The New Normal: What if everyone just stops paying for leads?
They used to be part of everyone’s business model but, increasingly, paid leads simply can’t compete with organic traffic and referrals
by Christy Murdock Jun 10
Lesson Learned: Listen before you speak 
Find out how Miami luxury broker Reid Heidenry learned that sometimes, it’s what you don’t say that counts
by Christy Murdock Jun 7
The New Normal: What if specialization is the answer?
Post-COVID buyer needs are changing, creating new opportunities for agents who are willing to specialize. What segments stand to gain in the new normal?
by Christy Murdock May 28
Overcome the overwhelm! Create a video marketing plan that works
Find out what some of today’s most innovative agents and brokers are doing to set their video content apart from the competition
by Christy Murdock Apr 29
Inman Handbook on luxury marketing
What do top luxury agents know about marketing — both themselves and their properties — that can help you move to the next professional level?
by Christy Murdock Oct 30
How agents can tap Realtor.com's lead-generating potential in 2023
As the platform of choice for many real estate agents, Realtor.com offers a powerful online setting for sharing listings and professional information with buyers and sellers. Here's how
by Christy Murdock Sep 29
Recognize misinformation: How to increase your media literacy
Learn to assess information and ensure you are getting — and giving — the best advice
by Christy Murdock Dec 6
9 knockout agent bio examples you'll want to steal
If your bio needs a refresh, we've got you covered. Check out these next-level ideas, taken from real-life agents
by Christy Murdock Oct 10
Hustle culture is toxic. Here's how you can escape it
Your professional life shouldn't generate shame. Here's how to escape the false promises of hustle culture and carve out a path that works
by Christy Murdock Aug 11
The year 1 guide to launching your real estate business
When you're a brand new agent, spending wisely upfront while you're building your business is a game-changer. Find out what to prioritize in this month-by-month guide
by Christy Murdock Jul 7
Kardashians, Kim Kardashian, selfie, Lakers, Kris Kardashian
She’s broken the internet time and again. Now find out what this mother and entrepreneur can teach you about using social media in your business
by Christy Murdock Apr 2
How to write listing descriptions that pop
Consider this your property description boot camp, with the best tips, tricks and hints to help you craft winning words that sell
by Christy Murdock Dec 13
3 questions to ask for better real estate headshots
There's nothing like a new headshot to rejuvenate you and your branding. If you're trying to rev up your image, here are 3 questions to ask yourself
by Christy Murdock Jan 9
New real estate agent? Here's your Year 1 marketing calendar
It’s important to hit the ground running in your real estate career. Here is a month-by-month guide to launching your marketing strategy
by Christy Murdock Nov 28