Opinion
Diversifying your social media is essential amid TikTok's uncertain future. Jessi Healey explains how to expand and safeguard your online presence
Following on the heels of Mauricio Umansky and Rick Hilton — her stepdad and uncle, respectively — the Inman Global Influencer has risen to the top of the Beverly Hills luxury market in short time
Watch the latest Inman Access class with social media expert, Giselle Ugarte, to learn how to elevate your connections with clients, humanize your online brand and grow your business
Jimmy Burgess shares 15 agents, team leaders and trainers who can help you find the perfect mix of content to grow your Instagram channel
56% of consumers surveyed by Coldwell Banker said that price is the most important factor for them when choosing a home, casting doubt on the belief that location is everything
Nearly 70% of brokerage leaders who responded to the latest Inman Intel Index earlier this month expect to invest in technology in 2024, with many now saying artificial intelligence is top of mind
After 'Million Dollar Listing New York' made him part of a 'real estate-pop culture zeitgeist,' Serhant catapulted to fame. He doesn't take his responsibility as an Inman Influencer lightly
How long have you been an agent? Follow these simple steps on listing appointments to answer the question and turn seller leads into signed listings, writes author and trainer Bernice Ross
Broker and reality television star Ryan Serhant headlines an all-star roster of the industry's most compelling voices for the second-annual Inman Global Real Estate Influencers program
It's time for brokerages and teams to rethink how they support their agents, consultant Chris Pollinger writes, ensuring they are equipped to succeed in today's competitive landscape
A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this year
Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York
What we invest in, we can expect to grow. That’s why Jimmy Burgess recommends choosing one of these areas to invest in if you want big returns this year
If you want to be a top-performing agent in 2024 — one who stays for the long haul — prioritize skill development to best adapt to the changing market, coach Darryl Davis writes
To formulate this list of how-tos to start the year off right, Inman's Service Editor Dani Vanderboegh rounded up the top advice and most-read contributors of 2023.
From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren't one-size-fits-all
A year after ChatGPT burst onto the scene, real estate professionals told Inman that AI and AI-backed companies are on the way to becoming a baked-in part of the modern real estate business
The former NAR vice president of advocacy also ran in 2019, and at that time, she sued the FEC for ordering her to stop running business ads in advance of that year's primary
Lionetti said he believes Real's model is the future of the industry. His business partner, Anna Oliver, will be moving from The Agency to Real, too
If social media, direct mail and networking aren’t yielding enough leads, try these simple, inexpensive strategies from author and coach Darryl Davis
Video of an agent who was once affiliated with Corcoran and SPiRALNY surfaced over the weekend with him spouting racist terms and bragging about tearing out a Black man's dreadlocks
Opinion
The Threads app has exploded with posts of Women Supporting Women, an effort to grow community and connect with other like-minded women. Should real estate agents join in?
Mesnick and his partner Chris Dalto have left Compass and brought their Seattle-based luxury team, MDG Residential, to Real. Within its 1st year, the team closed more than $100M in sales
Marketing director Kate Hulbert shares this quick and simple update to make your social media and digital marketing more effective and targeted
Members of the inaugural class of Inman Influencers told agents during a roundtable discussion to wield video, defy the market, get a coach and shed fears of rejection to succeed in the new year
Kymber Lovett-Menkiti leads an Inman Connect panel on attracting and keeping the best of the best in 2024 by establishing a value proposition, creating exposure and cultivating culture
In her Inman Connect session, the Get Social Smart Academy CEO explains the power of thoughtful planning, daily engagement and authenticity when creating a social media strategy
Agents are doubling down on networking to drive business in tough times, according to results from the Inman Intel Index, excerpts of which are available to Select subscribers for the first time
After years of mutual admiration and some friendly competition, 2 of the biggest real estate humor brands have decided to join forces at BAM
The real estate media company will aim for coverage that bridges the gap between hard, industry-focused outlets and the swath of popular reality TV programs that have hit the industry recently
Opinion
In today’s economy, every dime matters. Here are a few budget-friendly expenditures that author and coach Darryl Davis recommends for your next client appreciation event
The real estate broker, investor, HGTV star and Inman Influencer shared her thoughts on a wide range of topics, from real estate to personal hobbies and more. Here's what she revealed to Inman
This week, Sue 'Pinky' Benson shares her insights into creating more relevant, engaging content for your Instagram followers
The popular social media page is getting its own 9-episode HGTV show, with 8 half-hour episodes and an hour-long season finale
