Down payment assistance programs can help more people make their dreams of homeownership come true, including up to 1/3 of all borrowers who fail to qualify without DPA
Don't let the wrong word derail your negotiating position and undermine your best efforts. Here's what not to say
Detached or site condominium ownership is a complicated issue that requires immediate attention from the real estate industry
What you don't know can hurt you and your clients. Find out everything you need to learn about detached or site condos
New Western’s recent survey of their users uncovered 7 hidden trends that virtually no one is discussing. Capitalizing on these trends can give you a huge competitive edge in your market
Opinion
With the stakes higher than ever in Moerhl, the real estate industry is facing significant upheaval in terms of how listing and selling agents are compensated
If you’re having trouble figuring out which scripts work best, take them for a test drive on ChatGPT. Ask it to explain why one script is more effective than the others
Opinion
'America’s #1 Money Mentor' and HGTV’s Chris Naugle sits down with Bernice Ross in this video interview to give the inside scoop on the hottest investment strategy for today's market
ChatGPT can be a useful tool, but it spits out a lot of bad advice. In Part 2 of the series, find out what seller information the AI gets wrong
Here are 5 common questions buyer clients ask agents, incorrect responses from ChatGPT, plus the correct response agents should use to avoid litigation
A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals
Help your favorite non-profit unlock charitable gifts of real estate while you earn a full commission as well
Opinion
ChatGPT is poised to become a truly disruptive technology — if you know how to use it. As she wraps up this 3-part series, Bernice Ross talks with Jeff Lobb about marketing use cases
ChatGPT is only a sliver of what’s already available in the AI space. Here’s a roundup of some of the hottest applications you’ll want to add to your AI toolbox
ChatGPT has taken the world by storm, but it's not perfect (yet). Before you use it, understand how it works, the wide variety of serious pitfalls and the potential risk to your business if you fail to fact-check the responses it provides