This is the least memorable way to brand your business — don't do it
If you want to create an effective brand, you have to make sure it's memorable and instantly sticks in people's minds. So, stop using your name, and follow these tips instead
by Bernice Ross Sep 16
10 ways to rewire your mindset and start thriving today
The WomanUP! Conference, which took place last week, was jampacked with insights and inspiration for agents. Here are 10 important takeaways agents should consider when making a survive-to-thrive mindset shift
by Bernice Ross Sep 9
Why women should feel empowered to launch a business right now
'If you’re thinking about it, don’t wait to do it — do it now,' said broker Natalia Budilo of eXp Realty during a panel at C.A.R.'s WomanUp! event
7 words you should never, ever say during negotiations
Opinion
Eliminate these words from your negotiation vocabulary, and you'll be the stronger, more confident real estate agent at the table
by Bernice Ross Sep 2
How to suss out the good coaches from the bad ones
Getting certified to become a coach used to take 2,000 hours of coaching before being evaluated by a panel of experts. Today, anyone can call themselves a coach
by Dani Vanderboegh Aug 31
Want to be a top producer? Steal these 6 moves from their playbook
Opinion
Becoming a top producer comes down to proactively prospecting about 7 hours a week, constantly learning, being emotionally resilient and moving from great to memorable client experiences
by Bernice Ross Aug 26
New to real estate? Focus on these 2 things
From finding clients to thinking of what to say, there are so many things that run through a new agent's head. This week, Byron Van Arsdale, a coach and former broker-owner, talks about the most vital things rookies need to succeed
by Bernice Ross Aug 19
Here are the prospecting tools every agent needs this fall
There’s no better time than now to prepare for fall marketing season. For agents wanting to take action now, here is a slew of marketing ideas, tools and apps to use for generating more business with less effort
by Bernice Ross Aug 12
A coach for every need: 50+ experts for you to choose from
Whether you want to learn about investing, hone your core skills or just need some motivation, hiring a coach can help you achieve your goals
by Lillian Dickerson Aug 10
Why now is the time to hold a seller seminar — and how to do it
Buyer seminars have worked for years. But what about seller seminars? Zoom provides a great way to do seller seminars today, especially in light of COVID-19 restrictions. Here's how to get started
by Bernice Ross Aug 5
Inman Handbook: Finding a coach and making breakthroughs
Experts and industry veterans alike believe coaching can help newer agents learn the ropes and industry veterans achieve even higher levels of success
by Jim Dalrymple II Aug 3
Trends, strategies and apps that'll shape business in 2020
What are the most important trends to watch? How can agents make sure they thrive in this new normal? What are some noteworthy apps to consider? These distinguished female real estate leaders share their best tips
by Bernice Ross Jul 29
10 clever ways to use Zoom for lead generation
This year, Zoom proved to be essential in connecting with your sphere, generating more leads and marketing your listings. Here are a few productive and fun ways you can make the most out of the platform
by Bernice Ross Jul 22
10 reasons real estate teams fail
Whether you're starting a team or an agent partnership, avoid these 10 mistakes. Pivot now so you're as productive and as profitable as possible
by Bernice Ross Jul 15
10 scripts and strategies for today's prospecting agent
With COVID-19 cases on the rise yet again, agents might be turning to their phones to prospect and relying on those calls as a main source of business. To get the most out of each call, use these scripts and tactics
by Bernice Ross Jul 7