry-specific content
The 2021 class member of NAR's REACH program started in real estate photography before graduating to the greater need of helping agents control their data and content
With discipline, persistence and an action-oriented acceleration plan, you can turn your real estate business into a high-growth, high-profit enterprise. Here are a few tried-and-true strategies
Opinion
The real estate business is insane right now. You’ve got frustrated buyers. You’re (rightfully) frustrated — and humor is a great escape. However, it's also rife with danger. Here's why you should think before you post
Opinion
Whether it’s employee training, branding, refreshing your website or focusing on a good cause, pouring extra funds into your business or team is one of the most beneficial ways to grow
For real estate agents, Pinterest can be a great way to attract leads and build connections. If you're new on the platform (or unsure how to use it to your advantage), here are a few strategies to consider
Getting your name out there consistently (and frequently) is the key to building name recognition and retaining clients. Make sure your past clients don't forget you and choose to use you again next time they need an agent
The audio-only discussion app remains popular among real estate professionals. But those who want the most out of it should follow a few key practices
Stuck for content ideas? Need to better promote your listings? Want more reach? Here are the top hidden features you should know about in 2021
Opinion
Still effective, especially when combined with integrated digital campaigns, direct mail remains an ideal opportunity for agents looking to build local awareness
Be sure to avoid these common mistakes, and you are well on the way to controlling the market and the ultimate success of your career
If the social media platform is no longer performing for you, it's likely you’ve fallen into one of these common traps
These 12 video templates, together with the two search rank term tools, will help you reach your target clients and build trust by answering their questions before they ask
This month, we’re focused on making you more money. Here are the top stories from our Back to Basics series published thus far. We'll keep this list updated all month long.
Social media is the new database, and you should treat your followers as you would your client address book. Here's how to get started
As any agent will tell you, video creation should have a special place in your marketing plan. Although it might seem intimidating at first, you'll quickly learn there are easy and cheap ways to level up your video game. Here are all the tools you'll need — from basic to pro
Opinion
This week, Byron Lazine and Nicole White discuss the status of real estate agents as independent contractors, how to generate more listings and who's crushing it on TikTok
Opinion
Consistency in social media marketing is a big challenge for busy agents. Zentap can help those who aren't good at it look like they are
Signs reading 'haunted' on one side and 'not haunted' on another originated in ghost-obsessed New Orleans around 2014
To aid in your expanding marketing efforts, here are 5 simple types of videos you can easily make and creative ideas for pushing them out into the world
Your ability to generate real estate listings will be key in 2021 being your best year in the business — take action now with one of these strategies
By now, you've probably already heard of Clubhouse, the invite-only audio app that's taking the social media world by storm. As a real estate agent, here are the basics you need to know — plus a few tips to get started
Social media platforms are oversaturated with all sorts of posts, so creating content that's fresh, creative and engaging can help cut through the noise, grow your following and nurture trust with your clients. Here are a few ideas
It’s critical to understand where, how and why millennials are searching for homes right now
Trade group's professional standards committee will vote on case interpretations in May to help evaluate complaints
If you’re looking to get started with real estate Facebook ads, start with these battlefield-tested strategies that will boost your business
Opinion
Developed by a former high-producing Vancouver agent, the application centers on social video but can tackle much more
Michigan Realtor Rick Beaudin alleges in a lawsuit filed against the brokerage that an 'unknown BLM representative' pressured RE/MAX of Michigan to fire the agent. The complaint lists 'Black Lives Matter Unknown Associate' as a defendant
Opinion
Tools such as Instagram Reels, TikTok and YouTube Shorts are becoming invaluable to real estate agents — especially because they're free. With a few of these best practices, you can ramp up your views and grow your well-deserved audience through short-form videos
Agents Sue Pinky Benson and Liz Vaynerchuk-Novello offer their best tips for becoming as visible as possible online
Whether you’re quarantined with your family, working from home or stuck in the cold, here's how you can keep your business hot and buzzing through the winter months
Not having the best agent experience when he bought his first home 'lit the fire underneath' Jared Housier and inspired him to make the process better for other buyers
Be more intentional with your social media strategy. Here's where to start and how to keep it consistent all year long while growing your reach
Members found in violation could receive up to $15,000 fine and termination of membership for up to three years -- but circumstances matter
'Instagram is a website and a newsletter wrapped in one,' Compass agent Ryan Garson, who found his newest agent through an Instagram partnership, tells Inman
