How to truly tap into what luxury homebuyers want
How to truly tap into what luxury homebuyers want
Appeal to ultra-wealthy buyers’ reptilian brains, and focus on the luxe creature comforts that everyone appreciates
by Bernice Ross Sep 4
Why luxury clients are turned off by technology
Why luxury clients are turned off by technology
Clotaire Rapaille applies global codes to luxury real estate
by Bernice Ross Jun 6
'The Global Code': Reshaping luxury real estate as we know it
'The Global Code': Reshaping luxury real estate as we know it
Clotaire Rapaille teaches us about global buyers and sellers
by Bernice Ross May 31
6 marketing lessons learned from Donald Trump's campaign
6 marketing lessons learned from Donald Trump's campaign
Candidate excels in using the fix-it approach
by Bernice Ross Sep 14