Collage showing TikTok logo, Disney castle, medicine pills with warning symbol, cartoon banana, deal signs and Halloween bunting on a background of like/dislike icons and colorful bar graphs — representing a mix of brand controversies, platform control, seasonal marketing and viral trends.
Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes
by Jessi Healey Sep 27
Homebuyers see NAR settlement as a big win — until they learn more
Even if the settlement brings down commissions overall, buyers grow warier the more they learn about what the policy means for them, according to the latest Inman-Dig Insights consumer poll
by Daniel Houston Aug 15
Tyler Mount on real estate and life: 'Authenticity wins'
The 3-time Tony award winner and marketing company founder talked about the importance of agent authenticity at Inman Connect Las Vegas
by Craig C. Rowe Aug 2
Poachers Playbook: How to recruit agents from indies and franchises
Recruiting is tough these days, but agents at franchises may be especially open to a move this year, according to an analysis of their responses from the latest Inman Intel Index survey
by Daniel Houston Jul 5
Intel Broker’s Guide: How to pry recruits from indies, franchises
It's tough to recruit from franchises, but that's where opportunity may lie, according to an analysis of Intel responses from 610 agents. Intel helps craft the right pitch to draw agents mulling a pivot
by Daniel Houston Jun 24