Every Friday, we round up the most popular, most read, most critical stories of the week to give you a quick catchup on the big headlines you might have missed in the hustle and bustle of the workweek. Here’s this week’s Top 5 as chosen by our readers.

P.S. Don’t miss The Download, our weekly column that breaks down one of the week’s top stories and equips you with what you’ll need to meet next Monday head-on.


The 60-deal-a-year referral-based blueprint anyone can implement

historic homes with smiling real estate agent to symbolize referral-based real estate business

Jimmy Burgess outlines how this Virginia historic homes specialist blends community service with a personal touch to generate exceptional return on her marketing investment.


Next question for Opendoor: ‘Kill agent partnership,’ or work with real estate pros?

Opendoor investors Keith Rabois and Eric Jackson

After a stock rally and CEO ouster, investors are turning their attention to what’s next for Opendoor. Some say the company must work with agents. Others disagree.


Trump says he has ousted Fed governor, defying precedent

Trump has attempted to remove Lisa Cook from the rate-setting board over allegations made by the head of FHFA. Cook has denied wrongdoing and said she would continue serving on the board.


How this agent sold $20M in real estate in the past 12 months through Instagram

Screenshots of Jordan Silver's posts on TikTok and Instagram

Screenshots of Jordan Silver’s posts on TikTok and Instagram

Jordan Silver said essentially all of his business comes in through Instagram today, but he continues to practice traditional forms of real estate marketing, too. Agents need to keep evolving and have fun with their content marketing to succeed, he said.


How to launch a real estate listing like Taylor Swift drops an album

Apply the Taylor Swift marketing strategy to your next listing to build anticipation, connect with clients, and win attention like a pro.

Taylor Swift didn’t just announce an album, she created a cultural moment. Here’s how to turn your listing into a must-see event with storytelling, anticipation and some follower-fueled magic.


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