Here’s how this agent generated $108K on TikTok in 2021
Learn from Atlanta Realtor Glennda Baker how to find new followers, build new relationships and generate new leads that will ultimately convert to more sales
by Jimmy Burgess Jun 4
Teaming up? You'll need these leadership traits
Opinion
Creating a team is about more than lead gen and tech upgrades. The best systems in the world won't motivate your team or delight your clients if you’re not a good leader
Connecting with Veronica Figueroa
Ahead of Inman Connect, the eXp Realty team leader says agents have the chance to offer service that keeps clients coming back
7 marketing tools that'll help you strategize business growth with ease
Opinion
Quality marketing drives business growth, but creating it can be overwhelming for busy real estate agents, especially amid a summer selling season that never ended. Here are a few tools to help
by Jimmy Burgess Jun 13
Shaker updates with MLS connectivity and text automation
The software can be scaled from individual agents to brokerages, and centers heavily on collaboration between colleagues, agents and leads as the basis of relationships
by Craig C. Rowe Jun 29
LeadSpark gives you fully serviced Facebook lead campaigns: Tech review
There's definitely value in outsourcing your advertising creative, budget and traffic, but make sure the result aligns with everything else you're doing to find new business
by Craig C. Rowe Sep 23
Ethics violation? Lawsuit? Worse? 10 scenarios that get agents in trouble
Here are 10 hypothetical situations to help illustrate how you can avoid some very real legal and ethical problems
Nextdoor to go public via SPAC with $4.3B valuation
Nextdoor is set to go public through a special purpose acquisition company. The platform will raise $686M from the deal, which is projected to close in Q4 2021
by Marian McPherson Jul 6
Young adults put pandemic savings toward down payments
Zillow survey finds that half of millennials and Gen Zers plan to use money saved on transportation, child care and dining out to buy a home
The Real Word: How is the end of remote work impacting markets?
Opinion
This week on The Real Word, Byron Lazine and Nicole White discuss how an end to remote work is impacting real estate markets. Plus, iBuying activity and Instagram’s new focus
by Byron Lazine Jul 9
$10M in sales from Instagram: Steal from this agent's playbook
Whether you're brand new or you've been using it a while, if you adopt North Carolina agent Heidi Harris’ steps for yourself, you'll grow your followers — and your business
by Jimmy Burgess Jul 9
Privacy rules are changing marketing. Are you prepared?
Opinion
The privacy revolution is here, impacting every single way you do marketing on the internet. You must change too. You're not going to be able to grow your business using yesterday’s playbook — so burn it
by Chris Smith Jul 13
Still not making video? 4 excuses holding you back
Although personal videos are easy and cheap to create, a lot of agents still shy away from them. Here are a few excuses you might be using to avoid the camera and what you can do to overcome them
by Kris Lindahl Jul 15
Zero contacts? 6 ways to get clients as a newbie
Making connections is a crucial part of being a real estate agent. But if you're new to the scene, with no contacts at all, where do you even start? Here are a few tips for finding those potential clients
by Mauricio Umansky Jul 22
Agents can take charge of their social media using these tools, tips
During a recent Connect Now workshop, a top social media expert said one of the biggest mistakes agents make is being hands-off with their social media pages
by Daniel Houston Jul 20
Clubhouse ditches invite-only system, opens platform to all
The audio-only social app was once the buzziest thing in tech and real estate. Is going wide enough to save it?
by Jim Dalrymple II Jul 21
Social media calendar and post guide for real estate agents
Take the guessswork out of social media and put together a plan you can commit to. With scheduling, timing and more, you're sure to see results
by Jimmy Burgess Jul 25
The 10+ greatest real estate and sales books of all time (IMHO)
Opinion
Here are a plethora must-read books from authors who are willing to help in your ongoing quest for real estate knowledge
by Jay Thompson Jul 28
5 nifty (and thrifty) social media marketing ideas
If you know where to look, you'll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few.