The future is here and AI is the vehicle. Take advantage of the opportunities it provides for smart growth in every area of your real estate business
Opinion
Those beloved referral groups on Facebook may not be the answer to your professional prayers, writes Inman contributor Sue Benson. But fear not! There's a better way for agents to collaborate
The refreshed campaign features a 'Move Meter Match-Up' extension that will encourage NFL game viewers on streaming services to compare cities of different teams from a real estate angle
The winners in today’s market will take steps to increase sales now, while setting the stage for more future business. Here's where to start
Every week Sue 'Pinky' Benson answers your most pressing Instagram questions. This week, she's helping you choose some new folks to follow
At ICLV, the social media consultant offered a prescription for using AI and ChatGPT in your real estate business, from marketing to customer service to automated lead gen
The AI revolution is officially upon us. There's a tasteful way real estate agents can utilize the tool in their social media strategy while staying true to themselves, speakers shared at Inman Connect
At Inman Connect, star brokers Josh Peters and Nile Lundgren shared the power of authenticity and dedicating yourself to a niche during a challenging real estate market
So you've decided to join us at Inman Connect Las Vegas. Bravo! Here's a day-by-day breakdown of the conference along with some tidbits to get the most out of your week in Sin City
A 35-home listing on Zillow has prompted debate over displacement and institutional investment — and pushback over a TikToker's claim that an 'entire neighborhood' was about to hit the market
'Our platform has been powered by AI for years, giving our training team the benefit of thousands of real conversations to coach the AI and improve outcomes,' - Chime CTO Henry Li
Inspired by this summer's hottest TikTok dating trend, trainer Rachael Hite breaks communication down into 3 simple steps to start seeing results in your frosty pipeline
Ahead of her stage appearance at Luxury Connect, @properties' McCormick — Chicago's No 1 luxury broker — shares what buyers truly care about, the key to storytelling and other advice
This week on The Download: It's the fastest-growing app ever. Have you signed up for Threads yet?
Social media should be fun, here are some new platforms to explore
Opinion
Yes, you can ignore Threads, and you will stay in business, Inman contributor Teresa Boardman writes of Meta's latest social media offering. 'If you are on the fence, I am writing this for you'
Let Sue 'Pinky' Benson guide you on how to teach Instagram where your content should be going
Ahead of Inman Connect Las Vegas, Align Real Estate founder Tiffany Pantozzi told Inman she concealed her pregnancy last year out of fear clients would discount her ability to juggle the work
Forget the jargon and hype, and use these terms to get to next-level marketing prowess. Here are the metrics that truly move the needle
Even though there are different opinions on how to use hashtags, one thing is certain: When used properly, hashtags can greatly increase your social media engagement and visibility
So you've got a lot of followers but don't know what to say? Find out how to increase engagement in Instagram Stories
Unlock this featured Inman Access class to hear from Michelle Berman as she shares strategies to utilize Instagram to power up your engagement, create new connections, and convert new leads
Opinion
Instagram Stories operate differently than other features like Posts and Reels. Find out how to make them work for your real estate business
Opinion
Some agents call for caution, while others call to end the practice amidst rising concerns over gun violence
Reffkin's move to the social media-forward team will create a cross-generational collaboration that capitalizes on combining varied skill sets to best help clients, Inman exclusively learned
In addition to Mosaik and Roomvu, Plunk is also providing actionable market data to DropOffer, Calque and SphereBuilder, according to a company announcement
Ahead of her appearance at Inman Connect Las Vegas, media strategist Shannon McKinstrie shares how agents can tap into social media as a lead generator without falling into a time-suck
Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here's how to do it
Meet McKenzie Ryan. From her Olympic training days to Season 2 of 'Kendra Sells Hollywood,' here’s the Real Tea in her own words
Find out how to tell the difference between legit Instagram followers and those who are boosting your count without adding value
Company set the standard for easy digital advertising campaigns for real estate agents and brokerages, using retargeting and fast onboarding to place agents across the internet
Opinion
If you want to stand out on Instagram, the things you do matter — from the content you choose to the follow-up analytics you evaluate
As a child, Baker and her single mom bounced around rentals until the Georgia native reached the 10th grade. Now, she helps make the dream of homeownership come true for people every day
We've pooled together the top advice from our expert contributors to help answer some of the questions real estate agents ask most about Instagram
How to handle annoying and fake comments on social media so you’ll always look gracious while keeping your cool
Find out how to instantly fix the biggest mistake that agents are making right now on Instagram