Follow these best practices to ensure that you're not falling afoul of the federal fair housing law
by Bernice Ross | Dec 2
Two private sector-led efforts aimed at helping the homeless in Texas show promise
by Bernice Ross | Nov 25
You might not think about it, but there's a lot more to communicating successfully than speaking or texting
by Bernice Ross | Nov 18
Here's how to navigate this tricky situation without stepping on anyone's toes
by Bernice Ross | Nov 15
Here's some sage advice for brokers and agents from C.A.R.'s WomanUP! conference
by Bernice Ross | Nov 8
Plus more key takeaways from the California Association of Realtors's annual membership survey and interviews with 30 women brokers
by Bernice Ross | Oct 24
The attributes needed to succeed in real estate are the same whether you're part-time or full time
by Bernice Ross | Oct 21
If you want to be better at overcoming objections and closing more deals, follow these tried-and-true principles  
by Bernice Ross | Oct 14
There are a plethora of exciting streaming video marketing options emerging. Now's the time to start experimenting with the medium. Read on for some cool ideas
by Bernice Ross | Oct 7
As you decide to slow down and enjoy retirement or if you have to sell unexpectedly, you’ll be glad you put in the work on these steps now
by Bernice Ross | Sep 30
Most agents continue to use the same pricing approaches that the industry did 50 years ago
by Bernice Ross | Sep 23
Take these steps to prove the value of your business
by Bernice Ross | Sep 23
Take this self-quiz at the end to find out if your business would survive if you had to step down tomorrow
by Bernice Ross | Sep 16
California's new gig-work law aims to regulate employment status, but it's easier said than done
by Bernice Ross | Sep 10
The damage has been done — now it's time to make the rebuilding process as painless as possible
by Bernice Ross | Sep 9