Who Moved My Cheese?
Break your bad habits, and stop blaming the market, if you want to reboot your business
by Bernice Ross Sep 2
An image of author Bernice Ross in front of homes to represent highly motivated sellers.
Many sellers are motivated by factors of timing and logistics when listing their home
by Bernice Ross Aug 25
From under contract to keys in hand: How to defuse deal killers
Learn how to manage the stickiest parts of the real estate transaction
by Bernice Ross Aug 18
The 'I-I-I listing presentation' is worse than the 'me-me-me show'
Make your consultation all about the client and their needs to win in today's market
by Bernice Ross Aug 13
Before you help your kids buy a home, read this first
The Bank of Mom and Dad needs its own underwriting process
by Bernice Ross Jul 23
expired listings
Expired listings provide a wealth of new marketing opportunities
by Bernice Ross Jun 24
Iran deal oil prices
Find out what the latest news is telling your mortgage pipeline
by Bernice Ross Jun 17
AI prompts for real estate
Combine niche marketing with high-level AI prompting to develop a business-building engine
by Bernice Ross May 28
The fixed-rate mortgage myth agents need to stop spreading
Rising property taxes and insurance costs mean variable monthly payments, even on FRMs
by Bernice Ross May 27
how to finder tool
Growing your real estate business in today’s market takes more than hustle
by Christy Murdock May 26
Hey, so we cover stuff to help you grow your business all the time
Here's a tool to help you find Inman's coverage of topics you may have missed
by Jim Dalrymple II May 18
MLS national expansion
BrightMLS is the latest to partner with Compass and expand nationwide
by Christy Murdock May 18
real estate industry upheaval
Opinion
Taking care of clients and prioritizing excellence is the path forward
by Bernice Ross May 14
The best-kept 'secret' mortgage: What you need to know to get one
Bernice Ross talks through the pros and cons of all-in-one mortgages from first-hand experience
by Bernice Ross Apr 30
Trump ban on institutional investors
Opinion
How can you put 'the art of the deal' to work for your clients?
by Bernice Ross Apr 28