Why staging your listing matters more than you think
Broker Nick Schlekeway offers a staging prescription for marketing your next listing, engaging the perfect buyer and selling for more
by Nick Schlekeway Apr 16
The real estate market is changing: Adapt or get left behind
The way agents succeed is undergoing a profound transformation, broker Nick Schlekeway writes. Are you adapting and adopting new tools fast enough to keep up?
by Nick Schlekeway Apr 5
The 411 conversion model: A simple system to generate more referrals
Broker Nick Schlekeway offers a simple-to-implement strategy for capturing and converting leads while nurturing relationships
by Nick Schlekeway Mar 31
The least effective way to brand your real estate business
In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here's what to do instead
by Bernice Ross Mar 19
How to sell without feeling 'salesy'
When you lead with value, Nick Schlekeway writes, sales become more about service, allowing you to build trust and long-lasting relationships
by Nick Schlekeway Mar 12
The Thermostat Effect: How comfort limits your growth
Growth and comfort rarely coexist, broker Nick Schlekeway writes. By setting your goals outside your comfort zone, you build momentum that drives consistent growth
by Nick Schlekeway Mar 4
How to break the business-killing, stop-and-start 'deadly cycle'
With the right mindset and consistent lead gen, broker Nick Schlekeway writes, you can break out of the stop-and-start pattern and build a business that grows steadily over time
by Nick Schlekeway Feb 24
How to go from a good real estate agent to an exceptional one
Are you truly committed to your business, or are you just interested? The difference determines whether you're merely good or truly exceptional, broker Nick Schlekeway writes
by Nick Schlekeway Jan 28
Former HUD Secretary: We need big ideas on affordable housing
At her first ICNY appearance, former HUD Acting Secretary Adrianne Todman talked about missed opportunities to improve inventory and the lack of will for solving affordability challenges
by Marian McPherson Jan 24
4 secrets for making every moment count in real estate
Real estate success is about more than closing deals, Nick Schlekeway writes. It’s about becoming an indispensable resource for clients and creating value that goes beyond transactions
by Nick Schlekeway Jan 8
5 reasons it's more important to be 'different' than 'better'
Being different is a commitment to authenticity, perseverance and purpose, broker-owner Nick Schlekeway writes
by Nick Schlekeway Dec 18
Turn objections into opportunities: How to build trust and close deals
Don't look at client objections as a challenge or insult, Nick Schlekeway writes. Use them as an opportunity to showcase your expertise and add value
by Nick Schlekeway Dec 10
For the win! 5 tips for mastering the listing presentation
Price and marketing expertise are key to building trust and showing your value with a well-thought-out listing presentation, broker Nick Schlekeway writes
by Nick Schlekeway Nov 26
How to build a reputation that speaks for you and tells your story
Think of branding as a cumulative effort, broker Nick Schlekeway writes, where each post, interaction and marketing campaign adds another layer to the image you’re building
by Nick Schlekeway Nov 22
Agent offers free listings to leaving liberals — and AR-15s to the others
Idaho broker and Trump supporter Mark Fitzgerald is offering to sell 'liberal' homeowners' homes for free ahead of the election — if they leave the state. But is he breaking Fair Housing rules?
by Marian McPherson Oct 23