You don't have to abandon your traditional real estate door-knocking values — you simply have to pivot them. Here's how you can put a modern-day twist on something you've been doing for years
Opinion
Here’s a look at some of the biggest time-sucks real estate agents are up against in today’s world in hopes that you don't fall into these traps
Developing confidence in your abilities and high-level knowledge of your marketplace will turn you into the sort of professional most clients seek out. Here are a few habits to adopt
This week, our readers share the many ways they stay up to date and informed. From podcasts to books, here's how you broaden your mental horizons as agents today
Building a real estate business from the ground up can be exciting, but it's also quite the undertaking. Knowing the proper steps to take can make all the difference, so here's a quick list to get you started
This week, we're reaching out to ask you how you nourish your inner agent. Tell us about the resources you often turn to — podcasts, books, videos, social media and more — to expand your horizons
Social media strategist Katie Lance shares her 5 tips for planning, creating and sharing engaging content that grows your business and audience
Digital tools keep us connected and productive, but overexposure can often have the opposite effect. Here are a few healthy habits you can adopt to boost your mood and keep your mental health in check
If you're in the throes of revamping your social media strategy and are wondering what to focus on, look no further. Here, social media expert Katie Lance gives her top social media tips for 2021
Opinion
Photo editing service provider Phixer developed an agent-focused photography app that connects agents' photo libraries with its team of professional editors
One of the accused agents, Rick Beaudin of KW Realty Livingston, says he's never met the couple, never received an offer from them and 'discrimination has no place in real estate'
Samir Mezrahi has gained a 560K following seeking out the most unusual homes on Zillow
Opinion
People are spending hours a day on Clubhouse. Why? What are they getting from it? Is Clubhouse a useful tool for building businesses or brands? Let’s dig into the invite-only platform so that you can get the most out of your time spent
Here’s a look at the latest trends in advanced audience segmentation and how to jumpstart your 2021 sales using Facebook Ads
Opinion
Every year, Inman contributor Brandon Doyle delves through newly published real estate and sales books so that you don’t have to. Here are his top finds
Opinion
An agent from Victoria, British Columbia, has built a new listing and social media marketing solution for the busy agents everywhere
The neighborhood-based social network has grappled with the proliferation of conspiracy theories and falsehoods surrounding the 2020 US presidential election, moderators claim
Start by strategizing promotional campaigns for your listings, work as a team to host progressive virtual open houses, and extend your livestreams by reposting on social media so that viewers can watch over and over again
Opinion
Punishing those involved in the Capitol riots falls on the courts, the state departments of licensing and individual brokers, should they choose to
To become an authority in your region, you need to become a master of engagement using video — here's how
Falling into a routine can often result in an unmotivated, stagnant workplace — which is why it's important to break those patterns. As a broker, here's how you can create a progressive and productive environment
VoicePad's automated appointment setting and phone follow-up solution will be integrated with Elm Street's Elevate, an omnichannel marketing and sales support product for agents, teams, and brokerages
The iPhone-based app's invite-only and celebrity-endorsed status gives it an air of mystique, which is why people are begging for a way in. Here's what you need to know before giving it a whirl
Most agents dread the off-season, but savvy agents see it as an opportunity. Use the winter months to make a plan, build relationships and research trends that will ultimately make you useful to your clients in the long run
Opinion
Rebranded from Zephyr Leads, Ascend Lead Sites focuses on offering IDX-powered websites for lead generation that rests on a fully featured CRM, content management system and a menu of digital advertising integrations
Here, we’re giving a nod to some of the industry’s best video creatives — those who know how to use the medium to make an impact and steer online conversation, all while staying true to their unique brands, styles and niches
Opinion
The ISA-based advertising and marketing company creates and helps agents monitor lead generation campaigns on Facebook. Its month-to-month contracts make it stand out among its hardline competitors
Opinion
Command's SmartPlan suite offers agents companywide access to colleagues' best ideas. Campaigns and Designs will power online marketing and branding
BoomTown is one of the more popular sales and marketing software solutions in real estate. It's rich array of marketing technology and CRM tools can be a lot to take on for some brokerages. Find out what its major offerings entail, and why it's not just for the big national players
Opinion
A number of new real estate software products emerged in 2020 — some from new companies and others from established players. Here are nine of them that stood out
Don’t overlook the importance of blog posts for bringing in new viewers — and potential business. With a little effort and consistency, you can give your website a considerable bump in SEO, social media engagement and traffic
Opinion
This week, Byron Lazine and Nicole White discuss Brad Inman's predictions from last year, how home design could change and top social media trends for 2021
