Will's Stories

10 simple ways to win that listing
It's not rocket science, but some agents still don't get it
Oct 8
Why the $12 billion real estate ad market is ripe for disruption
Without performance-based marketing, agents are throwing good money after bad
Oct 6
Why the quality of Internet leads will continue to decrease
Rising lead volume and falling homeownership force agents to get serious about following up
Sep 10
Why Internet leads are a waste of time and money for most real estate agents
Even large corporations have trouble filtering qualified prospects
Sep 3
Why real estate brokerages should operate like Chipotle
Segregation of duties and high volume are keys to success
Aug 26
3 reasons to invest your time and money in client relationships instead of leads
Simply put, your network's individual needs are more valuable
Aug 20
10 simple ways agents can stay relevant after handing over the keys
It's the little things you do that will increase your brand awareness
Aug 14
Why 83 percent of real estate agents become irrelevant after handing over the keys
As technology improves, targeting and following up with clients is easier than ever
Aug 7