by Katie Lance Jul 29
SEO made simple: 2 main things agents should focus on
Optimizing your website for SEO can be a daunting task for a lot of agents — but it's key to driving potential leads to your business. Here are 2 simple ways you can improve your site's visibility
by Kate Hulbert Jul 29
'It's a two-way conversation:' 8 tips for social media naysayers
If you question what value social media really adds to your business, don't. Point blank, it gives real estate agents way more reach than they could get offline. It's not for everyone, but here are some tips to make getting started easier
by Jenny Usaj Jul 30
Here's the tech real estate agents wish their brokerages offered
Cyber security and lead generation topped the list of tech tools agents wished their brokerages offered, according to a new National Association of Realtors study
From slideshows to high-end films: 7 listing video tools that win buyers' attention
Every Facebook ad, email campaign and landing page you create is a chapter in your listing's story, and video is likely going to be the one buyers flip to first. Here are the tools you need
by Craig C. Rowe Aug 7
6 tips for expanding your network with social media
From sharing personal stories to engaging with your audience and creating valuable content, utilizing these tools will ensure your sphere of influence continues to grow
by James Harris AND David Parnes Aug 12
How to use Instagram to motivate sellers to list with you
This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few creative ways Instagram can help you reach potential sellers
by Bernice Ross Aug 11
Facebook wants to turn your video meetings into virtual reality
Today, Facebook launched Horizon Workrooms, a virtual reality service that allows people to hold virtual work meetings as avatars 
by Libertina Brandt Aug 19
21 creative video concepts to reach more buyers and sellers
Here’s a handy list of video ideas that every agent can — and should — easily make to reach out to more potential buyers and sellers and keep in touch with past clients
by Jimmy Burgess Aug 20
5 simple ways agents can improve their online presence
At Connect Now, social media strategist Chelsea Peitz broke down how agents can utilize the '5 S' strategy to amp up their digital presence
by Libertina Brandt Aug 24
Ryan Serhant on building a personal brand: 'No one is just an agent'
The master of marketing shares five simple tips for building a personal brand that will further your business and bring in leads
3 ways to spice up your video content with this trending strategy
Edutainment, a marriage of education and entertainment, is playful but informative and can go a long way in capturing — and keeping — your audience's attention. If you're ready to dream up some "edutaining" video content, here are a few ideas to get you started
by Katie Lance Aug 28
Realogy Expansion Brands CMO: Don't fall for this marketing trap
Realogy's Jennifer Marchetti on what it's like juggling two brands, what she does as a CMO all day and how her job is similar to that of a fortuneteller
10 tried-and-true prospecting strategies that won't fail you
Prospecting can be an intimidating task for a lot of agents. However, there's really no right or wrong way to prospect, and each of us has to choose what works best for our personalities and styles. Here are a few ideas to help you get started
by Danny Brown Sep 2
Hit replay! 3 social media marketing videos from Inman Connect events
Here's how to further your social media reach, maximize your profiles and generate leads on Instagram — on a dime
by Inman Sep 2
How to crush it on Instagram and Facebook in 2022
Want to find out how to boost your presence on two of the most powerful social media platforms? Social media guru Katie Lance shares her top tools and tips for Facebook and Instagram
by Katie Lance Sep 4
Clients expect a tech-savvy agent: EXp chief marketing officer
EXp Chief Marketing Officer Courtney Chakarun explains how the cloud-based brokerage navigated a visual rebrand, international expansion and more during the pandemic
by Daniel Houston Sep 16
From Instagram to HGTV: 'Cheap Old Houses' stars on finding fame
Episodes of the new show 'Cheap Old Houses', which follows the creators of the hit Instagram account around the country, have been dropping on HGTV every Monday
10 tips that can save your business' online reputation
Opinion
What can you do to protect your real estate business? Here are 10 tips for protecting your online reputation on social media
by Jay Thompson Sep 15
12 steps for thriving through a market shift
What can real estate agents do to grow their businesses? Here is Jimmy Burgess' 12-step plan for thriving through a market transition
by Jimmy Burgess Sep 16
4 ingenious ways to take advantage of a market slowdown
Three broker-owners share how real estate agents can make the best of a seasonal slowdown with upgraded marketing, better training and much more
by Marian McPherson Sep 21
Redfin CEO, Zillow pour cold water on TikToker's iBuyer theory
A recent viral video suggested iBuyers could jack up the prices of homes. But one expert called the theory 'fairly conspiratorial,' and iBuyers themselves said they still have a tiny share of the market
by Jim Dalrymple II Sep 23
TikTok for real estate agents in 2022: An Inman Handbook
For interested real estate agents looking to expand their marketing reach, it's not too late to find success using the app — all it takes is a bit of dedication, creativity and willingness to try new things
by Lillian Dickerson Sep 24
For agents, is Clubhouse ‘alive and well’ or ‘yesterday’s special’?
