Follow these best practices to ensure that you're not falling afoul of the federal fair housing law
by Bernice Ross | Dec 2
Two private sector-led efforts aimed at helping the homeless in Texas show promise
by Bernice Ross | Nov 25
Opinion
You might not think about it, but there's a lot more to communicating successfully than speaking or texting
by Bernice Ross | Nov 18
Here's how to navigate this tricky situation without stepping on anyone's toes
by Bernice Ross | Nov 15
Here's some sage advice for brokers and agents from C.A.R.'s WomanUP! conference
by Bernice Ross | Nov 8
Plus more key takeaways from the California Association of Realtors's annual membership survey and interviews with 30 women brokers
by Bernice Ross | Oct 24
Opinion
The attributes needed to succeed in real estate are the same whether you're part-time or full time
by Bernice Ross | Oct 21
Opinion
If you want to be better at overcoming objections and closing more deals, follow these tried-and-true principles  
by Bernice Ross | Oct 14
Opinion
There are a plethora of exciting streaming video marketing options emerging. Now's the time to start experimenting with the medium. Read on for some cool ideas
by Bernice Ross | Oct 7
Opinion
As you decide to slow down and enjoy retirement or if you have to sell unexpectedly, you’ll be glad you put in the work on these steps now
by Bernice Ross | Sep 30
Most agents continue to use the same pricing approaches that the industry did 50 years ago
by Bernice Ross | Sep 23
Opinion
Take these steps to prove the value of your business
by Bernice Ross | Sep 23
Opinion
Take this self-quiz at the end to find out if your business would survive if you had to step down tomorrow
by Bernice Ross | Sep 16
Opinion
California's new gig-work law aims to regulate employment status, but it's easier said than done
by Bernice Ross | Sep 10
The damage has been done — now it's time to make the rebuilding process as painless as possible
by Bernice Ross | Sep 9