How to successfully sell real estate to any generation
Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes
by Bernice Ross Nov 9
Deadly short-term touring agreement minefields for agents
Trainer Bernice Ross looks at temporary touring agreements, such as Zillow's, and how they can undermine the interests of clients, agents and brokerages
by Bernice Ross Oct 30
Treat yourself to leads using these Halloween Instagram tricks
From hashtags to hauntingly good event marketing, trainer Bernice Ross shares ways to capture the Halloween hijinks in your market and share them on Instagram to give your business a boost
by Bernice Ross Oct 23
Are you suffering from election anxiety?
This year's presidential election has people totally stressed out. Trainer Bernice Ross offers strategies for releasing your anxiety and getting back to business
by Bernice Ross Oct 21
How to defuse explosive real estate situations
Conflict with clients and colleagues is stressful, Bernice Ross writes. Find out how to respond to and deal with that stress so that it doesn't take a toll on you or your transactions
by Bernice Ross Oct 18
How to win the listing in today's highly competitive market
When potential listing clients are talking to you and your competitors, this closing strategy from trainer Bernice Ross can help you win the day
by Bernice Ross Oct 18
How every agent can max the impact of social media
Want to be more effective on social media and reach even more potential clients? Bernice Ross shares how to take your posts, Stories and Reels to the next level
by Bernice Ross Oct 15
How to choose the right broker for you: Facts for every new agent
Ready to begin your career? Trainer Bernice Ross writes that your choice of brokerage is an important one, so here's how to make the right decision
by Bernice Ross Oct 8
This hidden barrier is blocking you from achieving real estate success 
Excuses undermine your credibility and weaken your intentions, trainer Bernice Ross writes. Find out how to stop making excuses so you can maximize your professional performance
by Bernice Ross Sep 26
Mom-and-pop flippers make the dream of homeownership a reality
Small real estate investors have a role to play in improving affordability and inventory, trainer Bernice Ross writes, and can be a key part of growing your real estate business
by Bernice Ross Sep 25
5 strategies for unleashing your negotiation power in real estate 
If you want to be a better negotiator, pace yourself, come prepared with examples in hand, and collaborate to arrive at the best possible decision for your clients, trainer Bernice Ross writes
by Bernice Ross Sep 18
How to limit the cost of the nibble (and win the negotiation)
Whether it’s buyers trying to nickel and dime your sellers or sellers asking for a piece of your commission, trainer Bernice Ross writes, the key is to put your foot down and say no
by Bernice Ross Sep 17
Is good news finally on the horizon for the real estate industry?
Bernice Ross talks with Patrick Stone, chairman and founder of Williston Financial, about interest rates, new construction and the 2024 election
by Bernice Ross Sep 6
Big Brother’s little brothers are watching you
Opinion
Feeling like your listings are under scrutiny? They are. Bernice Ross lets you know more about the tools and techniques MLSs are using to ensure compliance with new commission rules
by Bernice Ross Sep 4
Out of time? Here's how to create some (even if you're busy)
Ditch these 6 common time management myths, and pick up as many of these 10 proven strategies from author and coach Bernice Ross, and you’ll find more time in your day to day
by Bernice Ross Sep 2