The 2026 World Cup is creating genuine cross-cultural connection in real time, the platforms are building on top of it and Google is making its biggest move yet into home search. Here's what it all means for agents.
Broker Holly Brink shares her story of how filtering every thought through AI eventually made her stop trusting her own instincts.
Douglas Elliman agent and former professional golfer Johnny DelPrete shares the key to building a solid network in the luxury market.
The agents winning on video right now aren't the ones with the best gear, Maris Callahan Messervey writes. They're the ones who started before they felt ready and got better as they went.
Instagram launched a $3.99-per-month subscription this week, and it's not the only platform putting features behind a paywall. Here's what changed, what it means for your marketing and whether any of it is worth paying for.
The best social media marketing, Jimmy Burgess writes, is coming from agents who have figured out how to create content that resonates with the people they actually want to serve.
Star Compass agent and social media savant Andrew Jevin shares how agents can show up more authentically online.
"Whimsy" has a name now, a consumer data trail and a growing audience that spans generations. Here's what a viral lifestyle trend has to say about real estate content strategy.
After a major cast overhaul, Inman sat down with Mary Bonnet to find out what happened and why she won't be returning.
Google called it the biggest change to Search since launch. For agents who built their marketing around ranking on the first page, the platform is moving in a new direction — and the shift is already affecting how buyers and sellers find information online.
Google announced it's done with blue links. LinkedIn is actively fighting the AI content wave it helped start. And Spotify learned its users have strong feelings about disco balls.
Zillow and Compass have launched dueling marketing media campaigns over the disappearance of Chicagoland listings from Zillow.