Knock on wood: 5 superstitions that make or break a deal
Whether it's knocking on wood, avoiding black cats, planting a St. Joseph statue upside down or purifying a home with sage, clients frequently adhere to beliefs that might seem puzzling
by Bernice Ross Oct 29
21 signs it’s time to fire that annoying client
How to know when it's time to send your clients packing
by Bernice Ross Oct 22
Avoid the he-said, she-said. Protect your business from client conflict
It's important to protect yourself from exposure to arbitration, litigation and even mixed-up memories. Here's how to best protect your business
by Bernice Ross Oct 15
Money dollars falling from sky
If you’re willing to get creative and stay focused over the holidays, you’ll reap the rewards
by Bernice Ross Oct 8
What today's ultra-luxury buyers want might surprise you
Many luxury agents opt to show their clients the most luxurious properties in their price range, but that might not be what today’s ultra-luxury buyer wants
by Bernice Ross Oct 1
Win all of your listing appointments without breaking your budget
If you want to knock out your competitors, experiment with some of these tools — and stay within your budget
by Bernice Ross Sep 24
9 tips for filing insurance claims after a natural disaster
It can take years to resolve a major insurance claim and restore a property, trainer Bernice Ross writes. Check out insights from a public insurance adjuster who's see it all
by Bernice Ross Sep 18
What to do when a natural disaster strikes your listing
With hurricanes potentially generating billions worth of property damage claims, it's critical to know how to protect your clients
by Bernice Ross Sep 17
Who is your luxury client? Understanding varying wealth levels
Comparing the psychology of the 'Richistani' and the 'Millionaire next door,' two terms coined by authors Robert Frank, Thomas J. Stanley and William D. Danko
by Bernice Ross Sep 10
Understanding what international luxury homebuyers want
If you want to connect with your luxe clientele, connect with their culture first
by Bernice Ross Sep 5
How to truly tap into what luxury homebuyers want
Appeal to ultra-wealthy buyers’ reptilian brains, and focus on the luxe creature comforts that everyone appreciates
by Bernice Ross Sep 4
5 ways to take advantage of fall and make your yearly goals
To end your 2018 on the right note, there’s no better time than right now to gear up for fall selling season
by Bernice Ross Aug 20
7 real estate scripts that stand the test of time
Oldies but goodies, these 20th century objection handlers still work great today
by Bernice Ross Aug 13
Is the next housing market downturn on the horizon?
It's not 2006 again — is it?
by Bernice Ross Aug 6
Sick of defending your commission? Here's what you need to make your case
Create a list that includes all your clients' questions plus all the steps you take to close your transaction — it will make earning that full commission much easier
by Bernice Ross Jul 30