In his new book “The Global Code,” anthropologist, psychiatrist and world-renown marketing guru, Clotaire Rapaille argues that technology is giving birth to a set of new global codes. These global codes differ radically from the individual country culture codes that have dominated our past approaches to marketing.
- A culture code is what causes people from that country to buy.
- The global brain differs from the emerging global mind.
- The global tribe is reinventing the luxury real estate market.