'The Global Code': Reshaping luxury real estate as we know it

Clotaire Rapaille teaches us about global buyers and sellers
  • A culture code is what causes people from that country to buy.
  • The global brain differs from the emerging global mind.
  • The global tribe is reinventing the luxury real estate market.

In his new book “The Global Code,” anthropologist, psychiatrist and world-renown marketing guru, Clotaire Rapaille argues that technology is giving birth to a set of new global codes. These global codes differ radically from the individual country culture codes that have dominated our past approaches to marketing.