The agents AI recommends are intentionally building trust, authority and relevance online
It's not enough to simply use artificial intelligence tools. You need to use them with intention
Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy
At Inman Connect New York, tech leaders and agents warn that agents must evolve with consumer behavior — or risk irrelevance
Firms winning in the AI age are intentionally choosing tools and strategies that directly support their position as the local authority, Chris Morrison writes
Tap into content and media opportunities to raise your profile and elevate the reputation of your real estate business, broker-owner Amy Stockberger writes
Sponsored Content
It’s not about spending more; it’s about showing up smarter. Why community authority is becoming the single biggest advantage in brokerage growth
SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy
As real estate moves further into the age of artificial intelligence, Lauren Henss writes, it requires a combination of tech and human connection to serve clients