Dear Marketing Mastermind: What should my 2021 marketing plan include?
Looking for ways to improve your content marketing strategy? Learn how from this virtual workshop featuring Valerie Garcia and Peter Lorimer
by Christy Murdock Nov 18
Inman Handbook on luxury marketing
What do top luxury agents know about marketing — both themselves and their properties — that can help you move to the next professional level?
by Christy Murdock Oct 30
Inman Handbook on staging luxury listings
Learn from the experts how to ensure that the luxury property you're showing is ready for the scrutiny of those discerning high-net-worth buyers
by Christy Murdock Oct 26
Lesson Learned: Fall in love with your clients
Find out how Northrop Realty’s Creig Northrop succeeds by putting the client first
by Christy Murdock Oct 6
How agents can tap Realtor.com's lead-generating potential in 2023
As the platform of choice for many real estate agents, Realtor.com offers a powerful online setting for sharing listings and professional information with buyers and sellers. Here's how
by Christy Murdock Sep 29
Inman Handbook: Branding your way to success
Branding includes logos, photos and plenty of other visuals. But at its core, it's really about story and identity, experts told Inman
by Jim Dalrymple II Sep 25
The Inman Handbook on making Redfin your referral partner
Ever thought about marketing your services on Redfin? Find out everything you need to know to get started, including tips from long-time Redfin Partners
by Christy Murdock Sep 21
Inman Handbook: Effective marketing in changing times
The coronavirus pandemic has helped push real estate marketing online, but effective messaging remains just as important as ever for real estate professionals
by Jim Dalrymple II Sep 8
Lesson Learned: Believe in the power of investing in you
Find out how Atlas Real Estate’s Ryan Boykin turned his entrepreneurial talents toward a career in real estate and a belief in the power of investing
by Christy Murdock Aug 31
Lesson Learned: Choose people over numbers
As the head of AJ Team Realty, Northern Virginia’s Allen Johnson never forgets it’s all about the people he serves
by Christy Murdock Aug 24
Dear Marketing Mastermind: Where can I find sellers now?
Opinion
Everybody talks about low inventories, but nobody does anything about it. Find out how to get the listings you need for the buyers who are still looking
by Christy Murdock Aug 19
Lesson Learned: Teamwork makes the dream work
Find out how the brokers at Charleston’s Maison Real Estate put their collaborative approach to work for buyers and sellers
by Christy Murdock Aug 3
Put fair housing laws to work: How to prevent discriminatory practices
Determining how to create more equality in your business begins with an honest self-evaluation of your own attitudes and behaviors. Here's how to move fair housing from theoretical to practical
by Christy Murdock Aug 1
Lesson Learned: Focus on quality over quantity
Iconic Atlanta broker Lisa Robinson of Engel & Völkers has built her reputation on the depth of her professional relationships
by Christy Murdock Jun 15
Lesson Learned: You are in the people business
As founder and CEO of Minnesota’s Realty Group, Long Doan has overcome overwhelming obstacles to realize the American dream — and share it with others
by Christy Murdock Jun 1