Clubhouse used to be one of the hottest networking apps out there. But now that the hype has died down, Inman asked agents if it was still a platform worth their time
by Libertina Brandt Sep 28
Is your online presence on point? Here's how to find out
Here’s what real estate agents need to do to expand their online presence and get the most from digital marketing efforts
by Jimmy Burgess Oct 1
Real estate icon Barbara Corcoran goes viral on TikTok
Over the weekend, Barbara Corcoran posted a video on TikTok that gives users a snippet of her success story. It now has millions of views.
by Libertina Brandt Oct 5
How the pandemic made social media even more important
The pandemic has increased the amount of time people spend on mobile devices and driven more consumers to find businesses online
by Jim Dalrymple II Oct 6
Real estate agent in hot water over costly missing apostrophe
Agent Anthony Zadravic is faced with hundreds of thousands of dollars in court costs after he neglected to place a crucial apostrophe in a Facebook post bashing his former workplace
by Lillian Dickerson Oct 11
3 steps for branding yourself as the local expert on Instagram
Implement these strategies today to start grabbing local prospects' attention online and generating leads
by Heather Colby Oct 11
5 ways to hype your listing before it hits the market
Here are a handful of coming-soon marketing tactics that’ll get a little buzz going for your listing before it hits the market
by Darryl Davis Oct 12
3 secrets for perfecting your personal brand
Agents need to embrace personal branding and control their online presence now more than ever
by Mauricio Umansky Oct 13
Are you Googleable? 5 simple steps to upgrade your online presence
Here are a few tips to help ensure that when your ideal clients search for a real estate agent, they'll find and get to know, like and trust you
by Mary Hind Long Oct 13
'Show people who you are, not what you do' on Instagram and TikTok
Social media mavens Shannon Milligan and Giselle Ugarte shared proven best practices for marketing with micro-video on TikTok and Instagram
by Craig C. Rowe Oct 27
Facebook's community manager shares 4 brand-building lessons for agents
At Inman Connect Las Vegas, Facebook's community manager Kara Cronin shared how to invest in authentic relationships and market yourself to a community
by Craig C. Rowe Oct 28
‘How do I talk my buyers into paying more?’ That's easy — don't!
Opinion
Here's why that’s a terrible question and agents need to stop asking for (and giving) advice on Facebook
by Jay Thompson Nov 2
NAR launches website to enlist Realtors in 'court of public opinion'
The National Association of Realtors' legal team says members can help the trade group fight its antitrust war while the association fends off the DOJ, REX and various commission lawsuits
by Andrea V. Brambila Nov 18
Generate steady leads and referrals: 9 systems you need in place by 2022
Whether you're brand new to the biz, playing catchup after immense growth or simply looking for fresh automation ideas, here are the systems every agent needs
by Rainy Hake Austin Nov 23
4 simple steps to audit your Instagram to win more leads
Is your Instagram working hard for you? The social media platform can be a gold mine for agents — if you leverage it correctly. Start the new year off right by doing an Instagram audit to ensure every post is a win
by Nicole Mickle Dec 10
Let it go: 22 bad habits agents need to ditch before 2022
Opinion
Forget New Year's resolutions! As another heavy year races to a close, instead of piling more on your to-do list, let's lighten your load. Here are 22 things to let go of before 2022
by Rachael Hite Dec 14
Show 'em your value: 7 P's of real estate agent marketing
Success starts with developing a clear understanding of who you are, who your ideal client is and what you offer. Package your services, position yourself for maximum exposure, and develop a process that keeps you top-of-mind
by Jimmy Burgess Dec 17