Find out which tech tools are paying big dividends for real estate pros with help from Jeff Lobb of SparkTank Media and Kenny Truong of eXp Realty
Opinion
Squeeze the most out of your content, and maximize your social media presence with these tips
Doing business during the pandemic has been challenging, to say the least
Opinion
In 'Best Use of New Tech Brainstorm: An Inman Workshop' at Connect Now, moderators Jeff Lobb and Kenny Truong led a discussion that balanced the best of today's tech tools with some unique, off-market creative solutions
Opinion
From digital closings to a powerful way to analyze your CRM database, here are 11 products that stood out in a year of remarkable evolutions in real estate tech
Is 2021 the year you make digital advertising a part of your success? Here's everything and more you need to know about Adwerx, one of the industry's longest-standing platforms for web and streaming media display advertising
Despite the absence of face-to-face meetings, the pandemic opened many virtual doors for relationship-building. Here's how experiential marketing, forced intentionality and tech have changed the way agents form bonds and engage with clients
As a real estate agent, you're operating your own business, which means you have to be in charge of generating your own leads. Here are a few tried-and-true strategies
Opinion
Your marketing is the storefront for your entire brand, so don’t cut corners, and don’t expect to go on autopilot
Kyle Barisich had planned on embarking on a career in real estate someday, but he had no idea how quickly that day would come after theaters were shut down due to the pandemic
National Association of Realtors members discussed whether supporting certain political candidates, using the wrong pronouns or opposing same-sex marriage could be hate speech
Opinion
When it comes to the few out there who are always angry, bitter and divisive — flush the toilet, and block them. No one has time or energy for toxic people
We're all doing business from behind our screens this year, but that doesn't mean we should give up the relationship element of a real estate transaction. Here's how to add a human touch to your communication
Opinion
Multifaceted technology service helps agents market and manage their digital footprint with tools for social media, contact sharing and profile monitoring
Broker and ethics hearing officer Barbara Betts detailed the ways agents misrepresent themselves and the transaction, sometimes inadvertently
Making 50 cold calls a day, knocking on doors and cutting your commission are just a few of the most common pieces of advice real estate agents get. But does conventional wisdom work?
By keeping the framework current, you’ll ensure that your social media efforts have an informative and engaging foundation from which to grow
Looking for ways to improve your content marketing strategy? Learn how from this virtual workshop featuring Valerie Garcia and Peter Lorimer
Opinion
Here, we offer this year’s list in hopes of giving a bit of perspective as we head into a new year and a new chapter in our lives
The trade organization said on Friday that the changes will 'raise the bar on the professionalism and private speech of America’s 1.4 million Realtors'
'You get a lot of street cred if you're meeting up with people and you have hundreds of videos online,' Triplemint agent Tyler Whitman said during Connect Now Thursday
Opinion
The new social media content company has its design roots in Silicon Valley, but it's aiming to make the real estate industry look better online
Realtors must proactively tackle inequality in real estate, trade group leaders said Wednesday. 'Talk is cheap, and actions speak better than words,' CEO Bob Goldberg said
The brokerage founded primarily on offering agents new technological advantages adds digital advertising to its suite of Marketing Center solutions
The trade group will create 'case interpretations' to help members and enforcement volunteers apply controversial policy changes if they're approved
First-ever virtual Realtors Conference & Expo kicked off with a discussion on Monday about controversial proposed changes to the National Association of Realtors' Code of Ethics
Virtually touring a home is an essential part of the business now, so IGTV is a worthy place to focus video efforts. Here are a few tips to help you gain traction
Here's how to start putting the building blocks in place for a solid year of engagement
Opinion
A former agent built this unique take on how to present listings to clients using Zillow, realtor.com and Matterport. It's part screen-share, part video tour
Opinion
If the intent of the Code of Ethics is to hold real estate professionals to a higher standard, the proposed addition fails to achieve that. Here's why — plus what could be done
OJO Labs CEO John Berkowitz and Chief Product Officer Charles Myslinsky revealed 5 bright ideas worth taking note of during an Inman Connect Now session on Tuesday
BrandFace leaders Michael Carr and Tonya Eberhart share the steps to creating a brand that engages consumers, sparks growth and crushes the competition
From budgets to creative headline writing, 13-month-old real estate marketing agency wants to take the burden of online advertising off the shoulders of teams and brokerages
Is the COVID-induced hubbub of activity keeping you on your toes? These 3 tips will help you keep your post-pandemic momentum going and stay on track with your clients’ evolving needs
Whether you’re starting from scratch or differentiating your current brand, here are the keys to speaking the language of luxe
The National Association of Realtors says it's gotten 'an unprecedented number of complaints about Realtors posting discriminatory speech and conduct online'
Hustle culture, though often talked about in real estate, might not be a great habit for long-term success — personally or professionally. Here's why agents should consider a more sustainable, well-rounded approach
