Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes
The real impact of your work rarely shows up at the closing table, Bernice Ross writes. It echoes throughout the years as your clients live their lives and make the memories that matter to them
Bernice Ross writes that the time to jump over the January slump is now, thanks to 3 recent shifts in the mortgage market that may yield new prospects from the data you already have
Everybody's looking ahead to 2026, so this week's Download rounds up the forecasts and advice you need to hit the ground running
To help make sure that you start 2026 on the right foot, Dani Vanderboegh, who runs Inman's contributor program, has pulled together 26 how-tos worth reading again and again
Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business
Agents who think they know market conditions may need to think again, writes trainer Bernice Ross. She shares her top insights for success heading into 2026
As the holidays approach, Bernice Ross writes, it's time to plan ahead and prioritize celebration so you can make the most of the 2025 holiday season
Opinion
A 50-year mortgage may look tempting to a cash-strapped homebuyer, trainer Bernice Ross writes, but the cons far outweigh the easier up-front and monthly payments
Boomers may have big problems when it comes time to sell, trainer Bernice Ross writes. Her personal experience comes with a warning for agents and their 55+ clients
Help your buyer clients achieve their goals before the year ends, trainer Bernice Ross writes, and start 2026 strong with a commission check in your pocket
The best agents in 2026 will blend innovation with authenticity, trainer Bernice Ross writes, using new tools to amplify rather than replace the human touch
Bernice Ross shares strategies for showing sellers that real estate staging can add value and save time between listing and going under contract
Trainer Bernice Ross shares 10 effective fall listing refresh strategies real estate agents can use to attract buyers, boost curb appeal and close more deals this season
Find out how to help potential homebuyers navigate the market, Bernice Ross writes, while dispelling myths that might be keeping them from moving forward