Heather's Stories

When was the last time you checked your Facebook feed? If it’s been more than a few minutes, you’re one of the few who can resist the allure. Real estate agents live on Facebook, and it makes perfect sense. That’s where their sphere is. And that’s where they can make new connections quickly and inexpensively.

Jun 21

Driving traffic to any website takes dedication and maintenance. To be successful, you need to maximize your site’s SEO (search engine optimization) and SEM (search engine marketing). Both are important.

Nov 30

Millennials are on the move. In fact, they are the largest population of homebuyers in the United States representing 32 percent of home purchases in 2015, according to realtor.org. The key to their hearts is user-generated content. For the purposes of real estate, we will call this agent-generated content (AGC).

Jul 6

First-time homebuyers can easily be caught off guard by unexpected surprises. Here are 21 tips that will quickly get homebuyers up to speed and ready for a successful house hunt.

May 12

Home inspections are your secret weapon to a successful sale. If you provide quality pre-inspections you when listing a property, you can avoid costly negotiations during the contingency period.

Mar 31

Spending a little extra attention to your listing’s street side can inspire love at first sight via excellent curb appeal. Sprucing up a home’s curb appeal doesn’t have to be expensive. A handy man for a day and a few easy projects will ensure that your next listing isn’t a drive-by — but rather a must-see.

Jan 8

Agents — you aren’t getting any younger. Let’s face it, none of us are. How do you stay ahead of the game, keep your pole position and enjoy your career until you decide to retire? I have spoken with many of you, and I’ve heard many different responses.

Sep 25

SAN FRANCISCO — What makes a joke funny? There is always a hint of truth in it. So it’s no surprise that when the Inman Connect session focused on marketing to millennials began, the first panelists were Wes Pinkston and Eric Simon, authors of the comedic real estate blog The Broke Agent.

Aug 10