Opinion
This new app, inspired by social media, is perfect for real estate listings and agent lead generation. Fun and engaging, the app's success will fall largely on consumer adoption
Ylopo partners with CRM providers to help users nurture and convert campaign leads. The company's co-founder called Chime one of its many 'best-in-class' partners
YouTuber and producer Erik Conover has joined Nest Seekers after building one of the top luxury real estate and lifestyle channels with 1.5M followers
Opinion
This week, Byron Lazine and Nicole White discuss Zillow’s latest announcement, Netflix’s new social media docudrama and America’s largest artificial surf park
Opinion
The agent operating system combines a practical set of features and emphasizes loan-officer integration to keep agents on track of leads and listings
Social media experts Zena Cherian and Chris Rodgers share what real estate agents need to know about using hashtags to drive engagement and growth
Broker-owners DJ and Lindsey DellaSalla share the top marketing mistakes they've made over the past 14 years and how real estate newbies can avoid them
Opinion
A new docudrama on Netflix highlights the dangers of social media and the many ways these platforms are designed to gather data and manipulate its users. But what does it have to do with your business? Here are a few takeaways
Opinion
The iOS app comes with a 360-degree camera and tripod, as well as some sharp value-add features that make it stand out among the growing selection of virtual tour tools
Opinion
This week, Byron Lazine and Nicole White discuss the importance of disclosing referral fees, markets in trouble and ways to use TikTok for business
From marketing tips to advice on exercising your mindset muscle, last week's Connect Now was chock-full of useful information all agents need to hear. Here's a list of the most important takeaways
Curaytor co-founders say agents are starting to realize they 'do not need a middleman' and can go directly to consumers
This week, our readers share their social media strategies — what platforms they find themselves gravitating toward and what types of content increase their business conversions
Video allows you to communicate and build 'know, like and trust' relationships unlike any other marketing tool
You should definitely integrate Instagram into your social media strategy, if you haven't already. Here’s how to maximize the platform
Opinion
IPhone video content app enables multiple devices to broadcast on a single stream and add rich graphics on the fly. Sorry Android users — this one is iPhone-exclusive
This week, we're asking our readers to share how they're engaging with their audience on social media. What type of content are you sharing? What's resonating with your followers and friends?
Marki Lemons-Ryhal and Katie Lance both said Tuesday that agents should post original content on social media and resist the urge to just share listings
Agents and brokers need to embrace digital connections and a high-touch approach, leaders agreed at Inman Connect Now
Opinion
The social media management company started in Chile, then followed its first customer to Arizona. Making paid ads and organic lead generation easy, PropertySimple is now ready for users across the country
An engaging YouTube channel can play a big role in building your brand and elevating you as a recognized thought leader in the industry. If you’re new to the platform, here are three basics to help you hit the ground running
The WomanUP! Conference, which took place last week, was jampacked with insights and inspiration for agents. Here are 10 important takeaways agents should consider when making a survive-to-thrive mindset shift
This week, our readers share marketing efforts that really resonated with them. A mix of others’ achievements as well as their own, these campaigns hit the mark for our readers
The forefather of web advertising for real estate continues to evolve with enterprise solutions, including a quick, affordable way to run ads on popular streaming media services
Opinion
Now much more than open house oversight solution, the app includes a real estate-centric competitor to Linktree called Onlyl.ink, with ways to promote featured listings
Last week, we asked you, our readers, to share your favorite social media influencers. Here are the people you look to for information, inspiration and advice on Facebook, Instagram and YouTube
Though most agents have the similar goal of generating more leads, some still don't have a complete and functional database to market to. Here's why you should be organizing your list — and the most cost-effective marketing method to use
This week, we're asking you to share your favorite social media influencers. Who are the people you look to for advice on Facebook, Instagram, YouTube and even TikTok? And more importantly, why?
Opinion
This week, Byron and Nicole discuss the Inman founder's Connect Now speech as well as new behaviors emerging as buyers search for homes and how to use Instagram's new TikTok-like feature
Opinion
Some agents argue that there's no need to put the time and effort into building and maintaining a website when there's strong social media game. Wrong!
Opinion
With full-service, overnight editors, apps, creative middlemen and the rise of smartphone camera capabilities, have professional photographers lost their hold on your listings?
Facebook's newest social media tool Instagram Reels was announced 24 hours before President Trump announced a ban that will take effect in 45 days on TikTok
Digital marketing is becoming increasingly important — if not absolutely essential — in this new normal. So, this week, our readers share the social media tools they can't live without today