Are part-time agents bad for the industry? Here's the truth
Opinion
The attributes needed to succeed in real estate are the same whether you're part-time or full time
by Bernice Ross Oct 21
Why your script just flopped
Opinion
If you want to be better at overcoming objections and closing more deals, follow these tried-and-true principles  
by Bernice Ross Oct 14
Why streaming television is the future of marketing
Opinion
There are a plethora of exciting streaming video marketing options emerging. Now's the time to start experimenting with the medium. Read on for some cool ideas
by Bernice Ross Oct 7
Exiting real estate: How much is your business really worth?
Opinion
As you decide to slow down and enjoy retirement or if you have to sell unexpectedly, you’ll be glad you put in the work on these steps now
by Bernice Ross Sep 30
Here's why you should price your listings in multiples of $10K
Most agents continue to use the same pricing approaches that the industry did 50 years ago
by Bernice Ross Sep 23
Exiting real estate: How sellable is your business?
Opinion
Take these steps to prove the value of your business
by Bernice Ross Sep 23
Exiting real estate: Is your business ready for you to leave?
Opinion
Take this self-quiz at the end to find out if your business would survive if you had to step down tomorrow
by Bernice Ross Sep 16
The fight over independent contractor status doesn't end with the passage of California's AB5
Opinion
California's new gig-work law aims to regulate employment status, but it's easier said than done
by Bernice Ross Sep 10
How to kick up your fall production right now
It's time to re-examine your business plan and hustle through the last quarter of the year
by Bernice Ross Sep 2
‘Work-life balance is attainable’ and other myths that make life miserable
Opinion
Concepts like 'work-life' balance are myths that can drive you to misery. Don't let this happen to you
by Bernice Ross Aug 26
Is your hot seller’s market over? How to recognize a slowdown and pivot
Do you have a strategy to thrive in a market slowdown? Here are 6 approaches to help you do that
by Bernice Ross Aug 19
Awkward! How to handle uncomfortable client situations
Sold the wrong house? Found a sex toy? Lost a deal? Just another drop in the bucket for a real estate agent
Guilt-free parenting? 3 moms share how they found their stride
Opinion
Mom guilt is a real thing. How can real estate parents make sure there's enough of them to go around? Take a page from these families
by Bernice Ross Aug 12
How to get more bang for your marketing buck
Focus on building relationships with potential clients. Consumers want video, and if you don’t provide it, another savvy agent will
by Bernice Ross Jul 30
Against the grain: 2 female leaders shaking up the industry
Opinion
These leaders’ stories show that when things get tough, when you take an unpopular position or when you threaten the status quo, you discover who you really are
by Bernice Ross Jul 22