7 big real estate myths you need to know the truth about
There are so many misconceptions agents believe about this industry. But that's exactly what's stopping them from growing. So here are the untrue things you've probably heard about real estate — and why you should ignore them
by Jimmy Burgess Dec 26
22 real estate how-to's that'll get you through 2022
If you're curious what other real estate agents are reading, we've got you covered. Here are the most-read how-to's from 2021
by Dani Vanderboegh Jan 14
25 inspiring quotes for real estate agents
Need a little boost in motivation? From Michael Jordan to Confucius, here are some wise words from the world's most successful individuals to give you that dose of inspiration (or simply just entertainment)
by Jay Thompson Jan 21
How to deal with online trolls in 2022
Internet trolls have evolved and intertwined into an ecosystem that fuels your business. How you interact will carve out your space from this point forward. Here are a few ways you can stay prepared
by Rachael Hite Jan 24
How to get started with social media marketing as an agent
Many real estate agents find it intimidating to launch a social media presence, but the rewards are worthwhile
by Christine Carr Jan 26
Let's get personal: Why (and how) to build a personal brand
Agents must create a brand that sticks in the mind of the market. It’s not enough to just be better — you also have to be different
by Jeremy Knauff Feb 14
QR Codes and Smile Stops: 31 can't-miss marketing angles
Darryl Davis culls the best from three powerful agent brainstorming sessions to help you reach your target audience
by Darryl Davis Feb 7
19 agents share how tooting their own horns is bringing in business
Client testimonials don't just feel good, they're a powerful way to build authority online
by Christy Murdock Feb 4
How to attract business instead of chasing it
Here are 5 steps to put into action today, to ensure that you’re attracting business so that you don’t have to be out there chasing it
by Jimmy Burgess Feb 11
How to become an inclusive Realtor: NAR certifications, designations, resources
Not sure how to grow your knowledge and familiarize yourself with contemporary perspectives? These courses are a great place to start
by Christy Murdock Feb 16
She was hacked on Instagram. Now a Compass broker is speaking out
Nancy Gordon told Inman she had been trying to do several things at once when the hack happened — like many real estate professionals tend to do — which likely made her more off-guard than she might have been otherwise
by Lillian Dickerson Feb 23
'Who says?' Avoid spreading misinformation with fans and followers
Reputation is everything in real estate, and the wrong share on social media can undermine years of goodwill. Find out how to check out information before you pass it along to others
by Jay Thompson Feb 24
Is social media actually bringing you business?
Opinion
Real estate agents are led to believe that there is a correlation between social media success and real estate sales success. It's time to separate facts from wishful thinking
by Teresa Boardman Feb 25
With modern multifamily branding, it has to be 'all digital, all the time'
Business cards have pretty much gone the way of the bustle. It's time to bring branding in line with today's digital trends
by Michael Zaransky Mar 1
winning
Opinion
Running a real estate business requires you to excercise many of the same mental muscles that runners do when they train
by Jimmy Burgess Mar 6
Top Augusta Realtor Venus Morris Griffin goes viral with story of abuse
Venus Morris Griffin is a top Realtor in Augusta, Georgia, and vice president of Meybohm Real Estate. This week, she made headlines for something that changed her world over a decade ago
Are real estate portals addictive? Consensus grows as users scroll
Psychologists, addiction experts and gamification specialists agree search portals like Zillow and Realtor.com can be irresistible to vulnerable users. But the question is, how big of a problem is it?
