Recent Articles by Renwick Congdon

Gen Xers are independent. They want autonomy and flexible hours. So why aren’t they flocking to real estate?

Gen Xers are independent. They want autonomy and flexible hours. So why aren’t they flocking to real estate?

In the last 15 years, the number of Realtors in their 40s has dropped by a third. So it's no surprise that “recruiting younger talent” is the No. 1 business concern expressed by top real estate executives in the latest Imprev Thought Leader Surve...
By Renwick Congdon | Thursday, November 7, 2013
A new exit strategy for agents?

A new exit strategy for agents?

It’s the question that never goes away: How to attract top-producing agents who “stick” after their brokerages have invested time and money to help develop their careers? I’ve heard it repeatedly from brokers all over the country, and in this...
By Renwick Congdon | Friday, July 5, 2013
How to attract more of our brightest minds to real estate

How to attract more of our brightest minds to real estate

After owning and operating her own Seattle-area house painting business for a dozen years, Jessica Bishop closed it last October. Since then she’s been considering a number of career options, including real estate. But will she actually go ahead w...
By Renwick Congdon | Wednesday, July 3, 2013
Fix for broken brokerage model is within industry’s grasp

Fix for broken brokerage model is within industry’s grasp

The system is broken and someone is going to fix it. The question is, who? Zillow? Trulia? Google? Or will the solution come from within the industry? When we recently surveyed top real estate executives about their biggest ......
By Renwick Congdon | Tuesday, July 2, 2013
A new business model to attract young talent into real estate

A new business model to attract young talent into real estate

Nobody wants to be a real estate agent. Of course that’s an exaggeration, but not much of one. You can see it in the demographics: Look at the latest National Association of Realtors member survey, which shows that a mere 6 percent of Realtors are ...
By Renwick Congdon | Monday, July 1, 2013