Are you getting fair housing right? Test yourself
Are you falling short on fair housing compliance without realizing it? Confront your own unconscious bias and rely on best practices to ensure you're in the right
by Bernice Ross Dec 2
Could Texas lead the way in solving the homeless problem?
Two private sector-led efforts aimed at helping the homeless in Texas show promise
by Bernice Ross Nov 25
5 ways to amp up your client communication skills
Opinion
You might not think about it, but there's a lot more to communicating successfully than speaking or texting
by Bernice Ross Nov 18
Are listing agents the right people to present your buyer offers?
Here's how to navigate this tricky situation without stepping on anyone's toes
by Bernice Ross Nov 15
California's top female real estate brokers on rising to leadership
Here's some sage advice for brokers and agents from C.A.R.'s WomanUP! conference
by Bernice Ross Nov 8
How women brokers are finding their voice in the industry
Plus more key takeaways from the California Association of Realtors's annual membership survey and interviews with 30 women brokers
by Bernice Ross Oct 24
Are part-time agents bad for the industry? Here's the truth
Opinion
The attributes needed to succeed in real estate are the same whether you're part-time or full time
by Bernice Ross Oct 21
Why your script just flopped
Opinion
If you want to be better at overcoming objections and closing more deals, follow these tried-and-true principles  
by Bernice Ross Oct 14
Why streaming television is the future of marketing
Opinion
There are a plethora of exciting streaming video marketing options emerging. Now's the time to start experimenting with the medium. Read on for some cool ideas
by Bernice Ross Oct 7
Exiting real estate: How much is your business really worth?
Opinion
As you decide to slow down and enjoy retirement or if you have to sell unexpectedly, you’ll be glad you put in the work on these steps now
by Bernice Ross Sep 30
Here's why you should price your listings in multiples of $10K
Most agents continue to use the same pricing approaches that the industry did 50 years ago
by Bernice Ross Sep 23
Exiting real estate: How sellable is your business?
Opinion
Take these steps to prove the value of your business
by Bernice Ross Sep 23
Exiting real estate: Is your business ready for you to leave?
Opinion
Take this self-quiz at the end to find out if your business would survive if you had to step down tomorrow
by Bernice Ross Sep 16
The fight over independent contractor status doesn't end with the passage of California's AB5
Opinion
California's new gig-work law aims to regulate employment status, but it's easier said than done
by Bernice Ross Sep 10
How to kick up your fall production right now
It's time to re-examine your business plan and hustle through the last quarter of the year
by Bernice Ross Sep 2