To get buyers to believe in you, you must first believe in yourself, your value and the organization you represent, broker-owner Lori Muller writes
If the goal is to build strong brokerages, productive agents and sustainable businesses, Julia Lashay Israel writes, recognition belongs at the center of your strategy
Word of mouth is great, Stacey Ross Cohen writes, but in today's ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health
What does the Compass-Anywhere deal mean for private listings? For NAR? For agents in the trenches? We've got the answers
Company drops name from its iconic balloon logo, streamlines RE/MAX wordmark to give agents more flexibility with focus on modernizing the brand
Whether you're struggling to keep your existing brand fresh or trying to build a new brand that works, The Agency's Mauricio Umansky offers insights from his own brand-building experience
Commit to your franchise's brand standards while keeping your individual identity to build a real estate business that resonates both locally and globally, The Agency's Tara Scholl-Gettles writes