Proptech firm PLACE has acquired mortgage technology company Maxwell, expanding the real estate technology platform’s reach into mortgage lending and financial services, the companies announced Thursday.
Maxwell, which provides mortgage technology and services to more than 400 financial institutions, facilitates more than $130 billion in annual transactions, according to the announcement. PLACE said the acquisition will allow it to expand deeper into the mortgage and institutional sides of the real estate industry. Financial terms of the deal were not disclosed.
Maxwell co-founder John Paasonen will remain CEO of the company following the acquisition, and all of its more than 100 employees will be retained, a PLACE spokesperson told Inman. Maxwell will also continue operating as an independent company, with PLACE investing in its work serving mortgage lenders, banks and credit unions, the spokesperson said.
“Maxwell is fundamentally aligned with the PLACE vision of a simpler, more connected real estate transaction,” PLACE CEO and co-founder Ben Kinney said in the announcement. “The mortgage experience is a critical point to build trust with consumers.”
Ben Kinney
Founded in 2015, Maxwell has built a suite of products and services aimed largely at small and mid-sized mortgage lenders, banks and credit unions.
The company’s offerings include point-of-sale technology, business intelligence, mortgage fulfillment and due diligence services, as well as private-label origination. PLACE said Maxwell touched nearly 10 percent of mortgage origination transactions in 2025. The company also said that Maxwell customers will see no disruption to their existing contracts, services or relationships following the acquisition.
Maxwell has expanded substantially through both fundraising and acquisitions in recent years.
The Denver-based company raised $52.5 million in 2021, funding it said at the time would support hiring across product, engineering, sales and marketing. Maxwell then acquired LenderSelect Mortgage Group in 2023, a deal that expanded its reach among community banks and credit unions and its secondary-market trading business. Later that year, Maxwell acquired Chicago-based digital mortgage platform Revvin, formerly known as MortgageHippo.
By 2024, Maxwell was also rolling out artificial intelligence capabilities through its business intelligence platform, which analyzes lender data to identify trends and opportunities.
John Paasonen
The Maxwell acquisition also follows PLACE’s purchase earlier this year of Radian Group’s Real Estate Services business, which added due diligence, REO asset management and valuation services to the company’s growing institutional real estate business.
Paasonen said bringing Maxwell into PLACE would allow the companies to more closely connect the mortgage and real estate sides of a transaction.
“By doubling down on deeper connectivity between the real estate transaction and the mortgage transaction, under one platform, PLACE and Maxwell will enable lenders of all sizes to unlock a powerful synergy that makes consumers the center of the homeownership journey, no matter what brokerage or lender they choose,” Paasonen said.
