Why luxury clients are turned off by technology

  • Focus on what makes a property unique, especially any custom or handcrafted features.
  • When it comes to luxury, we simply cannot share.
  • Luxury is the counterforce to the machine.

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Anthropologist, psychiatrist and world-renowned marketing guru Clotaire Rapaille upends much of what we believe about technology and luxury in his new book, “The Global Code.” According to Rapaille, technology, plastic and virtual experiences are the antithesis of what his extensive research has shown to be the codes for luxury.