Technology doesn't take the place of relationship-building, Bernice Ross writes. The agent who masters both is ready to move forward with confidence in today's market
Refreshing your marketing doesn’t require a total overhaul, Bernice Ross writes, only a few smart, creative shifts that will keep you top of mind with clients and prospects
Helping clients and prospects save money is one of the most powerful marketing strategies
Here are 6 common reasons lawsuits happen in real estate. If you want to avoid complicated litigation, follow these best practices from trainer Bernice Ross
Trainer and author Bernice Ross helps you ask yourself the right questions and make the right decisions before you go all-in on the short-term rental investment market
In a market that challenges even the most experienced house flippers, living in your 1st real estate investment can provide the foundation for building lasting wealth, trainer Bernice Ross writes
Starting today, trainer Bernice Ross writes, you can train your artificial intelligence platform to create more intentional, purposeful and personal outputs for your real estate business
Who better to help you avoid AI mistakes than AI? Bernice Ross talks with ChatGPT to find out how to avoid the biggest blunders
Trainer Bernice Ross breaks down the 4 DISC behavioral styles and offers text and email templates and negotiation strategies to help you close the deal
Speaker and CEO of Spark Tank Media, Jeff Lobb, and trainer Bernice Ross walk through the requirements for starting a successful real estate team
A structured approach to outreach is your best friend when it comes to getting your next listing in front of the most active buyer agents in your market, trainer Bernice Ross writes
As portals bet on predictive AI, algorithms and massive ad spends to build customers for life, Bernice Ross writes, you can be there personally for the important milestones in your clients’ lives
Trainer Bernice Ross offers an illuminating true or false quiz to help you identify the members of your professional circle who can help you achieve more
Author and trainer Bernice Ross offers a laundry list of don'ts when it comes to preparing a home to hit the real estate market
In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here's what to do instead