In the last 15 years, the number of Realtors in their 40s has dropped by a third. So it’s no surprise that “recruiting younger talent” is the No. 1 business concern expressed by top real estate executives in the latest Imprev Thought Leader Survey for the second year in a row.
It’s the question that never goes away: How to attract top-producing agents who “stick” after their brokerages have invested time and money to help develop their careers? I’ve heard it repeatedly from brokers all over the country, and in this series of commentaries for Inman News, I’ve been making the case for disrupting the recruiting and retention status quo. It’s not salespeople that real estate needs, it’s business owners.
After owning and operating her own Seattle-area house painting business for a dozen years, Jessica Bishop closed it last October. Since then she’s been considering a number of career options, including real estate. But will she actually go ahead with it? She harbors doubts, including her feeling that the barrier to entry for real estate is just too low.
The system is broken and someone is going to fix it.
The question is, who? Zillow? Trulia? Google? Or will the solution come from within the industry?
When we recently surveyed top real estate executives about their biggest
Nobody wants to be a real estate agent. Of course that’s an exaggeration, but not much of one. You can see it in the demographics: Look at the latest National Association of Realtors member survey, which shows that a mere 6 percent of Realtors are under 34. At the other end of the age scale, the weight shifts dramatically — fully one-quarter of NAR members are 65 or older.