by Lillian Dickerson Mar 10
Why social media is crucial to every real estate agent in 2022
With 3.6 billion people globally on social media, there is no better place to get eyes on your listings. Here's how to leverage those platforms and your audiences and convert them into closings
by Victoria Kennedy Mar 22
Inman Connect Now Series
Women share the secrets they've learned navigating the real estate world on Inman Connect Now
by Jodie Cordell Mar 14
Speed to lead: How to make response time your top priority
Opinion
Conversion is the name of the game, and it requires rapid engagement with each lead. These hacks will help you speed up your response time so that you can connect with your prospects quickly and win their business
by Tom Toole Mar 23
TikTok or door-knock? 3 brokers on how agents can win big this spring
Corcoran affiliates Jason Karadus, Liane Jamason and Marilyn Carson share how old-school prospecting and high-level service are winning the day in a topsy-turvy market
by Marian McPherson Mar 17
Real estate marketer Diakrit buys virtual tour company Virtuance
The deal comes as real estate imagery and the ability to see properties virtually have become indispensable during the pandemic. Diakrit's CEO hinted at more acquisitions in the future
by Andrea V. Brambila Mar 23
A comprehensive guide to finding inventory in today's market
Here, Inman has created an extensive resource for ways to find inventory — from old-school methods to more creative approaches — when it seems like there's nothing left on the shelves
by Lillian Dickerson Mar 30
'Bigger is not always better': 5 tips to elevate your social media
Regardless of how you feel about it, in this day and age, social media is a powerful tool. Here's how to put it to work for your real estate business
by Ricardo Rodriguez Apr 14
14 insightful tips for agents looking to save money in their business
From resisting shiny objects (so to speak) to taking advantage of local intern pools, here's how industry experts say agents can save their pennies in an ever-shifting market
by Lillian Dickerson Apr 18
Ryan Serhant to agents: Find the 'and' in your personal brand
Find authenticity, lean into your passions and think about your future self, says 'Million Dollar Listing New York' star Ryan Serhant
by Lillian Dickerson Apr 19
What sells? Owning your personality and being yourself
The Agency agent Matt Lionetti tells how eschewing common branding advice and owning his personality revived his career and changed his life
by Marian McPherson Apr 19
Agents, put your phones down
Frances Katzen and Brian Lewis reveal how they got deals worth tens of millions during Inman Connect New York session
by Andrea V. Brambila Apr 19
Your social media content doesn’t have to suck, branding expert says
Branding and marketing pro Katie Lance shared tips on how real estate agents can stand out from a 'sea of sameness' at Inman Connect New York on Tuesday
by Taylor Anderson Apr 20
Katey Bridges' viral TikTok fail sparks 'ah' moment for agent duets
One woman's social media mishap has become a font of inspiration for dozens of real estate agents who are 'showing their fit off' by posting duets with the accident-prone Texas TikToker
by Lillian Dickerson Apr 28
No, really, he's a keeper: Florida real estate listing includes ex-husband
Investors Gone Wild Realty broker Crystal Ball is advertising her 'wonderfully rehabbed ex-husband up for grabs as tenant' at the home she's listing at 3819 Quail St. in Panama City, Florida
by Lillian Dickerson Apr 29
May the 4th be with you: The best Star Wars real estate memes of 2022
In honor of that sacred day, Inman has rounded up some of the best real estate and Star Wars crossover-themed memes of the year
Want a piece of Facebook history? Even if you don't, it's yours for $5.3M
The Silicon Valley home where a young Mark Zuckerberg, Dustin Moskovitz and Sean Parker gave birth to the social media network — now known as Meta — has listed for $5.3M
by Lillian Dickerson May 11
22 Instagram must-follows for real estate agents
Opinion
To get results, says Jimmy Burgess, follow these pros for ideas on how to grow your following. Implement some of their strategies on your own Instagram page, and watch what happens
by Jimmy Burgess May 12
'I'm with Anywhere': Agents await direction on where Realogy is going
Realogy rebranded as Anywhere on Thursday, surprising agents, industry leaders and branding experts, who were mostly upbeat about what the new name means for the company's trajectory
by Marian McPherson May 13
Brown Harris Stevens' TikTok has arrived. Here are its 6 best videos
The brokerage launched its own TikTok channel last week and will begin offering social media workshops to agents beginning this month. Here are the videos getting the most views so far
by Lillian Dickerson May 13
9 ways agents can leverage TikTok to build a real estate brand
At Connect Now, Madison Sutton of Brown Harris Stevens shared what she's learned in the past few years on TikTok and suggested tips for real estate agents seeking success on the platform
by Lillian Dickerson May 19